Marcelo Tavares Email & Phone Number

São Paulo, Brazil

Holam

Goal: Leads the Veg business in the Brazil & PAraguay Territory inside the Americas Region, delivering short and mid-term business targets while building an effective, and sustainable long term end-to-end business.Accountabilities:Contributes to Global and Regional Veg Strategy as well as specific Crop Strategies as a key driver to deliver sustainable long term Territory business objectivesDesigns and drives evolution of go-to-market strategies in the Territory to deliver an effective and efficient businessActively manages the human capital within the Territory to ensure high performing teams, building an effective talent pool for a sustainable futureNurtures key contacts in the Veg industry and build relationships with outside bodies that have major influence on Syngenta business and our license to operateMonitors business performance and adjust strategies to achieve sales, profitability, and overall business contribution targetsEngages with Syngenta Regional Leadership to ensure effective, value-adding collaboration across the Region with a focus on synergic strategies and managing shared resourcesLeads the Territory commercial team ensuring sustainable and scalable profitable business by developing, maintaining and increasing market share in different cropsEnsures Syngenta's full compliance with the applicable legal and regulatory framework as well as Syngenta's own legal and ethical, HSE, Corporate Security, Risk Management and Corporate Governance standardsProvides overall BU leadership for Veg Seeds teams in the Territory operating in R&D and Production Operations

São Paulo, Brasil

Develop a mid & long term business plan for Brazil in collaboration with MKTG and MD with a sustainable growth.Be the ambassador of the Vegetable business in Brazil participating with the local CS leadership team in all the leadership activities.Owns the P&L and the OPEX budget of the region and lead the effective allocation of resources that support sales growth.Manages and develops commercial relationships with distributors and key customers in order to create a business partnership that creates value for both parts.Owns the demand signal and partner with PS in order to have a balanced agreement in between demand and supply.Responsible for the demand communication to the rest of the organization and for the mid and long term view of the business in the region.In charge of the negotiation of the yearly sales plans as well as the price strategy together with marketing.Lead and develop business relationships with the decision makers in the go to market scheme.Member of the SLT representing the region in all commercial topics as well as people, communication and strategic plans.Matrixial lead for MD, Marketing and Customer Service in the region for all day-to-day issues and commercial processes.Participation in all S&OP cycle by being the key source of information for all processes and analysis. Other functions within the role:Active participation in the development and implementation of selected global projects.Division representative for Brazil in all aspects (internal and external).Responsible for coordinating efforts with CP towards having an integrated offer for our growers.People development ensuring a strong people pipeline.

São Paulo, Brasil

- Define the current and future Go-to-market strategy, support strategic decision making from a marketing and customer point of view and ensure full understanding of the regional strategy within the marketing organization.- Actively shape the customer marketing strategy with active considerations of the regional strategy and evaluating future requirements- Enable Portfolio strategy at regional level by providing market and customer insights reflecting customer needs- Ensure relevant Customer insights / data support decision making in the region- Engage actively on Sales force excellence and grower engagement initiatives- Create and drive the Digital Roadmap covering growers, channel and internal stakeholders- Define the Integrated & Tailored solutions for customers (Seed, CP, Services) and actively help drive commercialization- Drive the design & adoption of Alternate business models (including E-Commerce, Protected Culture)- Design and implement Strategic Grower & Channel programs in line with the defined total customer investment and customer expectations (incl. guidance on Commercial policies)- Define and manage the Marketing budget for the SAM region- Drive the content definition, tailoring and implementation of Integrated customer campaigns aligned with the customer journey and relevant customer insights- Define the desired Customer experience, ensure awareness and support its realization across all functions- Ensure the field level implementation of the customer strategy and actively support channel management, product positioning and demand generation- Select, lead and coach a team of customer marketing managers and actively foster the development of marketing talent

Campinas E Região, Brasil

Responsible for the marketing department in Brazil, including accountability for short, medium and long term marketing strategies which define price, product, promotion and go to market strategy as well as people management responsibility with full global and regional (South America) interface.- Customer data management (CRM) to deliver a 360° solution through planning at an account level;- Development of Prioritization and Segmentation strategy by customer behavior/profile activating our Sales Effectiveness tools at the right touchpoints along the Customer Journey Map;- South America Project Lead for the NPS program;- Go to Market strategy (short, medium and long term);- Marketing Plan Development for channel partners aligned with the global strategy;- Pricing, product mix and Sales Campaigns Development;- POG (inventory) dashboard (KPIs) and sell in and sell out analysis development;- Product launch strategy (4Ps), promotion campaigns, events, communication (internal and external) and sales incentive programs (intern and external);- New projects management such as E-Commerce, APPs, Loyalty programs and others commercial strategies based on market opportunities and customer needs;- Website, Facebook, Instagram and YouTube launch and database management;- Product communication strategy (on and off line) - Trade Marketing strategy;

São Paulo Area, Brazil

Market Intelligence Manager - (from Nov/2013 to Oct/2014)- Development and Planning the Go to Market strategy for all product releases.- Analyses, reports and projections of Market, Sell Out and Market Share.- Definition of the Market Share targets and all levels of detail (customer/category).- Definition of the distribution/product mix strategy by clustering the Retail.- Management and negotiation with external suppliers of market information.Trade Marketing Manager (from Feb/2013 to Feb/2014)- Create and execute the Go to Market strategy for the Key Accounts and E-Commerce customers enhancing the guidelines execution of the brand/category.- Structuring the Trade Marketing area and development of KPIs.- Development of the Sell Out strategy with the retailer with focus on Market Share and profitability improvement.Business Intelligence Manager - Demand Planning (from Jun/2010 to Jan/2013)- Generate statistical sales forecasts based on demand projections, business initiatives, marketing strategies, market share and production capacity. (Improvement of 16p.p. of accuracy).- Manage all the forecast process for Sales and Production plans.- Manage the distribution of SKU`s per customer, ensuring the balance of sales and therefore the availability balance at the retail.- Planning the inventory distribution and JIT inventory level.- Generate management reports and performance indicators.

Guarulhos, Sp

Product Manager- Implementation and management of the Buy on Board program (First in Brazil) for one of Brazil's largest airline.- Contact with customers to understand needs and develop innovative solutions to generate cost economy or create auxiliary revenue.- Demand Management - purchase behavior and brand perception analysis.- Development of market research and information analysis.- Pricing Structure.- P&L analysis.- Development and reporting of sales and project KPIs.Sales and Marketing Trainee for Latin America- Job rotation in the commercial areas for a complete understanding of the of the company flow.- Project management for national and international customers: CRM, B2B Contracts and Long-Term Negotiations, Evaluation of economic scenarios in Latin America, New Business Prospection and Logistic flow.

Queensland (Australia)

- Execution of business events in one of the largest sports centers in Queensland.- Financial planning coordination, resource allocation and event coordination and execution.

São Paulo, Sp

Sales and Marketing Intern- Sales team support and BSC management (monitoring and analysis of sales performance, sales reporting and statistical analysis of sales and marketing return).- Management product distribution and the Distributors Inventory level.

Santo André, Sp

- Development of marketing and communication strategy as well as creating internal and external communication materials.

Master Of Business Administration - Mba, Leadership Excellence

Mba, Business

Certificate, Certificate Iv In Business

Graduated, Intensive General English

Graduated, Administration And Marketing