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VP Demand Gen at Cybereason. Formerly of HubSpot. Digital marketer with demand gen experience across SMB and enterprise.
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Svp Global MarketingBluevoyantBoston, Ma, Us -
Vp Growth MarketingRecorded Future Nov 2021 - PresentSomerville, Ma, Us -
Vp Growth MarketingMarkforged Jun 2020 - Nov 2021Waltham, Massachusetts, Us -
Vp Demand Gen MarketingCybereason Mar 2017 - Jun 2020San Diego, California, UsWe are a hypergrowth cybersecurity startup with big plans for the future. In 18 months, we raised $90M+ in funding, more than half from our own customers like Lockheed Martin and SoftBank. In 6 months, our two-person talent function has doubled the size of our US team from 55 to 110. And we're just getting started.Cybereason's offensive threat hunting platform exploits an adversary’s weaknesses to protect our customers against advanced threats. Our technology finds a single component of an attack and connects it other pieces of information to reveal an entire campaign and shut it down. Even the most talented analysts would struggle with detecting a threat and quickly building a complete attack story. We simplify this process. -
Director, Global Marketing PartnershipsHubspot Jan 2016 - Mar 2017Cambridge, Massachusetts, UsManage growth marketing teams across HubSpot’s 4 key partnership programs: Agency Partner Program (marketing agency resellers), Connect Partner Program (ISVs/platform), Sales Advisor Partner Program (CRM resellers/sales consultants) and HubSpot for Startups (Accelerators/incubators). Work with marketing, sales and executive leadership to define revenue and retention goals, value propositions, engagement models and aligning program benefits with Partner performance for long-term growth.Helped grow and scale HubSpot for Startups program to 10% of HubSpot’s monthly customer count; helped triple the number of Connect Partners in 12 months and create an open program format that should help us aggressively grow the program by EOY; helped design the strategy for new the Sales Advisor Program, how we hope to drive a new channel of resell revenue around HubSpot's sales products and CRM.Continue to lead marketing and program strategy for HubSpot’s Agency Partner Program, which accounts for 40% of HubSpot’s annual revenue. Continued growth of our demand generation strategy for agencies, as well as training programs and free tools for prospective partners, helping push HubSpot’s Partner community of resellers to 3500+. Led redesign of HubSpot’s Partner Marketplace and continue to innovate around how we help top Partners differentiate their businesses and drive new business. Responsible for launch plans and content around our global "Partner Day" event.Responsible for launch and measurement of success for all new Partner Program benefits, as well as our Partner Tiers program and relationship management for top Partners. Present 3x year to all Partners in both virtual and in-person formats. -
Director, Field & Channel Marketing TeamHubspot Apr 2013 - Jan 2016Cambridge, Massachusetts, UsManaged a team of 15 marketers, and responsible for driving alignment between marketing and HubSpot’s different North American sales teams. Manage full funnel strategies, monthly SLAs, content strategies and outreach campaigns for Hubspot’s Mid-Market, Small Business, ECommerce, Media and Education teams.Designed and managed “Grow with HubSpot,” HubSpot’s roadshow event compliment to the annual INBOUND conference. Oversaw content, promotion and sales followup campaigns and opportunity creation for all sales teams. The program hit 30+ cities across the US and drove over $3 million in annual revenue for the business.Continued to grow HubSpot’s agency Partner Program, which now accounts for 40% of HubSpot’s annual revenue. Our agency-specific demand generation playbook helped the community of reselling Partners grow from ~300 when I first took over the marketing efforts in 2011 to over 2000. Oversaw the purchase of Agency Post, a blog for agencies, and folded it into HubSpot’s inbound marketing blog to continue building HubSpot as a thought leader in the agency space and grow new leads 25% month over month. Continued to push enablement programs designed to increase engagement and the percentage of our overall Partner base that resells on a monthly basis. Created new innovative co-marketing programs for Partners, that included our “Inbound Insiders” blog that allows Partners to create content on the HubSpot domain, as well as a social media strategy that leveraged internal and external networks to drive leads from Partner content. Managed new program launches 2x times per year, and presented annual Kickoff presentations to 2000+ Partners at INBOUND. -
Manager, Partner Program Marketing TeamHubspot Mar 2011 - Mar 2013Cambridge, Massachusetts, UsManage all new Partner acquisition efforts, from agency content strategy and email marketing to conversion rate optimization and full funnel reporting and analysis for global sales team of 50+ global reps. Drive all Partner enablement and training programs for HubSpot’s growing community of Agency Partners through monthly co-marketing programs, weekly Partner office hours, product training sessions, global Partner events and a full track of speakers at INBOUND.Launched HubSpot’s Partner Tiers program, which creates 4 levels of Partners and coinciding program benefits, which span the full Partner lifecycle and acts as an incentives program to drive Partner engagement and resell. Work alongside sales and services leadership to build quarterly plans aimed at driving revenue attainment, high Partner engagement and a brand that truly reflects our Program -
Inbound Marketing ConsultantHubspot Apr 2010 - Mar 2011Cambridge, Massachusetts, UsHelped new HubSpot customers learn the platform and build end-to-end strategies for lead generation and middle of the funnel engagement. Managed relationships with customers across a wide range of industries. -
Management ConsultantCreative Realities, Inc. 2004 - Apr 2010
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New Business AnalystJohn Hancock 2004 - 2005Boston, Ma, Us -
Promotions CoordinatorRed Bull 1999 - 2000Fuschl, AtMember of the innovative beverage’s first Northeast consumer education team.
Patrick Shea Skills
Patrick Shea Education Details
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Providence CollegeSociology -
Xaverian Brothers High School -
Xaverian
Frequently Asked Questions about Patrick Shea
What company does Patrick Shea work for?
Patrick Shea works for Bluevoyant
What is Patrick Shea's role at the current company?
Patrick Shea's current role is SVP Global Marketing.
What is Patrick Shea's email address?
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What is Patrick Shea's direct phone number?
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What schools did Patrick Shea attend?
Patrick Shea attended Providence College, Xaverian Brothers High School, Xaverian.
What skills is Patrick Shea known for?
Patrick Shea has skills like Social Media Marketing, Seo, Marketing, Social Media, Copywriting, Lead Generation, Email Marketing, Online Marketing, Market Research, Marketing Strategy, Sem, Inbound Marketing.
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