Mike Patterson

Mike Patterson Email and Phone Number

Democratizing Digital Marketing for Small and Medium Sized Businesses @ EIC Agency
Mike Patterson's Location
San Francisco, California, United States, United States
Mike Patterson's Contact Details
About Mike Patterson

I've made a career helping small and medium sized businesses succeed. I love the underdog.Small and medium sized retailers are limited in their experience with marketing channels and under-resourced when it comes to expertise in digital marketing and advertising. You don't know where to focus and you don't have the time to ramp up your expertise AND the digital landscape is constantly changing.So at EIC, we've built the Click and Mortar platform to drive real world results like new customers and actual purchases. We offer a soup-to-nuts digital marketing platform that includes powerful technologies like geo-fencing, retargeting, creative optimization and real-time customer messaging.You need new customers, we want to make it as easy as possible to get them.Previously: • VP of Strategy - Custom Social: worked with 50+ companies in the DTC space building brand and GTM launch strategies.• 2017 exit (acquisition) at Disqus, a silicon valley Y-combinator startup after 5+ years of growing an advertising business from $0 and 4 people to over 20 people and a successful exit.• Founder and owner of my own DTC brand: Traü Athletic Apparel.

Mike Patterson's Current Company Details
EIC Agency

Eic Agency

View
Democratizing Digital Marketing for Small and Medium Sized Businesses
Mike Patterson Work Experience Details
  • Eic Agency
    Head Of Operations
    Eic Agency Feb 2022 - Present
    Tempe, Arizona, Us
    We've built the Click and Mortar platform to give retailers access to powerful digital advertising technology and drive real-world results like in-store traffic and purchases. We like to say we're converting online clicks landing real butts in seats!
    View
  • Traü Athletic Apparel
    Founder
    Traü Athletic Apparel Dec 2018 - Feb 2024
    San Francisco, Us
    I started Traü to address what I felt was a big gap in the men's athletic apparel market: comfortable, workout underwear made from all-natural materials. The inspiration was born from a garment my fellow teammates and I wore in college at Harvard called U-Trow. We all loved them and fought to get our hands on extra pairs. I've never found something similar since, so I made them myself and am sharing the gift like Santa Claus.
    View
  • Custom Social
    Vp Of Strategy
    Custom Social Aug 2019 - Mar 2021
    San Francisco, California, Us
    Custom Social is revolutionizing the social media advertising landscape by putting lightweight but powerful tools into the hands of small medium sized business so they can effectively and efficiently find new customers.
    View
  • Disqus
    Vp Of Partnerships
    Disqus Jul 2017 - Oct 2018
    San Francisco, California, Us
    * ACQUIRED BY ZETA GLOBAL, FALL 2017* Oversaw all new business and revenue opportunities at Disqus including mobile and video ad monetization.* Responsible for the entire business lines including deal sourcing, implementation, optimization and analytics.* Partnerships accounted for over 40% of gross revenue for entire business.
    View
  • Disqus
    Head Of New Business
    Disqus Sep 2015 - Jul 2017
    San Francisco, California, Us
    * Grew video advertising revenue from 0% to over 25% of total revenue* Realized revenue increases of 50% for mobile and tablet lines of business as a result of mobile focused integrations* Sourced mobile-only revenue opportunities by assessing 30+ mobile demand providers* Built mobile integration path with internal product team and third party ad server team* Spec'd and developed self-serve advertising platform with external third party ad server team* Saw 3X increases in eCPMs for our publisher clients as a result of mobile and video integrations
    View
  • Disqus
    Director Of Accounts And Ad Operations
    Disqus Jan 2013 - Aug 2015
    San Francisco, California, Us
    Managed the Advertising Operations and Account Management teams, working with Sales, Product, Design and Data teams to develop and grow our core advertising business.* One of four founding members of the advertising team within Disqus* Built the business from scratch to an over 7-figure monthly gross* Key leader on 15 person advertising team consisting of Sales, Operations and Account Management
    View
  • Federated Media Publishing
    Senior Interactive Producer
    Federated Media Publishing Aug 2010 - Dec 2012
    San Francisco, Ca, Us
    * Lead interactive producer charged with delivering high revenue programs over $500K on time and within budget while delivering actionable insights around campaign performance.* Lead and managed largest FM projects for high profile clients including: Intel (My Life Scoop), FORD (Drive One), AT&T (Socialbuzz Platform), HP (Re-imagine ROI and TouchPad product launches), Intel/VMware (ReadWriteCloud, ReadWriteHack channels), Adobe (X software launch), Microsoft (BING Social Search and Rewards campaigns, IE9, XBox Kinect, and Xbox Joyride product launches).* Total gross revenue for all programs - over $6.0MM(site and campaign examples available upon request)
    View
  • Wip, Inc.
    Co-Founder
    Wip, Inc. Jan 2008 - May 2010
    * WIP - mobile discovery platform helping people find new, relevant products. WIP = Ebay (ecommerce) + Foursquare (check-ins) + Slot Machines (game)* Raised initial seed round for product research, development, prototyping and testing.* Conceptualized and created all aspects of start-up business including: business and marketing plans, all creative aspects of product, prototypes, and functional website and mobile applications.* Developed revenue model by establishing affiliate marketing relationships with participating affiliate retailers through LinkShare, Commission Junction and others.

Mike Patterson Education Details

  • Harvard University
    Harvard University
    Modern European History
  • Harvard School
    Harvard School

Frequently Asked Questions about Mike Patterson

What company does Mike Patterson work for?

Mike Patterson works for Eic Agency

What is Mike Patterson's role at the current company?

Mike Patterson's current role is Democratizing Digital Marketing for Small and Medium Sized Businesses.

What is Mike Patterson's email address?

Mike Patterson's email address is mi****@****qus.com

What is Mike Patterson's direct phone number?

Mike Patterson's direct phone number is +131043*****

What schools did Mike Patterson attend?

Mike Patterson attended Harvard University, Harvard School.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.