Michael Paulk Email & Phone Number

Philadelphia, Pennsylvania, Us

Developed and executed a comprehensive analytics roadmap, resulting in the launch of Marketing Mix Modeling (MMM), new analytic models, and test/control designs for better execution and feedback.Led development and implementation of Machine Learning model to accurately assess and optimize mass promotion offers, resulting in new insights to test and changes to promotional strategy.Consistently leveraged by executive leadership and CMO to present analytical insights and guide data-driven decisions, effectively translating customer behavior trends and other marketing insights into business impact.Ownership of web test-n-learn roadmap and personalization efforts, delivering prioritization of work by evaluating potential impact, working with stakeholders, and balancing key corporate objectives.Developed Enterprise Store Testing Solution to Accurately Measure impact of initiatives across multiple stakeholder groups: marketing, merchandising, store operations and supply chain.Driving efforts to evolve and standardize targeting practices across marketing channels including utilizing 3rd party data, first party propensity models and data sets to drive more relevant offers and messagingDeveloped geospatial mapping to determine distance between customers and nearest Rite Aid for cohort analysis.

Philadelphia, Pennsylvania, Us

Leading Customer Analysis and Insights for Internal Start-up Backed by Rite Aid

Atlanta, Georgia, Us

• Hired, built, and managed team of 7 Data Analysts (DA) and Sr. Data Analysts (Sr. DA) to develop analytics solutions for Sales, Web Analysis, Marketing and Supply Chain. • Designed main marketing campaign strategy utilizing segmentation, analytics, and customer behavior understanding. Delivered $30M annual incremental sales above prior strategy. (~$70M Total)• Developed test-learn-adapt plan for main marketing campaign strategy, utilizing A/B testing to drive improvement in response rates and profit across offers, emails, direct mail and online banners/tools, etc.• Developed sales recommendation engine utilizing analytics, predictive scoring, segmentation and ETL tools to develop automated enterprise solution that delivers ~$25M in annual incremental sales.• Oversee Development of A/B/C testing in web/mobile environments using Adobe Analytics to improve online user experiences and click through/conversion rates for various customer goals• Utilized Random Forests, Decision Trees, Correlation Analysis, and Regressions to identify and weigh key performance influencers for inbound receiving process, improving operations and forecasting accuracy.• Oversaw Marketing Campaign Analytics including: Optimization, Measurement, and Forecasting (statistical and heuristics based).• Created career competencies progression path for DA to Sr. DA to Data Scientist and implemented individual learning paths for each team member.• Developed Strategic Plan for team development, goals, and responsibilities to drive business adoption of analytics into key strategic decision making.• Led sales organization’s adoption and utilization of Tableau and developed several key dashboards to facilitate alignment on quarterly sales goals.

Atlanta, Georgia, Us

Coach, Manage and Develop 7+ Data Analysts and Sr. Data Analysts in their Reporting, Visualization, Market Testing, and Modelling WorkLead Various Reporting, Visualization/Dashboards and Data Science Initiatives Across Sales, Marketing, and Operations OrganizationsDisciplined, Analytical Thinker with Significant Experience and Responsibility Leading Cross-Functional Data and Strategy IntiativesComfortable with Tableau, Alteryx, and Excel to Employ Various Types of Data Manipulation, Analysis, and Modelling Techniques

Atlanta, Georgia, Us

Management consultant working on various key strategic initiatives to support the growth of the business.Select Project Experience:Sales:Led analysis of group purchasing organization (GPO) relationships: the effects of disintermediation and financial impacts of relationships. Provided Cost-Benefit Analysis to CSO to reduce risk, capture more value, and bolster client relationships. Resulted in significant margin improvement ($1M+) and clearly defined move forward strategy.Led collaboration between top executive leaders and top front line sales managers to improve field feedback mechanism and develop best practices for sales managers. Resulted in effective 'Leadership Council' for field, and a standardized approach to best practices for front line sales managers. Developed training to teach other front line leaders and deployed throughout sales organization. M&A:Led prioritization, contact strategy, and initial evaluations for traditional and non-traditional M&A pipeline. Screened 50+ targets, identified top priorities, and led initiative to contact targets and begin discussions. Resulted in many first pass evaluations, 15+ discussions, and 3 valuations and offers.Digital & Marketing:Evaluated promotional strategy, process, and effectiveness. Identified key barriers to effectiveness, resulted in simplification of company promotional strategy, communication and prioritization. Improved utilization and effectiveness of promotions.Talent:Led MBA level recruiting for 2+ years. Identify, prioritize, persuade, and evaluate top level talent from 5 elite business schools in the southeast. Lead and coordinated overall project and end-to-end experience for students.

Durham, Nc, Us

Full-Time MBA program candidate focusing on Analytics and Strategy

Atlanta, Georgia, Us

Raleigh, Nc, Us

I give group presentations to the employees of our clients about their 401(k) plans and teach them about investing. I also give investment advice in a one-on-one setting.In a one-on-one setting, I seek to help people understand and prioritize their finances, as well as invest well for retirement and other purposes.

Raleigh, Nc, Us

Developed and executed marketing project to assist Nonqualified deferred compensation team (NQDC) identify and contact potential new clients. Resulted in database of 17,000+ new email leads and multiple new clients.

Planned, coordinated, and executed teen eventsMultiple public speaking opportunities

Worked in Quality Assurance and accounting department on projects.Interpreted the data from the projects and gave presentations on the interpretation of the data.Demonstrated abilities to work independently and use data to make real world applications.

Counseling and educating individuals in assorted college courses: macro/micro economics, algebra, calculus, financial and managerial accounting

Master Of Business Administration - Mba, Strategy And Decision Sciences

Bachelors, Business Finance

Associate Of Arts, Business

Engineering Program

Education record

Education record