Marcelo De Paulos Email & Phone Number

Winter Garden, FL, US

• Grit works with a wide array of companies in the fields of Digital, Marketing and Media, helping propel their business through smart strategies and compelling execution. Top projects:Venture Building:
• Helped create an publishing/monetization solution for content producers and digital product creators.
• Helped a fitness education brand transition into a platform / marketplace model.
• Developing a solution at scale for DNVBs (Digitally Native Vertical Brands) for Infoproducers (digital creators who sell paid content products).
• Developing a number of Infoproducts in a wide range of subjects and markets, including Corporate Brands.Consulting / Business Development Partner:
• Created a new D2C digital product line for a media powerhouse.

Amsterdam, NL

Amsterdam, NL

São Paulo, SP, BR

• As the Director for Digital Strategies, I was in charge of building the digital department from scratch and overseeing key areas including business intelligence, product development, IT and marketing. A big part of my.
• Developed sales operations that enabled newspaper to achieve +50% growth in subscriber base.
• Hand-selected to serve as first head of digital; led three IT development teams to deliver 19%, 97%, and 600% additional sprint points YoY.
• Enabled Estadão to become preferred Google partner for number of feature/product launches by championing efforts to improve business intelligence operations.

Sunnyvale, CA, US

• During my time with Yahoo Brazil, I had a key role in transitioning the operation from a portal (premium advertising) to a platform (programmatic advertising) player, having led every Product in Yahoo's portfolio in.
• Applied innovation and dedication to enable Yahoo Brazil to launch effective DCO solution for native ads eight months prior to official solution from HQ; executed task in collaboration with tech partner and with no.
• Played critical role in shifting business model towards programmatic: during my last year, 86% of total revenues were generated by new products that I launched in Brazil.

Following my reentry in the Brazil market with 9ine, I ventured in two different startups, created to bring to life groundbreaking businesses in Brazil. Brasil Sports Group proposed the created of the first for-profit training center for top performance athletes in the country, filling the gap of a sub-optimal conditioning infrastructure throughout the.

• After completing my Master's at Stanford, I returned to Brazil as the first General Manager of Ronaldo "Fenômeno" Nazário's sports marketing agency, partnered with the WPP Group. In this role I ran the day-to-day.
• Championed business start-up activities and signed UFC star, Anderson Silva.We parted ways when it became clear that I had completely different visions for the business. Instead of what the company came to be (an.

Sao Paulo, Sao Paulo, BR

• Led the rebranding project in all aspects of conception and execution. Unibanco's market cap has increased four-fold, while brand value has increased ten-fold.
• Led the brand repositioning project, which included a breakthrough ad campaign.
• Headed marketing for all retail businesses: Unibanco (personal and commercial banking, auto and home loans), Unicard (largest LatAm Visa/MasterCard issuer), Fininvest (leading personal loans company) and Hipercard.
• Developed pioneer Cultural Code projects with Dr. Clotaire Rapaille’s Archetype Discoveries Worldwide.
• Acted as one of the organization’s leaders in an important corporative project aimed at cost-efficiency, reducing budget in 20% with no decrease in activity.

Master Of Science, Management

Bachelor, Advertising