María Paz Arends Email & Phone Number

Quito, Pichincha, Ecuador

Quito, Pichincha, Ecuador

Quito, Pichincha, Ecuador

Quito, Pichincha, Ecuador

- Manage the planning and execution of the marketing plans of our brands, with our main clients. And verify that the strategies proposed by the brands are focused on the real needs of each of our clients.- Generate continuous reports for brands, so they can verify the effectiveness of campaigns and optimization of marketing budgets focused on each client.- Analysis of sales data, to look for opportunities that support our clients through tactical marketing activities that drive overall business objectives.- Responsible for the supervision and support of the sales team to meet the assigned monthly budgets.- We grew 11% in sales of the company and 122% in sales in the retail channel, meeting the objectives set in 2020.

Quito, Pichincha, Ecuador

- Life gave us lemons so we made lemonade. ARGO Natura's frozen flavored lemonades as a family business. I was responsible for the product launch in the market in July 2020. For this, I developed a launch campaign in digital media that included: a content strategy supported by influencers, guideline management, and photo production and graphic material.- We increased our followers on IG from 300 to 1500 in 4 months generating organic and paid content.- We reached the sales objectives set for the launch of the product in the main supermarkets in the country.

Ecuador

- Responsible for adapting and implementing the regional marketing business plan, which included digital campaigns and ATL of new launches, promotions, events, and alliances with strategic brands.- Responsible for managing the marketing budget, tracking, and performance metric reporting of all actions set out in the marketing plan.- Coordination of digital campaigns with the external agency.

Quito, Pichincha, Ecuador

- Responsible for fully understanding my client's needs and having full knowledge of the brand guidelines.- Building strong client relationships to maintain all the accounts and acquire new customers.- Research current client behaviors and identify new business opportunities with existing clients.- Supervise my team to ensure that the execution of campaigns was delivered on time, on budget, and up to the client's standards and expectations.- Volkswagen Ecuador – We exceeded the sales target set with the Polo HB/ Virtus launch campaign. And we managed to recover 2 points of market share for the brand.- PepsiCo Alimentos – Close relationship and trust achieved with the client led us to develop regional campaigns for the Snacks category.- Bayer - Audio Aspirin app development, which allowed us to talk about the brand when it was restricted due to H1N1. We won the bronze prize in the innovation category at the Condor de Oro festival. The app and campaign were reapplied in countries around the world.- Pandora – With a very short time frame, I satisfactorily directed and executed the brand's launch and introduction campaign.- General Motors – We exceeded the sales target set with the Grand Vitara SZ Retail Campaign.

Assistant account executive of Municipality of Quito, Fire Department Quito and CNT

Licenciada En Comunicación Publicitaria, Publicidad

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Concurso Condor de Oro 2013, Concurso Ojo Iberoamericano 2013, Seminario Ojo Iberoamericano de Publicidad Buenos.