Michael Chance Email & Phone Number

Irvine, California, Us

Richmond, California, Us

Worked with key stakeholders including the Sr. Director of Brand and Creative Studio, Sr. Manager of Demand Generation, and Software Development Manager to design, update and recommend best practices for SunPower.com. Including but not limited to SEO strategy, web analytics, content strategy planning and development, link building, keyword strategy, implementation and reporting.Developed and implemented SEO strategy reflecting business needs, driving strong direct response traffic.Increased user acquisition from organic search channel by 223% in the first three months of employment.Identified and fixed technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, duplicate content etc. Improved Semrush website health score from 67% to 93%, ranking within the top 9% of all websites.Attained 126% of MQL goal within the non-paid digital campaign in January 2024.Achieved multiple Semrush SEO certifications including backlink management, keyword research, on-page SEO, technical SEO, and local search.

Richmond, California, Us

Presenting solar power options to new homeowners in the California market. Developing relationships with New Homes customers to grow solar sales through optional sales and upgrades on standard systems. Promoting SunPower solar technology & SunVault energy storage through sales presentations and follow up conversations. Salesforce CRM, Microsoft Office Suite, Zoom, Prezi, Docusign, Slack, Ring DNA and Twilio Text. Worked with Sr Sales Manager to analyze the buyer’s journey and improve communication touch points including providing updated copy for the mySunPower App. Created slide deck and script for customer consultations in KB Home's Shadow Mountain community.Designed sales team commemorative t-shirt to celebrate Q1 2021 milestone achievement.First SunVault Energy Storage Sale In New Homes Department19 MW Solar Sold Since Employment (Over 4,000 Customers)Biggest Sale By A New Homes Energy Consultant (15.05 kW)Spotlight Award Winner Q1 202199% Conversion Rate Q3 2023

Expert at driving marketing initiatives within startup environments and established industry leaders. Oversaw the entire life cycle of projects from defining campaign roadmap and strategy to scope definition, resource allocation, program financials and value propositions. Enabled team success with collaboration, innovative tools, and best practices; influences executives with strategic vision and customer-centric mindset. Prioritizes activities based on business goals and customer impact; highly adaptable to nimble, fast-paced work cultures.Core Competencies Strategic Planning | Marketing Strategy & Branding | Search Engine Optimization | Demand Generation | Content Marketing | Email Marketing & Automation | Digital Advertising | Company Communications | Public Relations | Search Engine Management | Copywriting | Creative Thinking | Project Management | Problem-Solving | Key Performance Indicators | Performance Management | Reporting

Assisted the Founder & CEO with marketing initiatives including communications strategy, website design and optimization, copywriting & recurring content marketing, social media advertisements, email marketing automations, networking events and other administrative support. Weebly, MailChimp, Facebook Advertising and Adobe Creative Cloud.Earned #1 rank on Google for the highly-competitive, nationally searched phrase “Real Estate Showing Services.”Contributed to network growth including over 1,000 users in Austin.Debuted at SXSW 2019.Provided strategic analysis and planning related to new market expansions in 2022 including DFW, Houston and San Antonio.

Austin, Texas, Us

Created sales opportunities that resulted in over $2MM in residential sales directly attributable to my role.Improved website performance factors including load time, page speed score, total page size, request counts, and other critical components of on-page SEO.Responsible for demand generation through content marketing, social media and email communications. Increased traffic to the company website by 115% during the first 6 months of employment including 209% higher MQL and 295% SQL compared to 2019.Managed and executed marketing and optimization programs to generate new, qualified leads resulting in 39% conversion rate.Created buyer personas to effectively segment contacts with personalized messages and automated drip and nurture campaigns to strategically advance the buyer journey from awareness to adoption.Monitored campaign progress and made data-driven decisions for improvement including initiation and management of A/B tests to improve conversions.Designed, implemented, and managed employee contest to collect Google reviews from customers resulting in over 150 5-star public reviews.Crafted quarterly communications including press releases, company updates & social initiatives, major installation spotlights and more.

Increased organic SERP rankings from sub 30 to top 3 for highly competitive search phrases.Grew website traffic 159% through recurring content marketing, domain authority enhancement, and social media marketing.Designed, implemented, and refined $45k AdWords campaigns to meet or exceed quarterly acquisition targets.

A mobile marketing campaign designed to spread awareness of the advancements of solar power and energy storage. 17 months and over 17,000 miles traveled across America. Sponsored by SolarWorld USA, Midnite Solar, Xantrex and FullRiver Batteries.

New York, New York, Us

Responsible for increasing brand awareness through content marketing and blogs, SEO updates, Facebook ads and social media strategy.Generated 121% website traffic increase, with over 50% of total sessions coming from organic search results each month.Provided monthly Google Analytics report showing KPI improvements.

Alpharetta, Georgia, Us

Responsible for increasing brand awareness and demand generation through content marketing and blogs, SEO updates, Facebook ads and social media strategy. Adobe Creative Cloud, Wordpress, Basecamp Project Management, Constant Contact, Salesforce CRM.Partnered with VPs of Sales & Marketing to develop and execute quarterly marketing budgets.Oversaw a team of copywriters to produce monthly content goals and deliverables requested by the sales team including blog posts, whitepapers, case studies, videos and social media posts.Developed relationships within the energy industry, strategized and distributed monthly press releases and company news announcements to manage brand reputation.On-boarded new dealers at monthly training events and developed an online portal for marketing documents, collateral and promotional items.Identified top decision makers and created sales presentations for school districts, universities and municipalities in North and South Carolina.

Dallas, Tx, Us

Advanced the company's social media ecosystem utilizing engaging content and conversations.Increased social media impressions on Twitter by over 600%, LinkedIn by over 400%, and Facebook by over 250%.Soligent is the largest solar parts supplier and distributor in North America.

Austin, Texas, Us

Lead an overhaul of the website to enhance SEO ranking and search results in key geographic markets.Implemented research-based lead follow-up processes that saw setter rates improve by 25%.Strategized and distributed monthly press releases and company news announcements to manage brand reputation.

Alpharetta, Georgia, Us

Designed the lead qualification procedure and set appointments using a consultative sales approach.As a sales consultant, generated over $411k in residential revenue.Responsible for implementing and reporting on the marketing systems to drive leads and support the overall residential sales team including digital advertising campaigns, blogging, direct mail and events.

Cumming, Ga, Us

Responsible for leveraging Energy Roofing Systems and “SmarterRoof” branded products through trade shows, direct mail, newspapers, magazines, press releases, online directories, billboards, community alliances, and Google ads. Developing and maintaining company website (EnergyRoofingSystems.Net) as well as social media accounts. Managing daily operations of the office by implementing smarter, more efficient and effective business policies. Teaming up with channel partners to develop ultra-efficient marketing strategies. Connecting and following up with customers to ensure post-purchase satisfaction is achieved.

Cleveland, Oh, Us

Responsible for sales, customer service, distribution, and logistics of all-natural resource products among Southeastern division accounts including Home Depot, Ace Hardware, and other independent garden product retailers. Negotiated freight rates and dispatched trucks with local carriers and transportation brokerage firms. Communicated with suppliers to source products, fulfill orders, and manage inventory production.

Us

• Maintained contact with previous clients and generated new business leads via cold calls, emails, and faxes.• Recruited respondents for research studies using Research Tracker and our national database of participants.• Completed job setup, hosting, billing and other administrative functions using Microsoft Excel and Intuit QuickBooks.

Woodcliff Lake, Nj, Us

• Managed and supervised sales associates to accomplish daily tasks including merchandising and setting plan-o-grams.• Kept track of various data reports including sales and inventory levels.• Satisfied customer wants and needs after more than 7 years of experience, dedication, and confidence.

Atlanta, Ga, Us

Designed and implemented social media strategy including Facebook account (142k followers).Conducted situation analysis of downtown Athens market including the creation of 2 new accounts.Carried out various promotions at local bars and restaurants.