Mary Ann Pedersen Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Focus on direct to consumer acquisition activities accountable for driving new account growth.

Project Manager/Utility Player – U.S. Consumer Credit Team (Contractor through Populus Group) • Expanded the management of key U.S. Consumer Credit digital strategies throughout the Visa card platforms.

Foster City, California, Us

Significantly expanded a variety of insurance benefit and lifestyle activities within the Visa USA consumer credit team representing 160M cardmembers, over $1 T in purchase volume and $1.5B in annual revenue. Opportunities were identified to improve cardholder engagement through: ensuring best suite of products, development of loyalty initiatives and refreshing communication pieces. • Visa Infinite U.S. Card - successfully implemented four high net worth insurance benefit program launches growing sales volume from $0 to $10B• Restructured the Card Benefits content Tool Box available to the Visa Sales/AE Teams, to include a comprehensive set of pre-packaged materials facilitating issuer and merchant card benefits management and optimizing card benefits strategies • Spearheaded the forecasting, budgeting for call center related activities; service quality reviews, designed the annual roadmap ensuring a consistent experience across centerso Managed a yearly budget item of $80M in global Insurance products -$6M savings negotiated through contract pricing o Launched digital eClaims functionality and mobile application process for submitting claims and uploading documents (90% filing rate online, reduction of claims lifecycle by 30% - mobile usage at 30%) o 1M cardholder contacts annually – Customer Satisfaction 94%

Riverwoods, Il, Us

DISCOVER FINANCIAL SERVICES, INC. /DISCOVER CARD Product and Benefits Team (2009-2011)Responsible for complete management of Wallet Protecton Product:• Product generates $50M in yearly revenue and a membership base of 1.5M• Recognized for working effectively and cross-functionally with a variety of business partners throughout a large corporation• Fully integrated the MyBenefits direct mail program across multiple business channels developing a robust communication plan – YTD revenue of $96.3M• Launched a $10CBB initiative in automatic bill payment resulting in a 2.7% response rate Usage Telemarketing (2007-2009)• Worked on numerous Usage Telemarketing programs which contributed to $689MM in incremental sales volume• Managed Outbound Telemarketing capability for Usage Telemarketing programs this process generated an expense reduction of over $1.47MM and a 36.07% lift in average sales volumeCash, Balance Transfer, Activation & Sales (1999-2007)• Responsible for key marketing programs across all channels: Cash, direct mail, Statements, E-Commerce, Marketing Services with significant impact on corporate goals driving $2.3B in volume• Created a loyalty program using Discover Card Cashback bonus resulting in a 4% response and

Bachelor’S Degree, Political Science And Government

Master Of Business Administration (M.B.A.), Marketing