Melanie Penniman Email & Phone Number

• Supported sales pursuits by determining strategy and execution, nurturing deals, presentation development and delivery in meetings, delivering product demos and compiling responses to questions in working directly with.
• Relied on as subject matter expert for each of our multi-level package offerings and company processes, strategizing with sales leaders and sales team in pursing new business and on customer solutioning
• Identified and presented targeted customer solutions on strategies for integrating with customers’ current employee benefits ecosystem to optimize enrollment across all programs
• Partnered with sales team on day to day sales activities, progressing opportunities through the sales pipeline for our mid-market and enterprise/jumbo accounts including Tyson Foods, Fidelity, AutoNation and more
• Produced content for the completion of multiple Requests for Proposals (RFP) and Request for Information (RFI) across all major company verticals including clinical differentiation, savings methodology, machine.
• Conducted and presented customer-specific impact analyses, savings/ROI analyses, physician quality analyses, and pricing proposals to drive close of deal

Raleigh, North Carolina

• Reporting directly to CEO, owned all client relationships and customer success activities, maintaining highest level of client satisfaction
• Tracked customer success metrics, identifying and executing plans for optimization, process efficiencies and customer growth, and presented to clients in monthly/quarterly/annual reviews
• Conducted sales calls, onsite presentations and deep dive demos to C-suite prospects, attended trade association meetings and assisted in RFP responses to help close deals
• Led client scoping sessions to gather product feedback, define client strategy, gather requirements and scope custom configuration needs
• Led product team in strategy, roadmap planning/prioritization, and execution for robust chronic care management and population health enterprise SaaS solution, aligning cross-functional teams including: product.
• Defined detailed product requirements, use cases, user stories, acceptance criteria, user workflows and mockups, while managing and prioritizing product roadmap for client requests, market needs, and internal.

Boston, MA

• Led the institution of the implementation department (process & team) for a growing start-up to support increasing needs for operational efficiencies around business growth including sales training and support, project.
• Managed all phases of implementation life-cycle from pre-sales, scoping, planning, development, and delivery of multi-million dollar projects (including the implementation for the Fortune 500's #1 retailer in the.
• Successfully led multi-million dollar implementations and client relationships for health plans and self-insured employers for an enterprise SaaS well-being platform and integrated suite of products for over 150.

Bedford, MA

• Defined functional requirements, user stories and wireframes in agile development environment for enterprise SaaS population health management solution
• Prioritized product backlog and conducted sprint planning, managing competing internal and external stakeholder requests to strategically align goals to releases
• Managed design and engineering teams through development, facilitating daily team scrums and communication between other product managers, software developers, QA engineers and internal stakeholders
• Updated Casenet’s UI/UX Framework and Style guide to ensure better usability and global consistency
• Updated product End User Guides to include instructions for operating new product features

Woburn, MA

• Defined and executed new product offering based on emerging market needs, developed marketing strategy, messaging, segmentation and positioning of sales messaging and materials to attract new customers
• Led requirements gathering sessions with customers, translated project requirements to development team, and project managed multi-functional team for successful execution and on time delivery of client needs
• Led team with effective, results-driven communication between external clients and internal teams, scheduling resources and gathering approvals from stakeholders at key project milestones
• Achieved business development goals by calling on prospects and closing sales deals with key customers in the industry
• Conducted market analysis and industry research interviews to assess client and emerging market needs for new features

Waltham, MA

• Provided business development, operations, business analysis, strategic product planning and product management expertise to assist in growth of small healthcare software development consultancy.
• Led project scoping, time/budget estimation, requirements documentation, scheduling, design and delivery of custom software solutions for a variety of clients across the healthcare technology landscape, acting in.
• Analyzed market opportunities and secured strategic alliances to create recurring revenue streams for the company which fueled need for 33% growth in technical staff to support newly generated business
• Responsible for tracking budget and progress of project execution to ensure on-budget and on-time delivery of all projects, resulting in rapid growth of small agile healthcare software development consultancy
• Directed highly productive scoping sessions with prospects and clients to elicit and compile detailed product requirement documents (PRD) including user profiles, use case scenarios, functional requirements
• Strategically assessed client product roadmaps and presented phased recommendations aligning with budgetary goals in consultative manner to prioritize feature development goals

Boston, MA

• Project-managed concurrent multi-million dollar direct marketing campaigns for national clients including HSBC, GM, and NutriSystem
• Developed project plans and timelines and proactively optimized process of day-to-day workflow to seamlessly achieve project objectives and deadlines
• Created and managed project plans and schedules, resourcing and workflow efficiency of up to twenty concurrent year-long projects
• Acted as primary liaison between project stakeholders including digital teams, design services, media buying, copywriting, production, account services and key internal executives for on-time delivery of campaigns

Lexington, MA

• Concurrently managed product design and development lifecycle of six different product lines of children’s shoes: Saucony Kids, Sperry Top-Sider Kids, Jessica Simpson Kids, Airwalk Kids, Tommy Hilfiger Kids, Born Kids
• Managed production process with offshore development teams, communicating design, material and styling needs for each SKU and providing approvals throughout the development and testing process
• Trained sales team on semi-annual product releases, including communication around product value proposition for multiple shoes across multiple lines, product positioning, key features and key messaging for.
• Conducted competitive research and analysis on emerging fashion trends and provided detailed recommendations to design team

• Collaborated directly with CEO in experiential marketing start up to produce start-to-finish live campaigns for national clients such as Food Network, FOX Television, FX Television, NAVY, NFL Network, MyNetworkTV.
• Worked alongside executive management on strategic vision, proposal development, logistic coordination and digital execution plans for increased brand engagement and new product launch campaigns
• Successfully recruited, trained and managed teams of 100+ on-site and off-site brand representatives for concurrent multi-city promotional campaigns
• Conducted market research to analyze market-specific event logistics including consumer attitudes and target market applicability

Bachelor Of Science In Business Administration

> Business Co-Op Program at Gillette Company > Business Writing Tutor for Merrimack College Girard School of Business > American Marketing.

High School