Mariya Dey Roy Email & Phone Number

Seattle, Wa, Us

I move between topics spanning tactical improvements and strategic/big picture implementations on Amazon.com, addressing questions across personalization, product discovery, reimagined shopping experiences, marketing strategy, new concepts, product category engagement, and beyond. I identify and plug into business-critical knowledge gaps via research spanning UX and consumer insights. My specialty is driving clarity in ambiguous, messy spaces; my style is highly collaborative: I lead a peer mentorship group, empower research literacy among my business partners, and force-multiply by building strong partnerships.

Seattle, Wa, Us

Mixed-methods research informing voice interactions, app, subscription service, hardware.

El Segundo, California, Us

I led global research across the entire product, marketing lifecycle, supporting brand, product, and media development. My insights drove business clarity for established brands like Polly Pocket, 0 to 1 products, and blue skies initiatives. In this role, I invented methods to supplement tried-and-true consumer insights and UX research approaches, leaned into rich media deliverables, and incorporated socio-cultural/trend work to help the company think big about new innovations/opportunities.

El Segundo, California, Us

Product strategy, marketing strategy, and cultural context/trends.

El Segundo, California, Us

Rapid iterative concept testing, strategic foresight, blue skies ideation.

El Segundo, California, Us

New category go-to-market strategy.

Culver City, California, Us

In this role, I flexed across AAA software brands and hardware, leaning into quant methods like TURF, segmentations, and conjoint.

Master Of Business Administration - Mba, Technology Management & Marketing Strategy

Ba, Commerce, Organizations, And Entrepreneurship (Business Economics)