Manuel Alejandro Perez Ramirez Email & Phone Number

Purchase, NY, US

Toronto, Ontario, CA

• Responsible for the CX strategy. Analyze the data and implement the strategies that are generated based on this. Achievements:
• Increase the monitoring of initiatives in 30%, that are generated as a result of pain points, generating a 6% reduction in credit car detractors.
• Correctly implement the CX operations desk to follow up on initiatives that are not in the scope of the central issues.

Mexico, DF, MX

• Responsable for Citibanamex Afore marketing strategy.Achievements:
• Increase the lead generation in +15% with digital inversion strategy (social media, google tools, etc), Reducing the CPC and CPL in 7% and improve the leads quality, converting 50% of these in new customers.
• Change the landing page lay out to capture more leads and convert more clients.

Mexico, DF, MX

• Responsible for Citibanamex retention strategyAchievements:
• Increase the retention percent from 33% to 50% in credit cards.
• improve P&L and pricing for different retention strategies
• Develop new campaign strategies for banking sector use other markets learns
• Develop new technology strategy to hold back clients in new channels for other products.

Lima, Lima, PE

• Responsible for Volt product and brand strategy in MexicoAchievements:
• Sales record at group level in Volt (270,000 x30 Liters box)
• Successful launch with Agave flavor in three presentations, with sustaining growth average of 3% since launch.
• Increase of 4% of participation in the energy market from my management.
• Pricing and cost effectiveness strategy for all the sku’s

Round Rock, Texas, US

• In charge of handling promotional budgets, making of catalogues for each of the Qs., managing of data bases for market analysis, pricing computer configurations for retail and brand market flow..Achievements:
• Design and implementation of new strategies to handle retail promotions.o 10 % increase of activations with 0% Budget increase
• Design and implementation of a new methodology to follow up on retailers.o Tactic implementation, achieving an 80% sales increase

Santiago De Surco, Lima, PE

• Key Account Supervisor in the supermarket channel.Achievements:
• Increase the number of account orders 17%.
• Executing successful promotions increasing 17% in Sell in and 10% in Brand awareness
• Successful implementation of support BTL actions and materials increasing Sell Out in 15%

US

• Keeping a perfect performance of retail points of sale and DIRECTV agents in the Lima area. Generate POP material, pamphlets, merchandising, implementing campaigns at points of sales. Reporting directly to the Head and.
• Reduction of campaign delivery times from 10 to 2 days at most.
• 40 % reduction in material expenses
• Greater efficiency in the use of activation of new content using "Partners".

Oudenaarde, East Flanders, BE

• Creation of the company’s social media strategy.o Increased in 25% the number of followers of social networks (Twitter, Facebook, and Instagram).o Improvement of the quality of content in social networks of the three.
• Repositioning of Xtrem, achieving a 50% growth in sales turning the Brand into a “Love Brand” in the public target.

Master Of Business Administration - Mba, Administración Y Gestión De Empresas

Gestion Avanzada De Tecnologías De La Informacion Para Empresas, Tecnología De La Información

Strategic Marketing, Marketing Management

Communications, Marketing And Publicity