Matt Perkins Email & Phone Number

Greenfield, In, Us

Greenfield, In, Us

Greenfield, In, Us

Responsible for U.S. brand marketing for Interceptor Plus and Credelio. Leading all brand strategy, DTC consumer media/advertising, e-commerce activation and vet channel engagement.

Greenfield, In, Us

Greenfield, In, Us

In my role as Global Marketing Manager I am primarily responsible for new innovation brands launched globally. For this I lead overall brand management and marketing activities, strategy and LCM processes for the brand. Within my role I also am responsible for representing the voice of the customer through insights based customer research, creative development, and multichannel marketing activities all in partnership with other cross functional team members. To-date, our team has helped launch brands in over 25 countries.

Greenfield, In, Us

In this role I was responsible for leading Global Consumer Insights at Elanco Animal Health. By working closely with both marketing and each country we were able to gain a unique perspective that enabled us to have a more comprehensive understanding of our marketing environment and the end consumer. This key assignment has helped pioneer a new way to learn, lead, and engage our business on a global scale. By bringing those insights back to not just our core team but delivering them across the organization and leading to the development of a new language strategy in how we market and talk about our brands.Responsible for: Nielsen Research, IPSOS Research, Language Strategy Research, Consumer / Food Chain Research and communication testing for Elanco and our Food Chain Partners.Key countries of responsibility: United States, Canada, UK, France, Germany, Australia, New Zealand, China, Thailand, Japan, Brazil, and Mexico.

Greenfield, In, Us

Responsible for retail channel engagement for Elanco (Eli Lilly) within the United States. Through partnership and strategy alignments I work closely with retailers on consumer and shopper insights to better understand key consumer trends. By building category and consumer confidence around products through a customer focused, objective approach.Primary focus with: Kroger, Safeway, Target, Costco, Publix, Hy-Vee, Wegmans, Topco, Aldi, Ahold, Starbucks, and HEB

New York, New York, Us

Consumer Insights Manager and Category Captain responsible for all Personal Care products and leading their respective categories at Kroger. I was the dunhumby lead within these categories, working closely with both buyers and sales planners to maximize category effectiveness during the KOMPASS and Shelf Review process. Leading areas in consumer insights, POG development, MCE and DTC initiatives for each brand.

Responsible for leading both marketing and category management at Kroger. Category Captain and dunnhumby lead for multiple Package Meat categories; internal and external responsibilities for leading the KOMPASS process within Kroger. Internal consumer insights manager with an integrated approach to bringing insights through the organization as well as the customer. Charged with helping develop product ideas and promotional planning, DTC campaigns leveraged in insights, utilizing dunnhumby, KCMS, and IRI data. Led sales calls, all category discussions within Kroger with both buyers and manufacturers, and DTC targeted campaigns for each Kroger division.

Responsible for Military Sales to the Defense Commissary Agency (DeCA) for both CONUS & OCONUS business. In my role I was responsible for developing and implementing all marketing and sales plan activities for, leading a team who was also responsible category management practices with direct ROI results for the Alternative Channel space. Directly responsibility for sales and headquarter presentations, trade management and DTC activities.

Responsible for +$52MM in Military Sales annually. Account portfolio included Hormel Foods (both Meat & Grocery), Jenni-O Turkey, and Bar-S Meats.