Matt Perkins Email and Phone Number
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Matt Perkins personal email
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Consumer Insights and Marketing experience in Animal Health, Retail and Military Channels of trade. Experience at Fortune 100 companies managing both strategically and tactically within marketing, branding and sales. Retailer Experience - Focused in working with the Top 14 U.S. retailers strategically through consumer insights and market research to help align core needs with active brand engagement. Developing DTC and Multi Channel Engagement (MCE) strategies with the brand and the channel helped leverage these strategies to their full potential.At Kroger, I have worked as a Marketing Manager and Category Captain for multiple categories. As a dunnhumby lead I was also charged with leveraging dunnhumby insights to both customer (Kroger) and brand team. My goals are to continue my growth in consumer understanding and to use that understanding to drive marketing strategies. Specialties: Brand Management, Category Management, dunnhumby, KCMS, nielsen, IRI, Consumer Insights, Shopper Behavior, Eye Tracking, Neuroscience,Strategic Planning, Retail Environments, Military Sales, Gov't. Sales, Alternate Channels, RFP's, Top-2-Tops and New Product Development.
Elanco
View- Website:
- elanco.com
- Employees:
- 5001
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Senior Director Marketing, Parasiticides Rx And DermatologyElanco Jul 2023 - PresentGreenfield, In, Us
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Senior Director Marketing, Parasiticides RxElanco Jun 2022 - Jul 2023Greenfield, In, Us
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Senior Brand ManagerElanco Oct 2019 - Aug 2022Greenfield, In, UsResponsible for U.S. brand marketing for Interceptor Plus and Credelio. Leading all brand strategy, DTC consumer media/advertising, e-commerce activation and vet channel engagement.
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Senior Key Account Manager - Chewy / PetsmartElanco Jan 2018 - Oct 2019Greenfield, In, Us
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Global Brand ManagerElanco Mar 2015 - Jan 2018Greenfield, In, UsIn my role as Global Marketing Manager I am primarily responsible for new innovation brands launched globally. For this I lead overall brand management and marketing activities, strategy and LCM processes for the brand. Within my role I also am responsible for representing the voice of the customer through insights based customer research, creative development, and multichannel marketing activities all in partnership with other cross functional team members. To-date, our team has helped launch brands in over 25 countries.
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Global Consumer Insights ManagerElanco Jan 2014 - Mar 2015Greenfield, In, UsIn this role I was responsible for leading Global Consumer Insights at Elanco Animal Health. By working closely with both marketing and each country we were able to gain a unique perspective that enabled us to have a more comprehensive understanding of our marketing environment and the end consumer. This key assignment has helped pioneer a new way to learn, lead, and engage our business on a global scale. By bringing those insights back to not just our core team but delivering them across the organization and leading to the development of a new language strategy in how we market and talk about our brands.Responsible for: Nielsen Research, IPSOS Research, Language Strategy Research, Consumer / Food Chain Research and communication testing for Elanco and our Food Chain Partners.Key countries of responsibility: United States, Canada, UK, France, Germany, Australia, New Zealand, China, Thailand, Japan, Brazil, and Mexico.
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Sr. Marketing Manager - Global Food Industry TeamElanco Apr 2011 - Jan 2014Greenfield, In, UsResponsible for retail channel engagement for Elanco (Eli Lilly) within the United States. Through partnership and strategy alignments I work closely with retailers on consumer and shopper insights to better understand key consumer trends. By building category and consumer confidence around products through a customer focused, objective approach.Primary focus with: Kroger, Safeway, Target, Costco, Publix, Hy-Vee, Wegmans, Topco, Aldi, Ahold, Starbucks, and HEB
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Consumer Insights ManagerColgate Palmolive Oct 2009 - Apr 2011New York, New York, UsConsumer Insights Manager and Category Captain responsible for all Personal Care products and leading their respective categories at Kroger. I was the dunhumby lead within these categories, working closely with both buyers and sales planners to maximize category effectiveness during the KOMPASS and Shelf Review process. Leading areas in consumer insights, POG development, MCE and DTC initiatives for each brand. -
Marketing And Consumer Insights Manager (Kroger)Jmfg - Smithfield Foods May 2008 - Oct 2009Responsible for leading both marketing and category management at Kroger. Category Captain and dunnhumby lead for multiple Package Meat categories; internal and external responsibilities for leading the KOMPASS process within Kroger. Internal consumer insights manager with an integrated approach to bringing insights through the organization as well as the customer. Charged with helping develop product ideas and promotional planning, DTC campaigns leveraged in insights, utilizing dunnhumby, KCMS, and IRI data. Led sales calls, all category discussions within Kroger with both buyers and manufacturers, and DTC targeted campaigns for each Kroger division. -
Global Military Sales ManagerJmfg - Smithfield Foods Nov 2006 - May 2008Responsible for Military Sales to the Defense Commissary Agency (DeCA) for both CONUS & OCONUS business. In my role I was responsible for developing and implementing all marketing and sales plan activities for, leading a team who was also responsible category management practices with direct ROI results for the Alternative Channel space. Directly responsibility for sales and headquarter presentations, trade management and DTC activities.
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Business Manager - Military SalesDunham & Smith Agencies Nov 2005 - Nov 2006Responsible for +$52MM in Military Sales annually. Account portfolio included Hormel Foods (both Meat & Grocery), Jenni-O Turkey, and Bar-S Meats.
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Associate Business ManagerDunham & Smith Agencies Dec 2004 - Nov 2005
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Business Information ManagerDunham & Smith Agencies May 2004 - Dec 2004
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Risk Management, Annual FundDelta Tau Delta Jan 2001 - May 2004
Matt Perkins Skills
Matt Perkins Education Details
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Butler UniversityMarketing & Economics
Frequently Asked Questions about Matt Perkins
What company does Matt Perkins work for?
Matt Perkins works for Elanco
What is Matt Perkins's role at the current company?
Matt Perkins's current role is Senior Director Marketing, Parasiticides and Dermatology.
What is Matt Perkins's email address?
Matt Perkins's email address is mp****@****ail.com
What schools did Matt Perkins attend?
Matt Perkins attended Butler University.
What are some of Matt Perkins's interests?
Matt Perkins has interest in Family, Military History, Learning To Snow Ski, Volunteering, Technology, Hiking, Camping, Fitness, Sports, Lutte Contre La Pauvreté.
What skills is Matt Perkins known for?
Matt Perkins has skills like Customer Insight, Market Planning, Strategy, Market Research, Shopper Marketing, Strategic Planning, Marketing, Management, Brand Management, Analytics, Retail, Consumer Products.
Who are Matt Perkins's colleagues?
Matt Perkins's colleagues are Stephanie Businger Della Constanza, Alejandro Sorcia, Jennifer L. Cassidy, Elizabeth Barringer, Mba, Andrew Brewer, Huaishan Wang, Melissa Healy.
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