Matthew Peschke, Chdm Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Spearheaded the reconstruction and management of the marketing department, comprised of 16 members, driving strategic initiatives to enhance marketing effectiveness.Formulated and executed comprehensive digital marketing strategies encompassing segmentation, targeting, and positioning techniques, optimizing brand visibility and market penetration.Amplified website traffic by 7% YoY and elevated website revenues by 6% YoY, leveraging data-driven insights and digital marketing optimization techniques to drive online growth and profitability.

Milwaukee, Wi, Us

London, England, Gb

Crafted and executed comprehensive marketing growth strategies to drive company objectives.Effective budget management, ensuring optimal allocation to maximum ROI. Implemented targeted lifecycle marketing strategies to enhance customer engagement and retention. Facilitated clear and concise communication with key stakeholders, including CEO and senior executives, to align marketing initiatives with organizational goals.

W Washington DCThird hotel opening and renovation. Directed and coordinated hotel opening strategy, positioning, and Brand training. Developed marketing and public relations strategy for pre/during/post hotel renovation. Executed collaborated/partner events that increased venues revenues 25% year over year. Manage all marketing, public relations, and social media.

W Las VegasDirected and coordinated hotel opening strategy, positioning, and Brand training. Collaborated with Public Relations for Grand Opening event that generated over 690 million media impressions in first 6 months. Implemented strategy with social influencers and celebrities to drive awareness and content for future social media campaigns. Managed all marketing, public relations, and social media.

Ballsbridge, Ie

Led the rebranding and successful launch of eight hotels, eight restaurants, and five bars.Formulated dynamic marketing strategies tailored for hotels and restaurants to maximize impact and reach. Developed Hotel rebranding, launch strategy, and repositioning. Created new campaigns to increase website traffic YOY: 53% increase in website traffic and 36% increase in bookings. Implemented social media marketing and content strategy on digital channels and supported Head Office and other Hotel Properties. Directed all marketing for outlets, including launching food and beverage programming.

W South BeachCreated unique partnerships to drive exposure and revenue: Melissa Odabash custom swimsuit that generated 1,500,000 media impressions and sold-out within 2 weeks and Afrojack album launch during Winter Music Conference\Ultra. Rebranded hotel suites to increase revenue and exposure: increased ADR $80 YOY and generated over 5 million media impressions. Managed two hotel properties marketing and public relation: W South Beach and W Washington DC.

Complex Marketing ManagerW South Beach | W Washington D.C.

W South BeachPlanned and coordinated Hotel opening events. Created, launched, and trained W Hotels in social media accounts and strategies. Created LGBT marketing, development, and partnerships strategies. Built first social media display board for W Hotels Worldwide

W South Beach

Bachelor Of Business Administration In Marketing, Bba, Marketing

Certified Hospitality Digital Marketer, Chdm, Digital Marketing

Business Leadership Academy