Matt Petersen is a marketing executive with twenty plus years of extensive experience in sports and entertainment marketing, specifically in sponsorship strategy, development, activation and sales. Matt’s expertise is in strategic brand development, sponsorship negotiations, property optimization, and promotional engagement utilizing partnership assets. He has evaluated, negotiated and managed in excess of $550 million in marketing partnerships throughout his career. Matt has worked as a consultant on behalf of Fortune 500 companies and high-profile sports and entertainment properties to optimize current and future marketing partnership platforms and maximize partnership asset rights and benefits. Over his career he has negotiated sponsorship partnerships with properties such as the IndyCar Series, NBA, NFL, MLB, NASCAR, NHRA and other top domestic and global properties. He also led the development of overall brand strategy, sponsorship objectives, partnership engagement and establishment of ROI model to measure partnership success. Matt’s experience includes international work with high-profile brand engagement platforms including the NBA, Chinese Basketball Association, and Formula 1. PSC’s point-of-deferrization is the ability to bring together a virtual team of subject matter experts to best service clients strategic sponsorship needs. My professional advantage for clients is something critically valuable and unique, which is the ability to bring a broad network of sponsorship practitioners whom I am in close contact with and can access for insights.Specialties include:• Brand Marketing Strategy, Communication and Implementation• Business Development• Sponsorship Packaging Strategy Development• Contract Negotiations & Fulfillment • Sponsorship Portfolio Optimization • Social/Digital Content Creation• Experiential Marketing • Property Evaluations• Research and Analytics• Partnership Return-on-Investment Measurement

Business Intelligence team member helping develop sponsorship measurement, research and valuation solutions for client partners active in sports & entertainment.

Senior leader within ESP Properties' (formerly IEG) consulting practice, leading teams to deliver cutting-edge strategies and sales tools for a diverse cross-section of sports and entertainment rightsholders. Primary focus is sponsorship consulting, valuation and leading sales efforts in marketplace for high-profile sports teams, leagues and entertainment venues.

Director, Business Leadership: Responsible for key client management integrating agency services, strategic planning and new business generation. Primary agency lead on U.S. Army, ExxonMobil & Office Depot businesses including management of events and sponsorship portfolio to develop alliances and platforms to enhance brand engagement and increase recruitment and direct sales.

As director of sales and marketing at Don Schumacher Racing (DSR) I developed and worked with several sponsor partners including the U.S. Army, Brut, Mopar and Oakley. DSR is one of the NHRA's most successful teams in developing long-lasting corporate partnerships and putting a winning product on the race track. Client service, business development and web initiatives were my focus during my time at DSR.

Relay Worldwide, an agency within Leo Burnett was the sponsorship and event marketing where I worked on some great brands like McDonald's, Delta Air Lines, Allstate and the U.S. Army. Agency grew from just a very few when I joined to almost 40 people due to some great work. Managed team, league partnerships and athlete relationships along with gaining some Olympic experience during my tenure.