Petra Markova Email and Phone Number
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B2B leader, ABM/ABX and Strategic Account Growth expert with 20+ years of B2B tech marketing know-how. Director & founder of Redvantage (2018) - we help enterprise sales in global SaaS companies engage, win, grow and retain their Strategic accounts by building relationships and trust with all key decision-makers at scale using Strategic ABM/ABX.To date, we have helped clients like SAS, CoreLogic, Informatica, Smart Communications, Sitecore and more to launch and scale successful ABM programs and initiatives.Our secret sauce? Close long-term partnerships that deliver both revenue and customer value. Our clients appreciate that we are not only trusted advisors but also delivery powerhouses. Perpetual learner: Masters in B2B marketing, plus recent certifications from Wharton (Innovation) and MIT (AI: Implications on business strategy). Trail runner, podcast enthusiast, proud mum to Tristan.
Redvantage
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Director And Founder, Abm And Abx And Strategic Account Growth ConsultantRedvantageSydney, Nsw, Au
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Director And Founder, Abm/Abx/Strategic Account Growth ConsultantRedvantage Aug 2018 - PresentNorth Sydney, New South Wales, AuSales leaders in ANZ are rarely given a headcount to support specialist Strategic Account work. My team and I help Enterprise Sales in global SaaS companies engage, win, grow, and retain their strategic, high-value accounts. Redvantage is an ABM/ABX/ Account-Based Growth consultancy and agency: Over the past 6 years, we helped Informatica, SAS, CoreLogic, Smart Communications, Yellowfin, Sitecore, (to name a few) to launch their ABM Pilots and programs. We provide deep account research and long-term support in targeting all relevant stakeholders in the decision-making committee, helping account owners to build relationships, trust, and reputation in high-value accounts.Our clients leverage our expertise in the FSI, Healthcare, Telco, Utility and Retail space. -
Head Of Marketing Australia & New ZealandHitachi Vantara Sep 2014 - Aug 2018Santa Clara, California, Us• Built & led an agile team of innovative marketing experts, responsible for consistently delivering on Marketing Sourced Revenue and Pipeline goals in ANZ. • Supported company-wide transformation for the past 4 years as a member of the ANZ leadership team. • Closely collaborated with ANZ Sales to create and nurture relationships with current and potential enterprise customers. Educated target audiences on Hitachi Vantara solution portfolio capabilities/ value. Piloted a number of successful programs (Social selling, ABM). • Built and delivered a powerful demand generation engine to consistently deliver on the ANZ business revenue goals. Hitachi Vantara is a new company that brings together Hitachi Data Systems (HDS), Pentaho and Hitachi Insight Group to combine data management, analytics, industrial expertise, technology and outcomes into one great solution provider. Hitachi Vantara was successfully launched in the Australia & New Zealand markets in November 2017: https://hitachivantaraadvantage.com.au/ -
Senior Marketing Manager AnzHitachi Vantara Sep 2014 - Sep 2017Santa Clara, California, UsBuilding and leading a team of high-performing marketing professionals @ Hitachi Data Systems ANZ.About HDS:At HDS, data is at the centre of our expertise. New sources of data are growing exponentially in this age of the Internet of Things (IoT), and forward thinking CEOs are putting digital transformation at the core of their corporate strategy. Technology and a strategy for data are essential to their digital transformation journey. Our customers are facing unprecedented challenges to develop new business models, enhance their customers’ experiences and dramatically improve operational efficiencies. HDS’s role is to power the digital enterprise and help our customers win in this digital age.
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Marketing Director ApacSmart Communications. (Previously Thunderhead) Nov 2012 - Sep 2014London , England, GbAs the regional marketing lead for APAC, I design and drive the regional marketing strategy to deliver on business objectives related to revenue growth, profitability and brand recognition. I partner with my regional sales leader and liaise with the global marketing team. I enjoy leading a small regional marketing team, managing external agencies and overcoming the challenges of reshaping the business from a traditional software provider to an enterprise SaaS company with a customer focus and a growing channel partner base. -
Head Of MarketingViocorp Jul 2012 - Nov 2012Sydney, Nsw, AuIn this newly created role I was responsible for developing and implementing a marketing communication strategy for ANZ to raise the profile of the Viocorp brand and services within the Enterprise space. Strong focus on demand generation, content marketing and sales enablement. Viocorp, a privately funded company with offices in Australia and Singapore, provides corporate and government clients with a SaaS solution enabling them to reach and engage their internal and external audiences with online video. -
Director, Marketing & Client ServicesFda Pty Ltd Nov 2006 - Jun 2012Sydney, New South Wales, AuCo-founded Football Development Australia (FDA) in 2007. Created, launched and managed the FDA brand. In 2009 successfully launched the corporate division of FDA, providing large enterprise clients and global brands with niche corporate events. Clients included: Volkswagen Group Australia, Macquarie Bank, VMware, SAP, Oracle, Cisco, Roche, Qantas, KPMG, BMW and others.A lead role in the formulation and implementation of business strategy for the corporate division, with day-to-day responsibility for the division’s revenue growth, P&L, marketing and operational functions. Led the corporate events division of FDA to profitability in less than a year, achieving double digit Y/Y revenue growth. -
Marketing Manager Australia & NzSurfcontrol (Websense) Apr 2006 - Oct 2006UsSurfControl (provider of on demand Web and Email filtering software solutions) was acquired by its largest competitor Websense in early 2007. -
Channel Marketing ManagerSurfcontrol (Websense) Feb 2003 - Mar 2006Us
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Pr Manager & Marketing SpecialistDell Computer 1998 - 2000Round Rock, Texas, Us -
Marketing ExecutiveThomson Multimedia 1996 - 1998
Petra Markova Skills
Petra Markova Education Details
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The Wharton SchoolMastering Innovation -
Western Sydney UniversityIndustrial Selling.
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Adma - Australian Direct Marketing AssociationDirect Marketing
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Expertis (Prague)Public Relations
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Nene College, University Of Leicester, UkBusiness & Finance
Frequently Asked Questions about Petra Markova
What company does Petra Markova work for?
Petra Markova works for Redvantage
What is Petra Markova's role at the current company?
Petra Markova's current role is Director and Founder, ABM and ABX and Strategic Account Growth consultant.
What is Petra Markova's email address?
Petra Markova's email address is pe****@****hds.com
What is Petra Markova's direct phone number?
Petra Markova's direct phone number is (408)970*****
What schools did Petra Markova attend?
Petra Markova attended The Wharton School, Western Sydney University, Adma - Australian Direct Marketing Association, Expertis (Prague), Nene College, University Of Leicester, Uk.
What are some of Petra Markova's interests?
Petra Markova has interest in Human Rights, Children.
What skills is Petra Markova known for?
Petra Markova has skills like Marketing Strategy, Lead Generation, Salesforce.com, Direct Marketing, Marketing Communications, Strategy, B2b, Marketing Management, Leadership, Digital Marketing, Event Management, Saas.
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