Michael Pettiette Email and Phone Number
Houston, TX, US
Michael Pettiette's Location
Houston, Texas, United States, United States
Michael Pettiette's Contact Details
Michael Pettiette work email
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Michael Pettiette personal email
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About Michael Pettiette
Dr. Michael Pettiette is candid, detail-oriented and has a track record of delivering results in rapidly-changing environments. He achieves revenue growth by leveraging superior skills in strategic planning, digital media, evidence-based decision-making, coaching and consultative selling. Michael believes that a commitment to learning is the key to ongoing success.
Michael Pettiette's Current Company Details
University Of Houston System
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Senior Lecturer
Houston, TX, US
- Website:
- uhsystem.edu
- Employees:
- 28
Michael Pettiette Work Experience Details
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Senior LecturerUniversity Of Houston SystemHouston, Tx, Us
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Senior LecturerUniversity Of Houston-Downtown Apr 2024 - PresentHouston, Tx, UsPromoted to Senior Lecturer in April 2024 at the UHD Marilyn Davies College of Business. I teach both graduate and undergraduate courses. I am also the faculty advisor for the UHD Student Chapter of the American Marketing Association. I continue to serve on multiple committees at the college and university levels. I engage in some research in the area of Emoji in Email Marketing Subject Lines and the Effect on Open Rates, as well as Marketing Pedagogy Related to Artificial Intelligence. -
LecturerUniversity Of Houston-Downtown Aug 2018 - Apr 2024Houston, Tx, UsChair: 2023-2025 – UHD Davies College of Business Scholarship CommitteeMember: 2023-2025 – University Web Oversight CommitteeMember: 2022-2023 – Faculty Award Selection CommitteeMember: 2022-2023 – UHD Davies College of Business Scholarship CommitteeCourses taught:• Marketing Management – UHD MBA (hybrid)• Marketing Analytics – undergraduate (hybrid and online)• Sales Negotiation and Communication – UHD MBA (hybrid)• Personal Selling - undergraduate (hybrid and online)• Integrated Marketing Programs and the Sales Force – UHD MBA (hybrid)• Advances in Personal Selling – UHD MBA (hybrid and online)• Negotiations with a Global Perspective – undergraduate (hybrid)• Integrated Marketing Communications – undergraduate (hybrid)• Digital Marketing – undergraduate (hybrid and online)• Mobile, Email and Web – undergraduate (hybrid and online)• Understanding the Digital Consumer – undergraduate (hybrid)• International Business Development – undergraduate (online)• Buyer Behavior – undergraduate (hybrid and online)• International Marketing – undergraduate (hybrid and online)• Social Media Marketing – undergraduate (hybrid and online)• Customer Relationship Management – undergraduate (hyflex and online)
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Adjunct LecturerUniversity Of Houston-Downtown Aug 2015 - Jul 2018Houston, Tx, UsI taught undergraduate courses such as E-Marketing (now Digital Marketing). I also served as a Corporate Fellow in the MBA program.
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Program Director - Marketing Organization Structure Think Tank (Mostt)Mma Global Oct 2022 - PresentNew York City, Nyc, UsMMA Global is a nonprofit global trade association. Housed within MMA Global, MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs' organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment. Our work (in partnership with academic researchers) has been published in the Harvard Business Review. -
Principle Consultant And OwnerClever Cat Consulting Jul 2022 - PresentClever Cat Consulting specializes in Marketing Management, Organizational Development, and Sales Effectiveness. For more information, visit: clevercatconsulting.comRecent Projects:-MMA Global: Program Director for MOSTT (Marketing Organization Structure Think Tank)-Orange Theory Fitness: Marketing Organization Structure Design, Digital Strategy, Media Buying-Texas Association of Broadcasters: Digital Transformation, Insourcing/Outsourcing, Sales Strategy-High Five Marketing Partners: Search Engine Marketing Strategy, Pricing Strategy, E-Commerce -
Adjunct LecturerUniversity Of Houston System Aug 2015 - PresentHouston, Tx, UsI regularly teach MBA courses at the UH Bauer College of Business: Business Communications – Bauer MBA/MS/MBA+JD (face-to-face and online). I also developed and taught an undergraduate courses at the UH Jack J. Valenti School of Communication: Advertising Sales – undergraduate (face-to-face). -
Adjunct LecturerSan Diego State University Dec 2019 - PresentSan Diego, Ca, UsI have taught Principles of Marketing, Global Marketing Strategy, and Integrated Marketing Communications in the Undergraduate Business Program. -
Chief Executive OfficerHigh Five Marketing Partners Jan 2021 - Jul 2022UsHigh Five is a HUB Certified, mid-sized full-service advertising agency headquartered in Houston, Texas. I had general management responsibility for all aspects of the agency (sales, finance, operations). During my tenure as CEO, revenue grew by approximately 47%. We won key pieces of business including: Orange Theory Fitness (national selection as approved agency for all franchises), The Trailer Parts Outlet, Workforce Solutions, City of Houston, Exclusive Furniture, Mexico Tourism, Yes Prep, Bike Barn, Houston Public Media and West Point Automotive (2 Lincoln Dealerships and 1 Buick/GMC Dealership). -
Chief Operating OfficerHigh Five Marketing Partners Aug 2019 - Jan 2021UsThe agency had its highest revenue since inception in 2020. We grew sales 17% year over year (during the challenging business environment of the Covid-19 pandemic). I was in charge of sales, operations, media planning, media buying, and account services. I was also the Managing Director for the agency's consulting practice in marketing research, attribution analysis, and STP (segmentation, targeting, positioning).
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LecturerUniversity Of California, Irvine - The Paul Merage School Of Business Jun 2019 - Sep 2021Irvine, Ca, UsI have taught Marketing Analytics (face-to-face) in the MBA Program, Introduction to Marketing in the MS Analytics Program, and Principles of Marketing in the Undergraduate Business Program. -
Vice President Of SalesEntercom Nov 2017 - Jul 2019Philadelphia, Pa, UsCBS Radio and Entercom merged in NOV of 2017. Entercom emerged from the union as America’s #1 creator of live, original, local audio content, and one of the US’s two largest radio broadcasters (235+ radio stations; covering 90% of top 50 US markets).I was responsible for the $50 million revenue budget in Houston. I serves as the General Sales Manager for KKHH-FM and the Director of Digital Sales for the cluster. I also directly supervised national sales, local transactional sales, and short-duration sales. -
Vice President And Director Of SalesCbs Radio Sep 2016 - Nov 2017Philadelphia, Pa, UsI was Responsible for a $50 million, multi-platform revenue budget. I supervised approximately 100 employees (60 full-time sales/management and 40 part-time promotions staff) for the six-station Houston radio cluster.I was part of the launch team for the KKHH-FM station format flip from Top 40 to Adult Hits. This flip was the most successful in CBS Radio history. Even with the station flip on December 30, 2016, the cluster beat the market in 2017 revenue performance (according to Miller Kaplan Arase Report). -
Texas Director Of Digital SalesCbs Radio Aug 2014 - Sep 2016Philadelphia, Pa, UsWith 146 TV and Radio stations in 23 markets, CBS Local was the digital destination for CBS TV and Radio owned and operated properties. One in five internet users in the US visited a CBS Local property each year. The combined footprints of CBS Local, CBS Local Sports, play.it, Eventful and Radio.com reached 78 million uniques each month.Responsible for a $14 million annual digital revenue budget encompassing radio market #5 and #6 (Dallas and Houston). While Houston continued to achieve revenue growth, Dallas achieved its revenue budgets for the first time in more than five years during this time period. I supervised more than a dozen reports including a Digital Sales Manager, multiple Digital Account Executives, multiple Digital Sales Specialists and multiple sales support personnel. Product offerings included: Display Banners (site retargeting, search retargeting & behavioral targeting), Streaming Audio/Video, Email Marketing, Automotive Inventory Network Listings, Search Engine Marketing, and Listings Distribution on the YP.com network of 300+ directory sites.
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Digital Sales ManagerCbs Radio Nov 2011 - Aug 2014Philadelphia, Pa, UsDepartment head for CBS Radio Houston's $5 million annual digital revenue business unit. Supervise multiple reports across functions (digital sales specialists, sales support, project management, web development, content creation and graphics production).Finished #1 in company-wide Digital Sales Month contest for 6 consecutive quarters (#1 in Q4 2012 in CBS mid-market category, bumped to CBS large-market category for 2013 due to strong 2012 performance, #1 in Q1, Q2, Q3 and Q4 2013, #1 in Q1 2014).Grew Digital Revenue 20.1% in 2012 (according to Miller Kaplan Arase Report).Grew Digital Revenue 50.9% in 2013 (according to Miller Kaplan Arase Report).Grew Digital Revenue 33.1% in 2014 (according to Miller Kaplan Arase Report).Launched and monetized (via major sponsors) 2 Internet Radio Stations: Energy 95.7 (Dance Format), KIKK Country 100.3 (Texas Country Format). Gained major sponsorship for existing Internet Radio Station: Smooth Jazz KHJZ (Jazz Format).Served as Local Training Director for Houston Market. Responsibility for training and development for a sales staff of 40 Account Executives including a 10 day new hire training program proctored on a quarterly basis. Responsible for teaching courses on topics including: Houston Media Landscape, Sales Process, Cold-Calling and Objection Handling.
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Manager Of Sales Performance - Houston ChronicleHearst Jun 2010 - Nov 2011New York, Ny, UsResponsible for Sales Effectiveness for a staff of 100+ Account Executives and Sales Managers. Managed 14 reports across functions (sales, training and operations). Negotiated multiple vendor contracts with $100,000 annual budget.Optimized performance management procedures with V.P. of Human Resources and Researchers at the Sales Excellence Institute at UH to better identify product knowledge gaps, sales skill development needs and training opportunities.Improved Advertising Operations procedures and trained the sales staff on new operational processes that included heavy Business Process Outsourcing with offshore vendors.Created the Hearst Sales Fellowship program. Recruited, trained and managed 6 sales interns. In 6 months while working 24 hours each week, this team generated 51 new accounts and $207,000.Recruited, interviewed and trained 29 sales representatives for a newly created team focused on selling SEO products. Optimized the team’s compensation structure to heavily incentivize new business development while managing cash flows and minimizing internal sales-channel conflict.Trained 64 Account Executives on cold-calling skills and coordinated 14 one-hour cold-calling sales blitzes resulting in 39 new accounts and $135,000 in revenue in the first month.Created Double Down sales contest for July 2011. Program generated $359,000 in incremental revenue.Served as Manager for Houston 175 special section celebrating Houston’s 175th birthday. Coordinated the section with overall responsibility for deadlines, revenue, profitability, advertising layout, editorial coordination and printing. The section generated $152,900 in revenue surpassing all previous special sections in 2011.Managed 2011 Advertiser Trip Incentive Contest that generated $1.62 million from 63 advertisers in incremental Q4 commitments.Served as speaker for 25+ advertiser symposiums. Topics: Search Engines, Social Media and Mobile Advertising. Average attendance: 30-68 prospects. -
Digital Sales Specialist - Houston ChronicleHearst Jan 2008 - Jun 2010New York, Ny, UsReceived 2009 Publisher’s Club Award for outstanding sales performance. Managed approximately $2.1 million in annual online advertising revenue, exceeding 28 of 30 monthly sales goals.Implemented successful banner advertising campaigns on Chron.com and Yahoo! for clients such as: IKEA, Tiffany & Co., Academy Sports and Outdoors, Kelsey-Seybold Clinic and Nordstrom.Earned Google Certification and developed search engine marketing campaigns for 50+ accounts including: Academy Sports & Outdoors, Billiard Factory, the Houston Astros and Keller Williams.Managed growth and development of a national customer email database for Half Price Books from 180,000 to 350,000 addresses and oversaw the deployment of both regional and national email marketing campaigns.Served as mentor for a team of University of Missouri journalism students competing in the annual Hearst / Reynolds Journalism Institute / Adobe Systems Inc. national competition. The team won first place for their Flash Catalyst photo gallery designs and monetization plan.
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Senior Account ManagerHouston Community Newspapers And Media Group Nov 2006 - Jan 2008Conroe, Texas, UsTop sales producer at HCN, managing approximately $1.9 million in annual revenue and exceeding monthly sales goals with an average year-over-year increase of 27 percent.New business accounts sold: Cricket Wireless ($220,000), Michael’s Arts and Crafts ($150,000), Neiman Marcus, Radio Shack, Marshalls Home Goods, Staples and Boot Town.Increased revenue from existing accounts such as: Target, Dell, Kohl’s, JC Penney, Sears, Best Buy, Stage Stores and Office Depot. -
Account Executive For Mix 96.5Iheartradio Apr 2006 - Nov 2006New York, UsTop seller of new business accounts in August 2006 from among more than 80 Clear Channel Houston radio Account Executives.Sold first Mix 96.5 Sammy’s Singles venue sponsorship.Generated $20,000 in new business from the Texas Renaissance Festival.Obtained an annual contract from Gulf Coast Auto exceeding $100,000.
Michael Pettiette Skills
Online Advertising
Digital Marketing
Digital Media
Email Marketing
Advertising
Social Media Marketing
Advertising Sales
Integrated Marketing
Marketing
Sem
Social Media
Sales Management
Online Marketing
Behavioral Targeting
Seo
Sales Presentations
Sales
Marketing Strategy
Public Speaking
Salesforce.com
Leadership
Media Planning
Management
Selling
Digital Strategy
Social Networking
Strategic Planning
Mobile Advertising
Cold Calling
Sales Process
Media Buying
Sales Operations
Newspaper
Powerpoint
Microsoft Excel
Marketing Communications
Account Management
Mobile Marketing
Sponsorship
New Business Development
Lead Generation
Entrepreneurship
Direct Marketing
New Media
Radio
Employee Training
Newspapers
Servant Leadership
Business Strategy
Competitive Analysis
Michael Pettiette Education Details
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University Of Southern CaliforniaOrganizational Change And Leadership -
Tulane University - A.B. Freeman School Of BusinessMaster Of Global Management (Mgm)
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Tulane University - A.B. Freeman School Of BusinessMaster Of Business Administration (Mba)
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University Of HoustonCum Laude
Frequently Asked Questions about Michael Pettiette
What company does Michael Pettiette work for?
Michael Pettiette works for University Of Houston System
What is Michael Pettiette's role at the current company?
Michael Pettiette's current role is Senior Lecturer.
What is Michael Pettiette's email address?
Michael Pettiette's email address is mp****@****ane.edu
What is Michael Pettiette's direct phone number?
Michael Pettiette's direct phone number is +121264*****
What schools did Michael Pettiette attend?
Michael Pettiette attended University Of Southern California, Tulane University - A.b. Freeman School Of Business, Tulane University - A.b. Freeman School Of Business, University Of Houston.
What are some of Michael Pettiette's interests?
Michael Pettiette has interest in Education.
What skills is Michael Pettiette known for?
Michael Pettiette has skills like Online Advertising, Digital Marketing, Digital Media, Email Marketing, Advertising, Social Media Marketing, Advertising Sales, Integrated Marketing, Marketing, Sem, Social Media, Sales Management.
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