Melina Pflueger

Melina Pflueger Email and Phone Number

eCom, Digital Marketing & Omnichannel | Key Account Manager Pure Player @Liebherr Home Appliances @ OBI First Media Group
Melina Pflueger's Location
Ulm, Baden-Württemberg, Germany, Germany
About Melina Pflueger

Welcome to my profile!I'm a curious & passionate Digital Marketer who is currently focusing on mobile Apps. Throughout my career I've had the chance to take on leading positions in website relaunches, e-commerce projects and building digital products for B2B and B2C, not to mention countless marketing campaigns for robotic lawnmowers, chainsaws or gardening services. I breathe digital and love the fact that we are finally able to truly put users in the center of all activities. On my LinkedIn page you'll find different content such as shoutouts for brands I am a fan of, critical thoughts about our way of working or just general reflections on marketing and tech topics. I'm German but the majority of content will be held in English. Would love to connect with you if I can be an asset for your network rather than trying to sell something ;)

Melina Pflueger's Current Company Details
OBI First Media Group

Obi First Media Group

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eCom, Digital Marketing & Omnichannel | Key Account Manager Pure Player @Liebherr Home Appliances
Melina Pflueger Work Experience Details
  • Obi First Media Group
    Senior Product Owner Retail Media Marketing Solutions
    Obi First Media Group Oct 2023 - Present
    Köln, Nordrhein-Westfalen, Deutschland
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  • Liebherr Hausgeräte
    Key Account Manager Pure Player
    Liebherr Hausgeräte Jul 2021 - Oct 2023
    Ulm, Baden-Württemberg, Deutschland
    Growing Liebherr appliances in the digital shelfs of (multinational) Pure Players and marketplaces. Full responsibility for Sales, Retail Media and Customer Relationship. Business Development for potential new opportunities in the market. Change-Maker & Creative Leader.
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  • Gardena Gmbh
    Global Project Manager Mygarden
    Gardena Gmbh Aug 2019 - Jul 2021
    Ulm, Baden-Württemberg, Deutschland
    Creating the #1 gardening platform online with a web-based gardenplanner and a mobile App. We're experimenting with digital opportunities and channels to provide passionate gardeners worldwide with the content and guidance they need to realise their gardening plans. Building fast, learning even faster.
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  • Husqvarna Ab
    Global Digital Project Manager
    Husqvarna Ab Aug 2017 - Aug 2019
    Stockholm, Schweden
    Leading Online Marketing projects and campaigns within a designated target audience.Managing Digital Marketing projects to further grow the brand online and foster a positive brand perception.Aligning E-Commerce and Marketing needs to deliver an exceptional Customer Experience.Driving change within the organisation.
  • Husqvarna Deutschland Gmbh
    Junior Marketing Manager
    Husqvarna Deutschland Gmbh Oct 2013 - Jul 2017
    Ulm Und Umgebung, Deutschland
    Experienced the whole variety of marketing starting with print projects and events, shaping B2B and B2C communication and eventually focussing on the digital landscape with a successful website relaunch of www.husqvarna.com/de in 2016, e-mail marketing activities and training & supporting dealers with their online-marketing journey.

Melina Pflueger Skills

Online Marketing Digitales Marketing Newsletter E Mail Marketing Seo Kreatives Schreiben Content Marketing Vertrieb Projektmanagement Marketing Soziale Medien Marketing Management Customer Experience Google Analytics Motivated Passionate Sitecore Englisch Digitale Transformation B2c Teamgeist E Commerce Spanisch Business To Business Web Analytics Searchmetrics

Melina Pflueger Education Details

Frequently Asked Questions about Melina Pflueger

What company does Melina Pflueger work for?

Melina Pflueger works for Obi First Media Group

What is Melina Pflueger's role at the current company?

Melina Pflueger's current role is eCom, Digital Marketing & Omnichannel | Key Account Manager Pure Player @Liebherr Home Appliances.

What schools did Melina Pflueger attend?

Melina Pflueger attended Steinbeis School Of Management And Innovation, Kaospilots, Sda Bocconi, Corporate State University Ravensburg.

What skills is Melina Pflueger known for?

Melina Pflueger has skills like Online Marketing, Digitales Marketing, Newsletter, E Mail Marketing, Seo, Kreatives Schreiben, Content Marketing, Vertrieb, Projektmanagement, Marketing, Soziale Medien, Marketing Management.

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