Michael Paterson is a Principal Industrial Designer at Amazon at Amazon. They possess expertise in industrial design, design thinking, concept development, design strategy, product design and 21 more skills. Colleagues describe them as "I met Michael at Philips Design Hong Kong after I just had started. Having never worked directly on a project, I was fortunate to be in the same open office space. Michael is a fantastic Designer who has the ability to self motivate him over and over again. The designs and projects Michael delivered occurred to me as being never repetitive and always had a solid foundation of sense and design values. He is an easy to approach character and always a great source of help and inspiration. If not with insights and feedback.. for sure with great humour! This results in having with Michael a key person for motivation in teams as well as in creative communities... I would welcome Michael anytime as colleague again and can only highly recommend him for any future opportunities..", "Michael worked under my leadership at Teague’s Aviation Studio in Everett, Washington. I was the Creative Director for a large and complex interior design program with multiple design initiatives running in parallel. Michael was the creative lead for one of the project’s four key initiatives. This was a hugely complex assignment that demanded a combination of in-depth research, out of the box thinking, systems thinking, prototyping and an ability to distill the project down into succinct and compelling presentations for key Boeing stakeholders. Michael demonstrated an impressive above-par ability to tackle this complex design problem through a robust creative process and methodology. He identified opportunities to improve human interaction, manufacturer efficiencies and airline customization, then packaged this into a unified design concept that was readily accepted by Boeing management. I was also fortunate enough to witness Michael drive vision projects that explored exciting concepts pertaining to the future of flight. Michael is a rare creative with a strong blend of ‘thinking’ and ‘doing’ mindsets. He has the ability to rethink design challenges and creatively direct them to new value spaces, while also comfortable ironing out the ‘nuts and bolts’ of a given project. He is literally a larger than life character with a pure passion for creative culture and a keen awareness of it’s impact on global socio-economic climates. I have no hesitation in recommending him.", and "I worked very closely with Michael for 6 months on an experience-based visionary project with Teague. As Design Lead of a multi-disciplinary team he lead the vision without dictatorship, pushed old boundaries within our teams and our client, and created a culture of openness and experimentation. He has an incredible ability to relate with people, easing tensions usually covered up with passive aggressive banter. Michael is incredibly down to earth and very hard working. He takes great pride in what he creates and in the team members he leads and supports."