25+ years experience in developing and executing integrated marketing strategies across various channels and regions to drive profitable growth – in the last 10+ years in the field of artificial intelligence, natural language processing and B2B-Software. Passionate about storytelling, innovation & sustainability. Solid financial background and analytical skills. Fluent in English, German & French.Specialties: Corporate Communications (corporate identity, brand positioning, internal and external communication), Content Strategy (content planning for different buyer stages, authoring of thought leadership content), Demand Generation (digital campaigns, social media, SEO, conferences), Product Strategy (building relationships with industry analysts and integrating market trends into the product vision), Marketing Automation (leveraging automation for lead management, lead scoring and CRM-activities)I write novels in French in my spare time. My novel "Collision" was awarded the Amazon Storyteller book price in 2020. I also published an illustrated book presenting Vienna to children. See more at www.mpgarnier.com
Listed skills include Corporate Identity, Strategic Planning, Internal Communications, Event Management, and 12 others.