Marie-Pierre Garnier Email & Phone Number

Vienna

- Corporate Communications Creation and implementation of corporate identity Brand building Coordination of PR agencies in US and Europe Concept and management of corporate Website- Content Strategy Content planning for different buyer stages, incl. white papers, case studies, infographics and videos Authoring thought leadership content like webinars, bylines, articles and blog posts- Demand Generation Planning, implementation and monitoring of digital campaigns (like Google Ads, LinkedIn Ads) Coordination of social media, SEO, content syndication and events- Product strategy Building relationships with industry analysts and integrating market trends into the product vision- Reporting & Management Measuring ROI of marketing activities through different KPIs Managing of a pool of external freelancers & agencies

- Publication of 4 novels in French – Awarded Amazon Book Price in 2020 for my novel “Collision”- Publication of one child book (in French, German and bilingual version)- Owner of the complete value chain from authoring, layouting, publishing to marketing and selling, incl. participation in book fairs

Vienna, Austria

• Planning and coordination of the communication strategy incl. copywriting of press releases and scientific newsletters in German and English; Contact with journalists• New positioning of the institute, development of key-messages for the different stakeholders, creation of targeted communication materials• Planning and coordination of an international symposium in Vienna (2010 und 2011) as well as various workshops abroad incl. coordination of the scientific programm and promotion of the events through social media• Development and execution of a concept for industry cooperation incl. acquisition campaign, customer presentations and key account management• Planning of CRM-activities incl. tactful liaison with international, high-ranking professors and representatives of multinational companies and development of the scientific member base• Representation of the institute at conferences (presentations, booth management at exhibitions)• Planning of dissemination for European research projects, representation of the institute at consortium meetings

• Chief-Editor for the online community portal and company newsletters

Vienna, Austria

Communication consultancy for various companies:• Post Immobilien: coordination of PR activities, company-wide standardization of corporate design, introduction of new brand positioning for a subsidiary company incl. planning of national advertising campaign, conception of all communication materials incl. annual reports, company brochures, homepage, customer magazine, organization of corporate events and fairs)• Fabian Design: strategic planning for various companies, in particular: conception and coordination of annual reports and new positionings incl. homepages, company brochures and other communication materials• Wolfplastics: introduction of a new corporate design (logo, homepage, brochures), roll-out company-wide, conception and coordination of customer surveys• Consultancy for several restaurant businesses in Austria and Belgium

Vienna, Austria

• Marketing & Communications Manager (incl. public relations, market research, new product development, conception and implementation of marketing campaigns, regular presentations for the European franchisee community)• Controlling & Reporting • Network Planning in Vienna

Msc, Management, Finance

Cems, Community Of European Management Schools

Baccalauréat C, Physics & Mathematics

Education record