Led an international team of product managers, engineers, and designers to create a next-gen B2B2C marketplace, empowering content creators to launch their fashion businesses through live and social selling. From applying the latest product discovery techniques to getting hands-on with integrating Mixpanel to track user behavior, I was the bridge that connected our overseas development team with the local market, driving our business and product goals. I managed the Go-To-Market strategy, optimized the customer success pipeline using Hubspot, and took on UI/UX design responsibilities with Figma. I spearheaded the design and execution of rigorous experiments to validate user engagement hypotheses, driving data-driven insights that informed strategic decisions and optimized user experience. Recently, I leveraged AI and ML to craft innovative and defensible product strategies, enhancing value for shop owners and their customers. My experience spans product development, product management, market analysis, and user experience design in both B2B and B2C contexts.

At Innovape Concepts, we design and manufacture interactive vape pen power supplies for plant-based extracts. Combining the latest in auto-draw technology with our proprietary optical light-up system, we create customizable vaping products that offer consumers innovative ways to consume cannabis. I developed the "Litsaber," a fully automated and interactive light-up vape pen that mimics a popular fantasy weapon, using our proprietary technology.In this role, I transformed the Litsaber from concept to production-ready prototype, managing multiple iterations and overcoming technical challenges. I led project management efforts, coordinating with engineers and third-party contractors, and ensuring clear communication to keep the project on track. I prepared all technical 3D files and documentation for mass production, including assembly instructions and the master bill of materials.Additionally, I crafted the go-to-market strategy, designed and built the company and product website, and developed a web3 application to turn the Litsaber into a collectible NFT, verified via blockchain. I also created investor pitch deck materials and developed comprehensive sales and marketing collatera