Michael H. Email and Phone Number
I have a very particular set of skills. Skills acquired over a long career. Skills that make me a huge asset to any organization... at
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CxO Security Forum
Michael H.'s Location
New York, New York, United States, United States
Michael H.'s Contact Details
Michael H. work email
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Michael H. personal email
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Michael H. phone numbers
About Michael H.
I love to bring together *community* via interactive and engaging strategic marketing. I've done this successfully in Cybersecurity, B2B Marketing, Data/Analytics, AI, etc. I've been a ‘Chief Strategy Officer’ multiple times (working definition): Bring together Go-To-Market activities (Marketing, Sales) and strategic direction (global positioning, message, execution) in a sophisticated way that appeals to intelligent B2B executives. Lived and worked (+recruited, hired, and managed teams) across three continents, with a ”growth-hacking” (READ: “scrappy when needed”) approach to demand generation, communications, press and analyst relations that has driven solid pipeline, measurable results and actionable advances to product, brand, position, and messaging strategy. Spokesperson, speaker, and author communicating thought leadership and advancing content for innovative market solutions. - Authored 50+ articles in major pubs like Forbes, MarTech Advisor, InfoWorld, ITProPortal, etc. - Specialized work Demand Gen (lifeblood = leads for most B2B SaaS Orgs!) - Implemented CRM, marketing automation, ABM, digital campaigns with > 30% conversion rates- Recruited, built & managed Lead Development (LDR) Teams: driven over $100M pipelinePerformance Marketing | Marketing Automation | HubSpot | Enterprise Software Sales Management SEO | Digital | Marketing Analytics | FinTech | MarTech | AdTech"Full stack" marketing executive who can go toe-to-toe with the CTO or CPO at the best SaaS solutions, armed to the teeth with data and analytics to put clients first.More here: https://muckrack.com/michael-hiskey/articles. I’m a fan of streamlining branding, focused messaging, and improving positioning – often morphing my job to “Chief Product Evangelist” and “Storyteller of Client Success.” Always focused on the needs of clients, I have led teams in sales, customer success, and even product development. TL;DR – learned everything I could from ~10 years at IBM, and applied that to start-up life including data/analytics and FinTech/security. Grew my team in Brasil from 0 to 73 people in 2.5 years.
Michael H.'s Current Company Details
Cxo Security Forum
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I have a very particular set of skills. Skills acquired over a long career. Skills that make me a huge asset to any organization...
Michael H. Work Experience Details
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Chief Strategy Officer (Cso)Cxo Security Forum Jun 2024 - PresentThe CxO Security Forum Community exists to rebalance the executive event dynamic, shifting control from Solution Providers to practitioners. Cybersecurity and Fraud Mitigation executives own and drive the conversation and interaction. *Fo·rum* /ˈfôrəm/ (n).a place, meeting, or medium where ideas and views on a particular issue can be exchanged. > PremiseThe current way in which enterprise solutions (especially cybersecurity) are marketed/sold and the way in which they are evaluated/bought is materially broken. > A New Way ForwardBring together a community of executives across fraud mitigation, risk management and cyber for networking, mentorship and education. Fit Solution Providers in regional gatherings, highly engaging and tightly moderated discussions where everyone is both a teacher and a student. Watch This Space! Look for new concept gatherings that bring together our burgeoning community in interesting ways: - Executive Briefings- Regional Forums- Cyber Executive Dinners @ Industry Conferences
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Chief Strategy OfficerData Connect Marketing May 2014 - PresentThis is my own contract consulting outfit where I do what I do best: Go-To-Market Growth Strategy. That’s usually a blend of Marketing, Business Development, and Operational leadership with real roll-up-my-sleeves hands-on work. I help the leadership team think through ICP, personas, pricing, positioning, product-market fit, sales process, and presentations to drive real value for the business. Most often specialized in B2B Enterprise SaaS scaling from $2-10M, but I have run product segments within IBM as large as $250-300M. -
Strategic AdvisorCybersecurity Gatebreakers Foundation Jun 2022 - PresentGreater Philadelphia, Pa, UsI volunteer my time to help CGF because I became passionate about its mission while working with cybersecurity executives, solution providers and government agencies. CyberSec is an adversarial business–just like the military and law enforcement–counterparties are bad actors. That means the “good guys” need as many smart minds as possible tackling challenges. To do so, leaders need to know just how important (and easy) it is to hire, train, and mentor the next generation of cybersecurity professionals… and bring them from diverse backgrounds to fight the next generation of cyber warfare. -
Strategic AdvisorConatix Mar 2024 - PresentPotomac Falls, Virginia, UsConatix is a startup focused on building AI-powered enterprise solutions for cybersecurity. The company has partnered with the University of Luxembourg to commercialize their groundbreaking Cysana™️ software which protects against malware and ransomware before they have a chance to impact business. Conatix has won numerous innovation awards, including being named one of the most innovative cybersecurity startups by the UK government’s cybersecurity directorate for two years in a row and is listed in the global CyberTech 100 list of the most innovative cybersecurity startups in the world for banking. -
Strategic AdvisorEngagez Jun 2022 - PresentSan Francisco Bay Area, Ca, UsAs CSO, I work on a blend of marketing, business development and operational projects. I have been deep into evolving the strategy around defining the “Digital Engagement Platform.” Working with analysts, clients, prospects and investors daily, we have taken 1000s of lessons from a long history with virtual events to create the experiential engagement platform that will power the “future of work” with persistent digital campus environments. Working closely with the CEO and founders, I do my daily best to: ▪ Explain the business’ key value proposition to investors and constituencies ▪ Strengthen brand, communications, and demand generation efforts ▪ Support business development efforts with global clients and partners▪ Build a world-class enterprise marketing organizationThe digital campus is the always on virtual HQ that is the online home to events, webinars, e-learning, partner management, employee engagement, virtual offices, and more. It’s about building immersive experiences (2D, 3D, Metaverse, etc.) for the current hybrid work reality. -
FounderThe Digital Engagement Summit Sep 2022 - PresentDigital Engagement Summit, a first-of-its-kind online event for Business-to-Business (B2B) marketing executives, has been bringing together hundreds of the best and brightest leaders since September 2022. The Digital Engagement Summit brings together the visionaries who will lead the way forward. They share experiences, ideas, and techniques: delving into how post-covid business events are forever changed… and how the best organizations are re-inventing themselves to optimize for audience engagement. -
Chief Strategy Officer (Cso)Ciso Executive Network Sep 2023 - Jun 2024Baltimore, Maryland, UsMichael joined the team to further build community around the most senior cybersecurity executives across the US. CISO ExecNet offers a way to showcase solutions from top providers, and enables CISO members to share best practices in an engaging and supportive environment. -
Chief Strategy OfficerData Connectors Feb 2020 - May 2022Chesterfield, Missouri, UsJoined a company whose sole source of revenue was putting on large, in-person gatherings roughly six weeks before local governments made that particular activity illegal, THEN:▪ Led an expansion that resulted in the best years (revenue, profit, purpose) in the company’s history▪ Built an amazing network of 100s CISOs, CIOs as well as deep relationships with cybersecurity executives from the Secret Service, FBI, etc. ▪ Employed the magic of marketing to upgrade “vendor-con” history to a community-focused mission that brought real executive interaction▪ Recruited, realigned and motivated an all-woman sales team while tripling investment levels and delighting new logo and existing clients with real value-add ▪ Scaled a team from scratch that did the work of three times as many staffers and turned out content, demand gen, conversion, awareness, and community in under 6 months ...all during THE existential crisis that was COVID, by changing it from a “selling sponsorships” business into a “provide access to a community of decision-makers” proposition. ["Chief Strategy Officer" was a title invention to cover broad skills of serving as a CMO, CRO and Operations Exec in one go.] -
Chief Marketing OfficerAvanan Mar 2019 - Feb 2020New York, Ny, UsI helped to create the “cloud email security supplements” segment of the cloud security market by deeply understanding WHY customers needed to better secure Microsoft Office 365. ▪ Re-positioned the business to capitalize on a big market opportunity▪ Tirelessly wrangled analysts to build a new market segment ▪ Explosively built up Gartner Peer Insights reviews from zero to #1 in ~3 months▪ Accelerated demand, lead, pipeline through SEO/M, digital ads and hard work▪ Invigorated a 1M+ B2B Enterprise SaaS email marketing database to drive resultsJoined at Series B, when the company had a vague “cloud security” position and fuzzy value proposition. Put the company on track to its eventual acquisition by Check Point Software. -
Chief Marketing OfficerSemarchy Jan 2017 - Mar 2019Phoenix, Arizona, UsI was instrumental in getting Semarchy on the Gartner Magic Quadrant and Forrester Wave for MDM Solutions, where it is a current leader. To accomplish this, I worked very closely with a brilliant CEO / Founder/Technologist/Musician (who is now a good friend) to re-position Semarchy as the “Intelligent Data Hub”, and better align the company position, product, and brand to the needs of the changing market for Data Governance and Master Data Management (MDM).▪ Company spokesperson leading GDPR efforts and our strategic value there ▪ Re-christened core product as xDM and presented at major WW industry conferences▪ Built, ran, and managed a global Client Advisory Board that drove product innovation▪ Developed a talented, globally diverse marketing team and promoted them regularly▪ Modernized sales & marketing structure, bringing process/rigor around CRM, pipeline, marketing automation, media relations, client success, career development, and demand generation. …as the company's first CMO - all while trying my best as a first-time dad and melding the culture of a French technology firm with a smart yet funky Silicon Valley vibe. -
Vice President Of MarketingSocure Jun 2015 - Jan 2017Incline Village, Nevada, UsI was the founding VP of Marketing, when the company was Series A, pre-revenue and helped it grow from (just me) to a meaningful marketing team and ~$7M revenue. Worked with the founders who had a crazy/brilliant idea about the intersection of social media, facial recognition and AI for Digital Identity Verification and Fraud Detection. I helped to develop a real product-market fit and substantiate the segment with press, analysts and the larger FinTech ecosystem. ▪ Initiated marketing automation/CRM (HubSpot) + built 25K contact email marketing db▪ Captured ~25 press mentions, articles in big trade pubs and mainstream media ▪ Translated a heavy tech message into a consumable brand and demand gen campaign▪ Developed the personas, ICP, positioning and messaging for initial GTM ▪ Built channel and event marketing (Money 20/20, Payments, LendIt, Transact) success… working to integrate a completely new concept into a crowded FinTech and KYC/consumer identity security market with big players, mostly focused on $100K+ ARR deals to large, tier-1 banks and financial institutions. -
Vice President MarketingTrifacta Jan 2015 - Jun 2015San Francisco, Ca, UsI did this as a full-time contract position when they needed a fast VP Marketing replacement. Parachuted in to lead and grow an existing marketing team, shortly after the original founders brought in a professional CEO. It was a great opportunity to work at the *very* center of the Silicon Valley network with brainy academics and tier-1 VCs. ▪ Presented meaningful progress for board meetings and decision checkpoints▪ Oversaw a website rebranding, augmented digital demand gen and event strategy▪ Matured AR, PR, messaging, demand gen from “start-up” to “enterprise” grade▪ Overachieved lead generation targets: 140% attainment, $10M pipeline▪ Streamlined budgets, team assignments, and planning for a fast 20% increase in ROI… all while living in NYC and traveling back & forth to SF every week! (I do not recommend this) Trifacta was a commercialization of the open source “data wrangler” project, and had $100M invested at the time. It was later acquired by Alteryx. -
Vice President, Product MarketingMicrostrategy Apr 2014 - Jan 2015Tysons Corner, Va, UsEnergetically recruited by the President and CEO directly to solve what they called a “product-rich, execution-poor” state. NASDAQ: MSTR was a former leader in the conventional Business Intelligence (BI) Space. Led marketing for the largest segment of the business, managing a team of 5 directors and 20+ marketing staffers performing strategy, awareness, demand gen, and global event execution.▪ Drove a $10M Q4 pipeline: 467 targeted accounts, 26 opportunities → 14 wins▪ Led a pricing & packaging redesign, 22 products to 6 packages, 17 price levels to 4 ▪ Crushed campaign results +25% improvement across print, digital, outdoor, events▪ Orchestrated largest European customer event alongside a major project launch… all while living in NY, commuting weekly to DC. Landed there just before a new CMO and senior executive staff was brought in. MSTR reduced staff by ~30% during this time and it turned out to be a short-term role due to a surprise relocation demand after I started. It was an outstanding learning experience that expanded my network tremendously. -
Chief Marketing Officer & Svp, Business DevelopmentKognitio Apr 2011 - Apr 2014Recruited out of IBM to reinvigorate a long-in-the-tooth innovative start-up. Led effort to reposition the company’s flagship product as “the in-memory analytical platform for big data,” which included a top-to-bottom reimagination of product line, strategy, sales and business development.▪ Conducted “brand streamlining,” re-messaging: improved visibility 300% (PR, AR, digital)▪ Built/trained LDR team & program: 100+ leads/month, $50M pipeline▪ Improved opportunity throughput by 400%: shortened cycle times by 50% ($500k ACV)▪ Redesigned website, created digital demand gen with $2M PPC driving $12M revenue▪ Drove results: 50+ meetings with analysts and press led to “visionary” Gartner placementBased in the UK, Kognitio was sold in pieces and sadly, no longer operates. This was where I honed what became my core set of skills from what I learned at IBM into an (eventually) repeatable process I have brought to numerous organizations.
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Program Director, Data Warehouse SolutionsIbm Jan 2010 - Apr 2011Armonk, New York, Ny, UsManaged the Data Warehouse Solutions Evangelism team. This was a super senior "tiger team" of resources that helped IBM to operate as an integrated whole to bring Business Analytics Solutions to clients around the world. This role blended my background in strategy, marketing, and software development to run an important team that operated as a global center of excellence to support IBM business intelligence solutions including DB2, InfoSphere, Netezza, Informix, Cognos, SPSS, XPS, and Red Brick. -
Senior Manager, Information Management Software Support & Development, Latin AmericaIbm Feb 2008 - Mar 2010Armonk, New York, Ny, UsI arrived in Brazil knowing 2 people in that country, spoke no Portuguese, and inherited no team members. In 2.5 years, I recruited 73 people (including my replacement), learned to speak Portuguese (on a 6th-grade level I suppose), and found my fiance. It was a productive time! I was the Senior Manager for IM Support and Development in Latin America. In this role, I oversaw a group within the Manufacturing and Development arm of IBM. That team touched many aspects of the IBM Information Management (database) Software portfolio, from Advanced Client Support (Level 2) for Cognos, DB2, and Informix Dynamic Server to Software Engineering on our SmartAnalytics and InfoSphere Products. The "lab" grew 500% while I was there, and I was honored to give dozens of great engineers and later senior professionals their start at IBM. Many of them, whom I am still in touch with today, went on to exciting roles with Google, Microsoft, Oracle, Accenture, AWS, etc. I earned distinction as an ally for the local sales teams and was an instrumental executive sponsor in some of the largest software deals in Latin America during that time.
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Product And Programs Marketing ManagerIbm 2001 - Jan 2008Armonk, New York, Ny, UsJoined IBM as a result of their acquisition of Informix Software. Served in numerous Americans and Worldwide Marketing, strategy, and communications roles. IT Infrastructure Solutions is the blend of services, hardware, and software to solve clients' biggest business challenges (2 years) Worldwide Program Manager, DB2 Information Management Software - managed all marketing programs to a 50,000+ client base. Program management and creation, measurements, analysis. Created Road Shows, Event coordination, Direct Mail, Advertising, and Electronic Campaigns (2 years) Americas Software Marketing - Geography-focused marketing program management for North America Sales & Distribution Organization (2 years)
Michael H. Skills
Business Intelligence
Strategy
Strategic Partnerships
Analytics
Enterprise Software
Business Development
Cloud Computing
Lead Generation
Start Ups
Saas
Demand Generation
Product Management
Data Warehousing
Business Alliances
Management
Product Marketing
Go To Market Strategy
Sales Enablement
Marketing Strategy
Business Strategy
Big Data
Program Management
Leadership
Business Analysis
Marketing
Competitive Analysis
Databases
Marketing Management
Business Analytics
Sales
Global Business Development
Cross Functional Team Leadership
Sales Management
Software Industry
Partner Management
Integrated Marketing
Marketing Communications
Team Building
Software Sales
Business Intelligence
Alliances
Paas
Hubspot
Customer Relationship Management
Marketing Automation
Cloud Security
Email Security
Information Security
Enterprise Risk Management
Outbound Marketing
Michael H. Education Details
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Columbia Business SchoolManagement/Finance -
University At AlbanyGeneral
Frequently Asked Questions about Michael H.
What company does Michael H. work for?
Michael H. works for Cxo Security Forum
What is Michael H.'s role at the current company?
Michael H.'s current role is I have a very particular set of skills. Skills acquired over a long career. Skills that make me a huge asset to any organization....
What is Michael H.'s email address?
Michael H.'s email address is mh****@****bia.edu
What is Michael H.'s direct phone number?
Michael H.'s direct phone number is +191737*****
What schools did Michael H. attend?
Michael H. attended Columbia Business School, University At Albany.
What skills is Michael H. known for?
Michael H. has skills like Business Intelligence, Strategy, Strategic Partnerships, Analytics, Enterprise Software, Business Development, Cloud Computing, Lead Generation, Start Ups, Saas, Demand Generation, Product Management.
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