Tourism KwaZulu-Natal, KwaZulu-Natal Tourism Authority & Destination marketing for the KZN Province.

Company -• Know company strategy and be aware of specific role of the brands in delivering company objectives• Be able to describe strategic role• Recommend portfolio priorities and realignments• Prioritize brand activities accordinglyFinancial -• Understand and interpret brand performance• Track monthly brand performance• Keep track of brand expenditure against budget• Manage selection of suppliers, payments and correct receipting according to company policy• Make accurate allocations• Record and report on brand costs and expenditureCustomer and Marketing Understanding -• Clearly identify the target market for brands• Link to channel strategy• Evaluate media plans• Identify best target activities• Know and track price relativity• Be aware of competitor activities and performance• Be aware of new competitor threats and alert the business• Proactively recommend activities to improve performance against competitors• Write clear brief for market research agencies based on business need and potential hypothesis• Interpret basic market research reports and correctly recommend future action• Know the key dimensions of brand health• Proactively recommend activities that will strengthen brand equityBrand and Project Management –EBITDA analysis• Market Share – trends long term and short term analysis• Identify key issues and recommend potential corrective action• Drive development of brand pyramid• Interpret brand pyramid in terms of activities• Evaluate proposals in terms of fit with the brand pyramid• Draft a clear business case based on sound arguments and clear rationale• Select right ideas and activities• Brief creative work – BTL and ATL communication, Ad hoc activities, packaging design• Evaluate creative concepts against the brief and budget

•National Road shows (Cape Town, Durban, Johannesburg, Port Elizabeth, Nelspruit and International Road Shows•Product Offering (showcase)•Official and ancillary events (Functions, Conferences, entertainments)•Sponsor Workshop/presentation (Presentations on Hospitality aspects•Customer Service at the Stadiums •Interviews: Assisting General Manager with interview•Manage the Marketing Assistants and the Stadium assistant teams •To perform any other reasonable duties as instructed by Directors•Assist in developing & implementing marketing strategies •Implement campaigns conjunction with the CRM system•Marketing activities including: -•Research and reporting •Advertising & Brand Management •Corporate Standards and ID Grand Identify and guidelines•Assisting with all sales activities•Creative: Conceptualization, design and approvals•Media planning and placement•Creative: Décor, Design & Presentations •Merchandise and including all channels: print, electronic, outdoor, broadcast, promotional gifts•Website Management •Concept, design, information management

•Identify clear brand marketing communications objectives based on an understanding of BA’s central branding goals and local markets conditions •Measure performance/success against these objective •Maximise brand exposure and awareness and develop marketing campaigns that have the greatest revenue return on investments, whilst being mindful of the image of the airline•Manage marketing agencies and suppliers effectively to deliver on specific activity as agreed in the marketing communications plans, on time and within budgets •Offer insight, analysis and recommendations on which would be the most effective and efficient channels, given budget constraints, for their marketing communication (e.g.: direct mail, outdoor sites, online)•Deliver tactical revenue generating campaign as necessitated by commercial needs•Deliver brand-building campaigns as dictated by the marketing communication plan•Be the recognised authority for the cluster on all matters pertaining to brands guidelines, brands developments and communications covering Master brand and all sub-brands (First, club World, World Traveller & plus, BAH, Terrace Lounges ect)•Develop and implement activity to drive, shift and exploit e-business opportunity to meet cluster objectives •Liaise with stakeholder department to ensure feasibility of campaign logistics and mechanics and manage internal/external communication to ensure full understanding of these •Always under take post campaign analysis and work to improve future campaign and events •Share these learning across East and Southern Africa & Indian Ocean Islands •Track and evaluate campaigns, production and creative spend against applicable marketing budget lines