I lead a dynamic team of 40+ uniquely talented and fiercely passionate individuals who come together to create bold, brand-defining, and growth-driving solutions for our clients.

Skills For Life is an organization focused on promoting the importance of life skills development to encourage success. We organize workshops, events, and other initiatives to fill the gap between traditional learning and practical skills. We are determined to help kids from all walks of life realize the tools they have within themselves to pursue their dreams.Areas of focus: Life skills, workshops, community events, simulation events, youth support, mindset growth, community engagement, and Celebrity events

Providing clients with strategic consultation and operational leadership, laser-focused on unleashing and turbocharging brand growth via innovation, immersive customer experience, and captivating brand narratives.

Joined Huge Canada as VP. Client Service with the mandate to help turnaround the Canadian operations. Promoted to Managing Director of the Canadian office in January of 2022, leading a team of 70 diverse professionals. • P&L owner - delivered 15% growth and 24% margin during the economic uncertainty of 2022. • Restructured and optimized the client partnership team by defining proper capabilities and expectations for each level of the craft.• Engineered and launched a successful CRM offering in the Canadian office to service the Audi business - the agency’s first end-to-end CRM offering. Grew CRM business by 300% in 3 years.• Crafted a comprehensive 5-year vision for Audi customer engagement, streamlining siloed customer communication into a cohesive, coordinated voice. Increased engagement and retention rates YOY to levels never seen by the brand and contributed to Audi’s rise to #1 from #3 luxury import brand in Canada. • Orchestrated the rebranding and launch of Cooperators, leading brand strategy, positioning, employee/advisor engagement, GTM strategy, and launch campaign. Executed the new brand across numerous product marketing campaigns, surpassing expectations across all metrics.

- Freelance strategy and account management- Consulting on digital and brand transformation

Integral member of the Executive team responsible for leading the digital transformation of the agency. - Restructured digital processes to foster stronger collaboration within cross-functional teams.- Introduced a new process for training and activating team members in insight mining and trend spotting.- Led new business pitches with an 85% success rate.- Developed a content strategy for CIBC, providing implementation training for internal stakeholders.- Spearheaded the strategy, brand development, and launch of Pfizer Originals, the first off-patent master brand and campaign for the company.- Led the development of numerous brand and product marketing campaigns for Nissan, CIBC, and Petro-Canada, including GTM plans, performance analytics, and optimization.Key New Business Wins • Pfizer, GoDaddy, Capital Group, SportChek

Transferred to New York from Toronto with the responsibility of building and leading the global Visa digital business for two years. Later transitioned to lead the Dubai Tourism account, tasked with redefining their entire global digital ecosystem. - Successfully secured global digital AOR for Visa from project work within the first 12 months. - Acted as the senior client contact and lead digital strategist during this tenure.- Grew team size from 3 to 29 and doubled account revenue by year 2. - Maintained a remarkable 99% retention rate of the account team during this period. - Spearheaded Visa’s first truly global digital/social campaign – the 2012 Olympic campaign. - Led the strategy and development of the Visa Everywhere brand campaign multiple countries. - Successfully launched numerous digital campaigns for all lines of business, including sponsorships (FIFA, NFL, Olympics), and card marketing targeting affluent, mass consumer, and unbanked segments.

Over the course of 5+ years, led multiple national and global digital accounts, was elected to the core leadership team, led new business wins, co-led the revamp of internal processes, and played a key role in establishing Proximity offices in Chicago and Minneapolis.Clients: Global & North America - Gillette. US - Aleve, Alka-Seltzer, Aviva, Braun, Hormel Foods. Canada - CBC, Frito-Lay, Holmes on Homes, Molson-Coors, Ministry of Health and Long-Term Care, RBCFrito-Lay Canada - Successfully secured AOR status (from project work).- Developed multiple award-winning campaigns for Doritos, Tostitos and Lays, internationally recognized.Gillette - Global/North America- Grew team size from 4 to 35+, and more than doubled revenue- Retained 95% of the account team during this time.- Successfully launched Gillette into the social space, resulting in Gillette being recognized as the fastest growing social brand of 2010 by Interbrand.Alka-Seltzer - US- Developed one of the first-ever digital campaigns to leverage YouTube celebrities.Key New Business Wins- Gillette, CBC, Aleve, Alka-Seltzer, Molson/Coors, J&J, Aviva Insurance, Diageo

As the first ‘non-founding’ member to join the new start up, I was brought in to help develop their digital offering, providing digital leadership for existing clients and contributing to new business pitches requiring digital services.Clients: NA - Tetley, Canada - CIBC, Rogers Media, McCain Foods, GE Money, PC Financial, Canadian TireAs the first ‘non-founding’ member to join the new start up, I was brought in to help develop their digital offering, providing digital leadership for existing clients and contributing to new business pitches requiring digital services. Clients: NA - Tetley, Canada - CIBC, Rogers Media, McCain Foods, GE Money, PC Financial, Canadian Tire

Clients;- BMO Bank of Montreal- BMO Investorline- Harris Bank- Unilever

Clients;- BMO Bank of Montreal- BMO Investorline- Harris Bank