CLIX for TIX Digital Marketing for the Arts

The Arts and Culture Network is a growing, global community of professionals with a shared passion for our sector and the human and economic wellbeing we contribute.I am an associate ambassador of the community with a focus on growing our network in the United States.We have tens of thousands of colleagues in our LinkedIn group (https://www.linkedin.com/groups/2895827/)The pulse of our community is a series of free networking, masterclass, workshop, social and live performance events on ZOOM. (https://www.artsandculturenetwork.com/ourevents)Subscription is just $12 per month or $120 per year(https://www.artsandculturenetwork.com/join)Arts and Culture Networkhttps://www.artsandculturenetwork.com/

A boutique digital marketing firm offering Branding, Content Development, and Design Services for the Arts, Food/Beverage, Professional Services, Non-Profits.Integrating Websites, Social Media, and Email Marketing , I create Micro Celebrities — business and organizations that stand out from the competition and are Stars to their target audiences.See Accomplishments / Projects below for detailsSouth Orange Performing Arts Center• Increased Ticket Sales and Donations by improving the UX Design• Positioned SOPAC as a leading performance art center, visual design featured artists video and audio. Custom WordPress Admin streamlined promoting future acts.Cafe Matt & Meera — “East Meets Hoboken”• Successfully Launched a Cafe, Making It a Local Favorite in 3 Months.• Digital Marketing Director. Created the “East Meets Hoboken” campaign for an Indian/American cafe.• Designed branding, website, digital content, reached out to local influencersManhattan Theatre Club• Built an Online Audience for Broadway/Off Broadway Theatre Company. • Developed Social Media and Content strategy resulting in 30K+ fans/followers. • Streamlined Subscription and Donation processes. Designed portals and user experience.Nu Interiors — “The Urban Suburban”
• Re-Branded an Interior Designer as “Lifestyle Coach for People Moving from the City to the Suburbs”• Created and Curated Social Media: Video, Press Releases, Articles, GraphicsMetro Partners Real Estate Developers — “The Urban Oasis”• Designed Branding Campaign that Leased 96 Apartments in 9 Months• Digital Design Director - Created campaign targeting young “urban pioneers”• Designing, logos, websites, Social Media, sales collateral.Montclair Film Festival• Social Media results in sold out two performances• Promoted films about Anthony Weiner (Weiner) and Norman Lear (Another Version of You)• Emailed local media outlets, guest blogged, and posted content to social media outlets.

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As an Authorized Local Expert for Constant Contact, the email marketing platform, I conduct marketing seminars and workshops in the New York, New Jersey area for businesses and organizations interested in learning more about digital marketing.Events cover topics such as Branding, Content Creation, Email Marketing Techniques and Social Media Marketing Strategies.Speaking Engagements:• Microsoft Center in Times Square• The Manhattan Chamber of Commerce• SCORE• The Center for Non-Profit Excellence• The Arts and Business Council• The Essex County Small Business Administration • New York Public Library's Science, Industry and Business Library• Monmouth Arts• NJ Marketing Expo• The Off Broadway League• Various local Chambers of Commerce.Also, in my capacity as an ALE I also offer consulting services to Constant Contact customers

Techniques of Visual Communication, a Graduate Course at Montclair State University. The course covers the Principle of Design, Typography, and Branding, as well as hands-on, practical experience with Adobe InDesign, Photoshop and Premiere. Students get a comprehensive overview of creating marketing materials for businesses and organizations.

Taught two classes:Digital Design— Basic class in website design and developmentGraphic Design for Non-Designers — Taught basic print design skills and techniques to business communication majors.

Digital Portfolio Class — Taught class in portfolio creation, preparation and presentation.

Taught Class in Website Authoring — Overview of website development techniques and procedures

UBS • UX Designer on Investment Banking Online (IBOL)• Portal integrated information from various databases for Traders and Brokers.• Collaborated closely with client IT and Marketing Staff • Designed and implemented Information Architecture, Site Mapping, Wire Framing, Visual Design* Designed Graphic User Interface• Client liaison with UBS — facilitated communication between agency and client IT & Marketing staffsIBM• Information Architecture and Visual Design for Graphic Standards Website.• Designed web pages, interfaces, and graphics. • Collaborated with in-house staffGE• Updates to main corporate website. • Wireframing and Visual Design for web pages, interfaces, and graphics.

Creative Lead for the Sponsorship Group.  • Managed a team of designers and producers• Created co-branded web based initiatives with iVillage sponsors (e.g.: Ford, PNC Bank, GE, Clinique) • Designed and Developed landing pages, micro-sites, banner ads with sponsored content • Coordinated with programmers, marketing and sales departments.