Melvin Pineda Quijano Email & Phone Number

La Libertad, La Libertad Department, Sv

San Salvador, El Salvador

Responsible for executing paid campaign strategies across various platforms such as Meta Ads, TikTok Ads, LinkedIn Ads, and more. Lead audits, optimize campaign performance, and provide detailed reports to stakeholders. Collaborate with teams and stay updated on advertising trends for client benefit.

San Salvador, El Salvador

In this coordination, I am impulsing the employer branding strategy for Digital Solutions, the technology division of TELUS International, to build positioning as a technology employer across different regions in America and Asia, 100% focused on digital presence.- Manage daily efforts for global and regional employer branding projects and launches, working with recruitment and sourcing managers to support Digital Solution's growth and expansion- Leverage employer branding PR strategy and plan development- Work with agency partners on media relations, speaking opportunities, and other external comms efforts- Build and cultivate relationships with relevant media within the candidate's lifestyle, culture, and tech spaces- Identify important company milestones, shaping storytelling and news moments around partnerships, campaigns, cultural moments, seasonal activity- Supervise content marketing and digital marketing strategies- Work with teams across the company to assess results delivery and alignment to business objectives.

El Salvador

Overseeing internal communication strategies, managing team in charge of deploying communication actions related to Human Resources, Social Responsibility and company's internal social network. Manage relationships with company's advertising and PR agencies, leveraging annual advertising campaigns and company events. Coordinating talent acquisition strategies through Social Media channels and Digital Advertising plans.

-In charge of developing Social Media and Web-based recruitment strategies to generate candidates income through digital advertising campaigns, seeking completion targets set by the Recruitment team, based on forecasted call center positions to be fulfilled within given deadlines. -Perform monitoring and analysis of audience behaviour, patterns and response to Ads, ensuring optimal performance and results. Delivering reports and providing accurate interpretation of insights for tweaks or changes as needed. Responsible for managing and distributing budget across all channels -Manage the production and scheduling of content and communication strategies for the company's digital outlets, including Facebook, Twitter, Instagram, LinkedIn and YouTube. -Supervision of the different stages (audience targeting, optimization, insights analysis) in the implementation of digital advertising campaings, such as:a)Facebook for Business and Instagram Ads.b)Display & SEM in Google Adwords c)Pixels Tracking for remarketing in Google Adwords & Facebook for Business.-Conduct positioning and web traffic strategies through onsite SEO optimization, content marketing and periodic usability improvement of company-owned websites. Deliver traffic and web analytics reports.

Responsible for managing and engaging with the company's online communities, building brand awareness and loyalty.•Generate new ideas for social content to drive communications.•Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.•Writing engaging copy for use on relevant social media platforms.•Engaging with Fans and Followers to build relationships with the community and encourage engagement.•Weekly reporting on social media engagements within the community.•Monitoring the success of the community and of social media in terms of the overall marketing strategy.•Follow up and utilize insights gained from online conversations within the community.

-Responsible for a variety of day-to-day administrative tasks for the Communications Department, including help implement communications strategies, photo coverage of corporate events and draft communications copy for news articles and blog posts.-Production of internal communication messages as well as preparing presentations and reports

- Resolving product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.-Answering product and service questions; suggesting information about other products and services

Marketing Strategy, Certificate

MBA-level strategic marketing training oriented to making strong business decisions and set strategic direction

Specialization, Digital Marketing

An specialization oriented to: -Successfully lead the marketing actions to achieve the positioning objectives and scope of digital.

Diplomatura, Comunicación Digital Y Contenidos Multimedia

Diplomado en Estrategias de Marketing y Comunicación Digital

Diplomatura, Escritura Y Redacción, General

Diplomado en actualización ortográfica y redacción institucional

Diplomatura, Diseño Y Comunicación Visual, General

Administración De Empresas, Business Administration And Management, General