Michael Pinfold Email & Phone Number

London, England, United Kingdom

As a Senior Design Manager with over a decade of experience in branding, print design, and digital media, I lead design and creative initiatives at OKdo. My role focuses on crafting innovative, business-driven designs. Proficient in Adobe Creative Suite, I leverage the latest AI generative tools to create compelling graphics and animations.I aim to ensure our creatives achieve tangible goals, such as boosting conversions and enhancing brand recognition. I'm committed to continuous learning and sharing knowledge, always staying aligned with emerging trends. At OKdo, my work spans impactful digital solutions, blending creativity with tech-awareness. From brand development to social media assets, I've successfully elevated OKdo's online brand presence and strengthened our connection with the target audience.I have the privilege of collaborating with notable brands such as Arduino, NVIDIA, and micro:bit, further enriching my experience and broadening my design perspective.Beyond my design expertise, I bring extensive experience in exhibition stand design, merchandise design, display ad design, and packaging design. This diverse skill set has been integrated seamlessly into OKdo's overall brand strategy.

London, England, United Kingdom

As a middle-weight designer at OKdo, I was responsible for creating impactful visual solutions for various digital platforms. With a strong eye for design, attention to detail, and a deep understanding of the latest trends and technologies, I brought a unique and innovative approach to my work.During my time at OKdo, I developed brands, conceptualized websites, created social media assets, designed marketing materials, and crafted presentations that effectively communicated the OKdo brand message and drove results. My efforts were instrumental in enhancing the brand's online presence and establishing a strong connection with its target audience.Overall, my experience as a visual designer has equipped me with the skills and expertise to deliver top-notch design solutions that meet the objectives of any project.

London, England, United Kingdom

In my role, I collaborated with OSPAR to lead the creative efforts for the QSR Communication Report. I crafted engaging content tailored for OSPAR and produced translated versions for European Government bodies monitoring sea and environmental conditions in the UK and countries such as France, Sweden, Netherlands, Spain, Ireland, and Germany. My focus was on combining creativity with clear communication to convey intricate information visually.

As the Studio Lead at RS Group, my role was to oversee the creation of visual content for the RS Group international websites, managing a small team of visual specialists and inventory managers. My role was diverse, involving the creation of videos, product photography, and digital graphics to elevate our brand’s online presence.As Studio Lead, I managed multiple projects simultaneously, ensuring timely delivery without compromising on quality. I streamlined workflows and used project management tools to keep the team organised, aligned and focused. My adaptability to new tools and technologies, combined with my problem-solving skills, enabled me to lead the studio effectively and contribute to the company’s success.In video production, I worked closely with my team from brainstorming ideas to the final edits. It was great to see our collaborative efforts result in high-quality, engaging content that perfectly aligned with the RS brand's messaging. I provided creative direction and built a supportive environment where innovative ideas could flourish.When it came to product photography, I ensured our products were presented in the best possible light. I coordinated the efforts of our photographers, product specialists, and post-production editors to create high-resolution images that showcased each product’s features.I also led the creation of product led website banners, iconography, infographics, and promotional materials. This required balancing a creative approach with strategic thinking to produce visuals that were effective in driving sales and user engagement. Collaborating with the marketing and UX teams was crucial to ensure our graphics met user needs and current digital marketing trends.

During my time as a Visual Specialist at RS Group, I was at the heart of creating visual content for the RS Group global websites. My main responsibilities included producing videos, product photography, and digital graphics, all aimed at captivating our audience, increasing product conversions and elevating the RS brand presence.In the realm of video production, I was involved in every step of the process, from workshopping ideas and storyboarding to filming and editing final cuts. It was incredibly rewarding to see my concepts come to life and resonate with our audience. I used Adobe Premier Pro and Adobe After Effects to ensure each video was produced to be engaging and properly aligned with our brand's voice.When it came to product photography, my goal was to make the RS products shine. I handled the entire process, from setting up the perfect lighting and set work to capturing high-resolution images that highlighted each product’s features and key selling points.Designing digital graphics was another part of my role. I created everything from website banners and icons to infographics. This required not only a creative edge, but also a good understanding the products, and of what our audience needed and wanted. I always aimed to design visuals that were not only visually appealing but also meaningful and effective in driving customer engagement.

Bachelor Of Arts (Ba), Design And Visual Communications

Driven by a passion for visual communication and design, I pursued my academic career by obtaining a Bachelor of Arts in Graphic Design.

Higher National Diploma, Graphic Communications

My time studying for a Higher National Diploma in Graphic Communications at Birmingham University was a transformative experience that.