Senior Membership and Marketing Professional With more than 15 years supporting the K-12 education and human resources non-profit industries, I am a driven and passionate senior marketing storyteller and leader. My years of experience across multiple marketing disciplines combined with project management skills enables me to deliver successful campaigns containing high-quality messages and graphics to the right audience at the right time at the point they need to hear it.I deliver results by• developing and scoring prospects, then converting strong leads into customers,• building engagement opportunities to amplify brand awareness and lifetime value (LTV), • leveraging data, surveys, market research, and financial reports to adjust strategies, and• modifying tactics based on customer feedback/behavior, focus groups, and performance.Key Accomplishments:SHRM:• Conference registration counts and revenue increased year over year in the three years I ran this P&L.• Drove historical and record-breaking paid conference registrations and revenue for 2023 events (highest in SHRM's 75 yr. history).• Maintained and enforced seven different brands for SHRM conferences.• Increased awareness and conversion of SHRM Seminars, exceeding goal for both in-person and virtual programs in 2023.• Proposed and led the rebranding effort for SHRM seminars in second half of 2023.• Increasing prospect conversion to increase member and customer base.• Exceeded membership goal by 10% for a new audience segment through increased recruitment and drove higher retention and engagement numbers in only 9 months on the job.ASCD:• Increased new member recruitment by 60% within one year by blending content marketing with persona-based messaging through integrated marketing campaigns and digital advertising retargeting programs.• Exceeded FY20 revenue target and increased Q4 forecast for second highest Profit-and-Loss center, despite challenges related to COVID-19 and an 18% reduction in expense budget.• Rebranded the membership model, which led to a multiple 3-5 percentage point increase of awareness, value, and usage across the board for each of the member benefits, as compared to the previous year’s member survey.Other:• Co-authored "Sherlocked!: The Official Escape Room Puzzle Book," published Q4 of 2020 (during the pandemic) and released to worldwide markets, and worked with publisher on a book launch promotion.o Increased website traffic by 800% in three weeks through a strong social media campaign.