Michael Lawlor

Michael Lawlor Email and Phone Number

Founder and Principal @ The Lawlor Group, LLC
New York, NY, US
Michael Lawlor's Location
New York, New York, United States, United States
Michael Lawlor's Contact Details

Michael Lawlor work email

Michael Lawlor personal email

n/a
About Michael Lawlor

• Lead FreeWheel Media (Revenue and Operations) - cutting edge of advanced advertising across connected TV and linear with industry-shaping data, insights, and capabilities.• Developed and managed global Services team responsible for implementing and supporting live and on-demand digital monetization for the world's leading video programmers - from desktop to set top box. Lead multiple teams including support, client solutions, and consulting services. Lead strategic research and external thought leadership development for FreeWheel and the FreeWheel Council on Premium Video• Seasoned change-agent, growth catalyst and general manager in the TV and Digital media space with a focus on premium video• Broad experience across the digital media ecosystem – programmers/ publishers and ad tech• Strategic thinker and tactical operator across the value chain – from go-to-market strategy, through governance and process, to underlying technology and performance measurement• Deep and comprehensive experience in advertising technology, including order entry management, ad serving, programmatic, data management, measurement, and yield management• Collaborative leader who likes to work with smart, fun, good human beings who want to win

Michael Lawlor's Current Company Details
The Lawlor Group, LLC

The Lawlor Group, Llc

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Founder and Principal
New York, NY, US
Michael Lawlor Work Experience Details
  • The Lawlor Group, Llc
    Founder And Principal
    The Lawlor Group, Llc
    New York, Ny, Us
  • Freewheel
    Chief Operations And Services Officer
    Freewheel 2022 - Present
    New York, Ny, Us
  • Freewheel
    Gm/Head Of Fw Media, Head Of Us Commercial And Marketplace Operations
    Freewheel Jul 2021 - Jun 2022
    New York, Ny, Us
  • Freewheel
    Gm - Freewheel Media
    Freewheel Dec 2019 - Jun 2022
    New York, Ny, Us
  • Freewheel
    Head Of Freewheel Media Operations
    Freewheel Sep 2019 - Dec 2019
    New York, Ny, Us
  • Freewheel
    Svp, Global Client Services
    Freewheel Apr 2018 - Sep 2019
    New York, Ny, Us
    Lead 160-person global team of Sales/ Solutions Engineers, Support Engineers, Project Managers, operations specialists and consultants across the FreeWheel Publisher and FreeWheel Markets businesses. Manage the freewheel marketplace, servicing software and media businesses across both supply and demand sides. Lead thought leadership development, including the quarterly FreeWheel Video Monetization Report and the Signature Insights series.
  • Freewheel
    Senior Vice President, Us Client Services
    Freewheel May 2016 - Apr 2018
    New York, Ny, Us
    Transform, grow and lead US platform and advisory services teams focused on the publisher software business. Lead thought leadership development.
  • Freewheel
    Senior Vice President, Advisory Services
    Freewheel May 2015 - May 2016
    New York, Ny, Us
    Grow and manage 30-person strategic, operational and tactical consulting practice focused on growing and optimizing the video businesses of the leading premium video programmers in the world. Develop major public-facing and client-only thought leadership and research on behalf of FreeWheel and the FreeWheel Council for Premium Video.
  • Univision Communications Inc.
    General Manager, Local Digital
    Univision Communications Inc. Nov 2014 - Apr 2015
    Miami, Florida, Us
  • Univision Communications Inc.
    Vice President, Digital Revenue Operations
    Univision Communications Inc. Nov 2012 - Nov 2014
    Miami, Florida, Us
    Build and develop Univision's first Digital Revenue Operations team. Implement and manage end-to-end strategy, operations and technology including: sales strategy, programmatic, order entry, ad serving, yield management, data management and reporting. Co-led largest ever digital live event execution for Univision, the 2014 World Cup.
  • Univision Communications Inc.
    Project Leader - Office Of The Ceo
    Univision Communications Inc. May 2012 - Nov 2012
    Miami, Florida, Us
  • Nbc Universal
    Director - Strategic Initiatives And Analysis
    Nbc Universal Jan 2011 - May 2012
    New York City, Ny, Us
  • Booz & Company
    Senior Associate (Engagement Manager)
    Booz & Company Jan 2007 - Jan 2011
    New York, Ny, Us
    Focus on media strategy and operations.
  • Commonwealth Of Massachusetts
    Cfo - Executive Office Of Public Safety And Security
    Commonwealth Of Massachusetts Sep 2001 - Jun 2004
    Boston, Ma, Us

Michael Lawlor Skills

Strategy Digital Strategy Digital Media Management Management Consulting Acquisition Integration Strategic Partnerships Business Strategy Mergers And Acquisitions Analytics Business Transformation Leadership Television Advertising Corporate Development Mergers Strategy Formulation Digital Marketing

Michael Lawlor Education Details

  • The Tuck School Of Business At Dartmouth
    The Tuck School Of Business At Dartmouth
    Master Of Business Administration (Mba)
  • Boston College
    Boston College
    Economics

Frequently Asked Questions about Michael Lawlor

What company does Michael Lawlor work for?

Michael Lawlor works for The Lawlor Group, Llc

What is Michael Lawlor's role at the current company?

Michael Lawlor's current role is Founder and Principal.

What is Michael Lawlor's email address?

Michael Lawlor's email address is lm****@****rps.gov

What is Michael Lawlor's direct phone number?

Michael Lawlor's direct phone number is +151873*****

What schools did Michael Lawlor attend?

Michael Lawlor attended The Tuck School Of Business At Dartmouth, Boston College.

What skills is Michael Lawlor known for?

Michael Lawlor has skills like Strategy, Digital Strategy, Digital Media, Management, Management Consulting, Acquisition Integration, Strategic Partnerships, Business Strategy, Mergers And Acquisitions, Analytics, Business Transformation, Leadership.

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