Pauline Ma Email & Phone Number

Pauline Ma is a Business Director at ESD Services Limited at ESD Services Limited (ESDlife).

• 

  Business Director

  Esd Services Limited (Esdlife)

  Sep 2023 - Present

  - Drive revenue growth by developing sales strategies, identifying target markets, and implementing effective sales techniques.- Lead and manage a team of sales professionals which involves setting sales targets, providing guidance and training, monitoring individual and team performance, and fostering a collaborative and high-performance team culture.- Work closely with clients and advertising agencies, to develop effective media plans and advertising campaigns which includes understanding client objectives, recommending media channels, optimizing media schedules, and ensuring successful campaign execution.- Identify and acquire new clients, such as advertisers, agencies, or other media buyers, and build strong relationships with existing clients which involves understanding client needs, presenting media solutions, and ensuring client satisfaction to foster long-term partnerships.- Collaborate with internal teams which includes project management, marketing and PR, creative, IT, and finance departments to ensure seamless campaign execution, and overall alignment of sales activities with company objectives.- Track and analyze sales performance metrics, such as revenue, client retention, and campaign effectiveness, which involves generating sales reports, presenting findings to senior management, and using data insights to identify areas for improvement and make informed business decisions.