Michael P. Mandas Email and Phone Number

Responsible for the Sales, Marketing, Territory and Account management of a seven state region, for a privately held European Electronics Manufacturer in the Southeastern region of the United States. Areas of responsibilities include Consumer Electronics, Music Industry, Telecommunications and Audiology channels of distribution...

Regional Sales Manager, Consumer Goods Division - Southeast, Mid Atlantic, Hardware, CommercialResponsible for the Sales, Marketing, Territory and Account management of a thirteen state region, for a publicly held Consumer Electronics Manufacturer in the Mid-Atlantic and Southeastern regions of the United States. Areas of responsibilities include Consumer Goods, Hardware, and Commercial channels of distribution Managed a network of 6 manufacturers representative firms, as well as a group of National and International Distributors to achieve company objectives, while maximizing shareholder value.

Developed methods of creating brand presence and exposure for a sign and sports display company in the eastern United States. Directed sales and marketing efforts to achieve company objectives in the Sports and Entertainment marketing segement (large screen LED displays)

Directed the development of a strategic marketing alliance with U.S. based multinational companies. Created and implemented methods of increasing brand awareness and exposure. Developed new distribution channels, generating revenue for the company.· Managed compliance of strategic alliance contracts, including the naming rights agreement for the Philips Arena in Atlanta Georgia. · Directed the development of a strategic marketing alliance with Turner Broadcasting Corporation (and affiliated businesses), Time Warner, Time Inc., Warner Music, Warner Brothers Studio, and AOL resulting in over $20 million in sales of professional and consumer goods.·

• Identified a unique opportunity and developed a revenue sharing agreement with alliance partner creating increased brand and product exposure in the city of the companies global headquarters.• Directed and managed the development of the “Philips Experience”, a 10,000 square foot interactive area in the Philips Arena. Responsibilities included project management, technical and design consultant, liaison between all divisions to insure exposure and representation. • Acted as media spokesperson responsible for creating exposure via television, radio, and print interviews for the strategic alliance and the ‘Experience’ project. • Defined strategy and managed process development of selling products to employees and strategic alliance partners. Execution resulted in over $5 million in sales, reduction in inventory levels, providing a true benefit to employees and business partners without interfering with traditional distribution channels.

Directed the development of a strategic marketing alliance with U.S. based multinational companies.• Managed compliance of strategic alliance contracts, including the naming rights agreement for the Philips Arena in Atlanta Georgia. • Directed the development of a strategic marketing alliance with Turner Broadcasting Corporation (and affiliated businesses), Time Warner, Time Inc., Warner Music, Warner Brothers Studio, and AOL resulting in over $20 million in sales of professional and consumer goods.• Created and chaired a unique cross-functional council leveraging divisional competencies to market products as one company, maximizing organizational capabilities. Developed strategies and facilitated process development, resulting in over $20 million in revenue.• Co-Developed sports and entertainment marketing channel of distribution. Leveraged the strategic alliance extending competencies and capabilities to other companies, including Delta Air Lines, ESPN, and Disney, as well as professional sports teams and their respective facilities in the NBA, NFL, and NHL, creating a new revenue stream for the company.• Identified a unique opportunity and developed a revenue sharing agreement with alliance partner creating increased brand and product exposure in the city of the companies’ global headquarters.• Directed and managed the development of the “Philips Experience”, a 10,000 square foot interactive area in the Philips Arena. Responsibilities included project management, technical and design consultant, liaison between all divisions to insure exposure and representation. • Defined strategy and managed process development of selling products to employees and strategic alliance partners. Execution resulted in over $5 million in sales, reduction in inventory levels, providing a true benefit to employees and business partners without interfering with traditional distribution channels.

Managed business relationships with multiple national retail accounts.• Developed strategies and distribution methods for selling products to national accounts not currently involved in consumer electronics segment. • Executed strategy that resulted in placement of product in non-traditional channels of distribution creating new sources of revenue for the company.

Developed a network of three manufacturer representatives firms and distribution companies selling consumer products through over 250 retail dealers located in eleven states.• Managed a program developing home and auto consumer electronics channels of distribution over a 3-year period generating $45 million in revenue.

Developed and managed sales and marketing programs for consumer products in seven southeastern states for a Georgia based manufacturers representative firm.Evaluated market opportunities, developed marketing and distribution strategies, recruited and hired sales representatives, assigned territories and quotas, trained representatives in product presentations and sales methods, and evaluated performance. The execution of the strategy and the expansion of the customer base led to a 40% increase in annual sales within 3 years.Created product and sales training programs. Assessed training needs, planned seminars and training materials, trained internal staff, and monitored staff schedules for training dealers. Training on product features, pricing, and sales techniques were developed on 12 product lines of consumer electronics for multiple distribution channels

Directed a group of specialty stores retailing audio and video consumer electronics in major metropolitan cities of Alabama for a Huntsville electronics retailer. Reviewed past performance, planned retail sales and inventories, allocated budgeted resources, evaluated store merchandising and operations, developed advertising and media promotions and directed retail pricing. The six retail units increased revenues over 15% annually generating $15 million in net sales.