Michael Morefield Email & Phone Number

Phoenix, Arizona, United States

I lead efforts to enhance the organization’s visibility and engagement across Arizona through all mediums. My role includes developing strategic marketing plans, creation of engaging digital assets, directing communication channels, and fostering relationships with stakeholders to support Arizona's nonprofit and philanthropic sectors. I ensure that our message aligns with our mission to unite nonprofits and philanthropy, driving advocacy, education, and innovation across the state.

Phoenix, Arizona, United States

• Develop comprehensive marketing and communications strategies tailored to client objectives and KPIs.• Build and enhance market presence through innovative branding, authentic storytelling, and go-to-market strategies for new markets.• Execute digital marketing campaigns, including SEO, content creation, and social media marketing.• Orchestrate integrated cross-functional marketing communication plans for cohesive campaigns.• Analyze data with Google Analytics (GA4 certified)… Show more • Develop comprehensive marketing and communications strategies tailored to client objectives and KPIs.• Build and enhance market presence through innovative branding, authentic storytelling, and go-to-market strategies for new markets.• Execute digital marketing campaigns, including SEO, content creation, and social media marketing.• Orchestrate integrated cross-functional marketing communication plans for cohesive campaigns.• Analyze data with Google Analytics (GA4 certified) and social media analytics to provide actionable insights.• Design web presence through web asset creation, CMS management, content creation, and friction reduction.• Training in public relations, with a focus on interview presence, crisis communications, and media relations.• Cultivate social media presence through digital content creation training, video production, photography, brand management, and community focused engagement. • Create digital/physical deliverables and marketing materials, informational resources, and impact reports. Show less

Phoenix, Arizona, United States

● Led the largest spay/neuter organization in Arizona with executive management supervising and leadership, building expanded veterinary services for the community across the state. ● Strengthened student recruitment for national Veterinary and higher education externship programs.● Created operational plans and go-to-market strategies with strategic planning to best utilize limited resources, which increased “access to care” for households and organizations throughout Arizona.●… Show more ● Led the largest spay/neuter organization in Arizona with executive management supervising and leadership, building expanded veterinary services for the community across the state. ● Strengthened student recruitment for national Veterinary and higher education externship programs.● Created operational plans and go-to-market strategies with strategic planning to best utilize limited resources, which increased “access to care” for households and organizations throughout Arizona.● Utilized data analytics to generate and analyze financial, operational, market research, and social media reports to implement future actions and increase revenue.● Responsible for supervising all major financial actions of the $2.85 million organization, including payroll, operating budget, accounts payable, and annual audit.● Built long term revenue stabilization through cashflow and budget management, data focused price adjustments, direct mail campaigns, and the generation of mutually beneficial partner collaboration.● Executed crisis global management with planning and organization during historical staff shortages, pandemic closures/operations, organizational emergencies, and life-threatening critical situations.● Developed critical partnerships with local businesses to increase revenue and clinic services. Show less

Phoenix, Arizona, United States

● Directed marketing operations and branding position of Altered Tails through social media, advertising, traditional media interviews, and graphic design, with Instagram growth of 1,200% and Facebook growth of 72% in 11 months. ● Expanded development programs and CRM software to increase donations, establishing new donation records.● Instituted weekly meetings with staff and management to determine clinic productivity, strategic planning, digital media strategies, individual clinic… Show more ● Directed marketing operations and branding position of Altered Tails through social media, advertising, traditional media interviews, and graphic design, with Instagram growth of 1,200% and Facebook growth of 72% in 11 months. ● Expanded development programs and CRM software to increase donations, establishing new donation records.● Instituted weekly meetings with staff and management to determine clinic productivity, strategic planning, digital media strategies, individual clinic needs, and client challenges.● Established strong community relations with rescue partners through synergistic solution creation, direct marketing, digital media assistance, transparent communication, and collaboration.● Streamlined organizational communications, project management, and marketing programs by implementing a digital workspace for all locations and executives to coordinate document collaboration, campaign management, and task prioritization.● Created data driven marketing strategies to investigate possible positive and negative patterns in the operations of Altered Tails, including executive reports for succinct reading and application.● Directed multi-organization meetings with local partners to assess, strategize, and launch solutions for the eviction crisis and growing pet homelessness issue. ● Constructed the future implementation of a new website to establish a responsive landing pages and engaging website site design for clients, while increasing internet marketing SEO and SEM. Show less

Phoenix, Arizona, United States

● Instituted a public relations and marketing strategy to create local, national, and international recognition of the organization, with over 693 media mentions in 2019 from curated stories and viral content.● Increased the organization’s social media presence, branding management, and internet marketing to establish the third largest digital footprint of any animal shelter in Arizona (2,479% growth on Instagram, 423% growth in Facebook), with higher engagement ratio than competitors.●… Show more ● Instituted a public relations and marketing strategy to create local, national, and international recognition of the organization, with over 693 media mentions in 2019 from curated stories and viral content.● Increased the organization’s social media presence, branding management, and internet marketing to establish the third largest digital footprint of any animal shelter in Arizona (2,479% growth on Instagram, 423% growth in Facebook), with higher engagement ratio than competitors.● Wrote, developed, and implemented marketing plans in digital and traditional mediums with creative teams to increase donations through targeted emails, direct mail, social media campaigns, and annual reports.● Created a student recruitment program, “The League” young professionals action committee. ● Featured public relations contributor for local and national media outlets, including a standing biweekly TV appearance with Arizona’s family for five years, and featured “expert” for a nationally syndicated television show. ● Spearheaded a legislative advocacy role for the organization, advised the Tempe city council on two pieces of successfully passed legislation, and was consulted by community leaders on state legislative issues.● Created sustainable community partnerships to increase revenue and expand operations, with the most funds raised by any director in 2020. ● Developed and implemented a full website relaunch to increase SEO, Google rankings, mobile use, friction reduction, and pageview increase, creating a 319% increase of traffic. Show less

25 N. 40Th St Phoenix, Az 85034

● Managed the day-to-day operations of five departments, entailing the majority of operations at the organization.● Developed short-term and long-term strategic plans for shelter, implementing innovative solutions to drive results.● Revitalized the organization’s social media and digital presence by curating and generating all media content, expanding reach and engagement with target audiences.● Established and enforced standard operating procedures and training protocols, ensuring… Show more ● Managed the day-to-day operations of five departments, entailing the majority of operations at the organization.● Developed short-term and long-term strategic plans for shelter, implementing innovative solutions to drive results.● Revitalized the organization’s social media and digital presence by curating and generating all media content, expanding reach and engagement with target audiences.● Established and enforced standard operating procedures and training protocols, ensuring seamless shelter operations and exceptional service delivery.● Led with supervisory experience the largest adoption event in the 50-year history of AAWL, driving media attention, managing logistics, and making critical operational decisions.• Developed data analytics to improve all departments and overall shelter processes.• Generated foundational reports and analyses for executive team and the board to determine successes and challenges to growth. Show less

Paradise Valley, Arizona, United States

• Developed a comprehensive training manual for front office operations, aligning with company standards to enhance efficiency and performance.• Elevated front office ranking from median to top-tier within the KSL brand, driven by improvements reflected in customer reviews and internal surveys.• Optimized front desk procedures, particularly for group arrivals and leisure reservations, boosting operational efficiency.• Conducted comprehensive training for all agents in the use of… Show more • Developed a comprehensive training manual for front office operations, aligning with company standards to enhance efficiency and performance.• Elevated front office ranking from median to top-tier within the KSL brand, driven by improvements reflected in customer reviews and internal surveys.• Optimized front desk procedures, particularly for group arrivals and leisure reservations, boosting operational efficiency.• Conducted comprehensive training for all agents in the use of internal software, focusing on critical operational functionalities.• Implemented a structured task checklist for front desk agents, balancing efficient shift management with exceptional customer service delivery.• Expertly resolved customer service challenges, negotiating satisfactory solutions for guests and the property through direct engagement and problem-solving.• Collaborated with management to devise effective front office staffing strategies, utilizing labor reports, budget forecasts, and group contract insights.• Mentored and provided targeted retraining for agents, significantly reducing instances of formal complaints or negative feedback. Show less

• Provided on ground and in-flight customer service to employees and passengers on aircraft with capacity upwards of 170 people for periods of up to 14 hours.• Administered emergency medical aid on multiple occasions by coordinating various ground personnel, onboard medical professionals and flight attendants to ensure the most positive outcome.• Performed federally mandated actions and procedures while providing impeccable customer service.• Managed a 2-4 flight attendant crew in… Show more • Provided on ground and in-flight customer service to employees and passengers on aircraft with capacity upwards of 170 people for periods of up to 14 hours.• Administered emergency medical aid on multiple occasions by coordinating various ground personnel, onboard medical professionals and flight attendants to ensure the most positive outcome.• Performed federally mandated actions and procedures while providing impeccable customer service.• Managed a 2-4 flight attendant crew in safety and customer service related functions as lead flight attendant.• Used advanced conflict resolution skills to maintain a safe and comfortable traveling experience for all customers. Show less