Michael Pierce work email
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Years of experience in digital media have made me an expert in the changing ways people use emerging technologies and it allows me to impact target audiences in meaningful ways. I have developed comprehensive, forward-looking strategies that take advantage of the most effective earned and paid media channels.
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Vp Of Media StrategyOdney May 2024 - PresentBismarck, North Dakota, Us -
Chief Digital OfficerOdney Apr 2013 - May 2024Bismarck, North Dakota, UsAs Chief Digital Officer, I play an instrumental role in helping our organization navigate the always evolving marketing landscape that includes a growing list of digital opportunities. One of my primary responsibilities is to oversee digital strategies of our clients to ensure that they meet the requirements outlined in the marketing goals that have been established. This is done by utilizing the data available and by including tangible and measurable results that help us strive to achieve higher efficiency. Another important aspect of my job is to align marketing goals with IT executions by communicating how each one affects and assists the other and by bridging the gap that may exist between the two. I am also responsible for keeping strategies fresh and up-to-date by evaluating the latest innovations, evaluating the opportunities and building partnerships with trusted channels and service providers.
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Director Of Strategic Engagement / Digital StrategistOdney Jan 2009 - Apr 2013Bismarck, North Dakota, UsI oversee all digital media, social media and public relations strategies for our clients. I leverage earned media opportunities in traditional, social, interactive, web and online marketing and advertising. My position requires me to be immersed in the ever-changing opportunities found in earned media, keyword targeting, behavioral targeting, online display, social media, texting, blogging, podcasts, mobile options and more.
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Director Of Interactive ServicesOdney Jul 1998 - Jan 2009Bismarck, North Dakota, UsI oversaw the Interactive Services Division and led a staff of graphic designers, programmers, writers and multimedia specialists. I kept the team current on the latest standards, practices and trends ranging from technical issues to design aesthetics, usability, and marketing opportunities.
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Interactive Services Operations ManagerOdney 1999 - Dec 2008Bismarck, North Dakota, UsAs Interactive Services Operations Manager, I managed staff as they developed projects ranging from websites to interactive modules, content management systems and online communications and marketing tools. I worked with clients to gain an in-depth understanding of their needs, their target audiences and marketing conditions. I also worked with our interactive services team to help our clients gain a competitive edge by using the internet, online marketing and emerging technologies to their best advantage.
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Chief Executive OfficerInet Technologies Oct 1995 - Jan 2009ItIn 1995, my partners and I founded iNet Technologies as one of the first web development companies in North Dakota. In 2001, the company was acquired by Odney Advertising Agency and became the Interactive Services Division. I oversaw the Interactive Services Division and led a staff of graphic designers, programmers, writers and multimedia specialists. I kept the team current on the latest standards, practices and trends ranging from technical issues to design aesthetics, usability, and marketing opportunities. -
Desktop Publishing SpecialistConnecting Point Computer Center Jul 1994 - Oct 1995Watertown, Sd, UsI consulted with clients on publishing technology in the advertising and printing field in North Dakota, South Dakota, Montana and Minnesota. The position required extensive knowledge of publishing technology including software and hardware.
Michael Pierce Skills
Michael Pierce Education Details
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Minnesota State University MoorheadMass Communications - Advertising
Frequently Asked Questions about Michael Pierce
What company does Michael Pierce work for?
Michael Pierce works for Odney
What is Michael Pierce's role at the current company?
Michael Pierce's current role is VP of Media Strategy at Odney.
What is Michael Pierce's email address?
Michael Pierce's email address is mp****@****ney.com
What is Michael Pierce's direct phone number?
Michael Pierce's direct phone number is +170122*****
What schools did Michael Pierce attend?
Michael Pierce attended Minnesota State University Moorhead.
What are some of Michael Pierce's interests?
Michael Pierce has interest in Science And Technology, Music, Arts And Culture, Animal Welfare.
What skills is Michael Pierce known for?
Michael Pierce has skills like Digital Media, Online Marketing, Social Media, Advertising, Digital Strategy, Marketing, Marketing Communications, Public Relations, Social Media Marketing, Marketing Strategy, Digital Marketing, Blogging.
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