Mick Potthast Email & Phone Number

Richmond, VA, US

Richmond, Virginia, United States

Clients: HubSpot

Richmond, Virginia, United States

Clients: Google Pay, Google Search

New York, New York

• Clients: Outback Steakhouse, DAYVIGO (healthcare)
• Manage planning and execution of 7+ TV spots per year alongside paid and organic social content for Outback Steakhouse, from strategic and creative development through production and trafficking
• Day-to-day account lead of direct-to-patient launch materials for DAYVIGO (prescription insomnia medicine), including patient brochure, consumer website, digital sleep tracker, and eCRM email streams
• Launched the first-of-its-kind “See My Insomnia” visualizer, a dynamic video tool that pieces together a patient’s personal insomnia story using a unique combination of words, visuals, and music
• Assist account strategists with planning and research for developing creative briefs, as well as delivering strategic recommendations and other related client requests
• Clearly communicate agency POVs on creative, strategy, and production-related subjects

New York, New York

• Clients: Newman’s Own, Outback Steakhouse, Booking.com, CURE Epilepsy (pro bono)
• Led execution of first digital advertising campaign for Newman’s Own, across digital/social strategy, creative development, content production, media planning and activation, and data strategy and reporting
• Oversaw development of digital banners and content to support Outback Steakhouse TV campaigns
• Led execution of pro bono website redesign for CURE Epilepsy

New York, New York

• Clients: Booking.com, Anheuser-Busch (Busch Beer, Shock Top), PwC
• Core team member behind development, launch, and evolution of “Nothing More Important” campaign for Booking.com, which surpassed new booker goals and brand awareness benchmarks
• Mastered standard account duties including agency finance procedures/budget tracking, coordinating meetings, building client presentations, and leading weekly status calls

New York, New York

• Clients: NFL Apparel, Marriott Hotels, The Coca-Cola Company, American Egg Board, Grey PR, States United to Prevent Gun Violence, Bosch, Man Made Music
• Monitored traditional, digital and social media channels for coverage of client news and initiatives
• Built targeted media contact lists for pitches and events using Cision
• Researched cultural trends and potential opportunities to effectively promote client brands
• Secured quality media placement through strategic and proactive pitching across multiple verticals
• Supported teams in the execution of integrated campaigns that included public relations, marketing activation and advertising facets

New York, New York

• Drafted and published social media posts; managed activity using Hootsuite
• Researched, wrote and edited applicable news stories to update the company’s website
• Submitted press releases to Business Wire; worked with editors and account executives as a liaison/coordinator of distribution
• Utilized Vocus to monitor general media coverage and generate/compile content for reporting purposes
• Assisted in maintaining and updating website content as needed
• Developed proposals for Pinterest and Google+ corporate accounts highlighting objectives, audience dynamics, and metrics in support of United Way Campaign; helped launch branded Google+ account

New Rochelle, New York

• Developed and maintained an intimate community among a floor of about 42 first-year students (2013-2014) and 37 upper-class students (2014-2015)
• Managed programming of at least 12 annual events to encourage academic and extracurricular involvement among students
• Served as a resource, liaison, confidante and mediator to students and administrators
• Performed administrative tasks such as writing weekly reports and logs, submitting maintenance requests and creating/updating bulletin boards
• Participated as a member of RA recruitment committee (2014-2015) to develop the campaign theme, reevaluate the hiring process and coordinate information sessions for potential applicants

New Rochelle, New York

• Presented the Iona College campus to prospective students and parents/families through guided informational tours
• Partook in online chats with interested students to discuss various aspects of the institution and address questions/concerns
• Served as a resource and liaison for attendees at open house events and campus-wide showcases

New York, New York

• ABC’s “The Chew”
• Production Department: kept backstage area organized during tapings to ensure smooth operations for about 25 producers, handled inventory of stored giveaway items, and ran errands
• Audience Department: dated and numbered tickets, and recruited, checked-in, directed, and assisted about 140 audience members
• Post-Production: aided graphics checking and distributed scripts/copies to producers on set floor
• Office: researched given topics, created Excel sheets to systematize given information, transcribed dialogue from recorded episodes, organized space/supplies to facilitate staff duties, and ran errands throughout.
• Managed front desk in absence of secretary: answered phones, noted messages, transferred calls, and logged/delivered mail

Bachelor Of Arts (B.A.), Mass Communication/Public Relations & Marketing, Gpa: 3.845, Magna Cum Laude

Activities and Societies: Pi Kappa Phi National Fraternity (Public Relations Chairman, 2014), Iona College Players (President, 2014-2015.

Advanced Regents Diploma

Activities and Societies: National Honor Society