I led all campaign efforts and strategy using Infusionsoft (now Keap) software. I built emails, landing pages, and automations for every stage of the customer journey. I provided stakeholders with weekly, monthly, and annual marketing and sales reports. I worked closely with an agency to keep our search rankings on page one for our top keywords by making frequent content updates and ensuring key pages were optimized for performance. I helped manage Google Ads and Facebook ads with a $250K budget. I helped drive $95K worth of sales in one day through Cyber Monday promotions, which far succeeded goals and past numbers. Next Step Test Prep is now Blueprint (https://blueprintprep.com).

My main objectives are to increase traffic to www.voyagersopris.com, increase Web store sales, generate leads, and improve marketplace awareness through strategic online campaigns. I oversee website and web store by managing and prioritizing project requests, making frequent content and design updates, optimizing pages for search engines, and providing an ideal user experience. I manage Google Analytics accounts, create customized dashboards and reports, and interpret data for stakeholders.

• Research market trends and funding opportunities to create advantageous marketing collateral by collaborating with Creative Director to develop marketing fliers, brochures, ads, HTML emails, and Web sites• Communicate with sales team daily to determine regional marketing needs for sales missions, conferences and events• Manage an extensive project list to ensure all marketing requests are completed by deadline• Research best online marketing tactics and tools to implement in online promotions • Design and develop HTML emails and Web sites using Adobe Dreamweaver

- Assisted in media buys, planning and executing marketing and promotional campaigns- Researched and identified markets for sales missions and advertising- Developed concepts, created content and provided creative direction for print ads, websites, social media and collateral distributed to visitors and travel agents- Assisted sales team during sales missions and trade shows; manage 10K annual budget- Assisted Executive Director with annual and long range market planning and presentations- Built and maintained business partnerships with Eagan restaurants and local/regional attractions- Constructed and designed the Eagan CVB website and maintained with fresh content and technical updates - Managed the Eagan CVB’s Facebook and Twitter pages by making timely updates

- Provided work direction and shift supervision to ensure a high level of customer service and safety- Troubleshoot concerns that arose with customers, members or any groups using the facility or grounds- Oversaw the daily event schedule to ensure proper room setups and customer needs are met in a timely fashion- Opened and closed the building as scheduled- Responsible for deposits, receipts and monies associated with registrations and cash register transactions

I served as a tutor for students, grades K-6, in Chicago Public Schools by helping them with their school assignments, which included reading, comprehension, spelling, and mathematics. I was also designated as a Team Leader and was responsible for other tutors and communications with the schools we served.