Matteo Pratelli Email & Phone Number

Italy

Rome, Italy

In AbbVie's Business Technology Solutions (BTS) Team, I contribute to the identification and implementation of cutting-edge digital solutions for healthcare, designed to support clinical practice, raise disease awareness, and improve patient quality of life.Key Responsibilities & Achievements:• Project Leadership & Delivery: Successfully led cross-functional teams to deliver customized CRM platforms, websites, and mobile apps for various Patient Support Programs (Parkinson's, Rheumatoid Arthritis, Crohn's Disease, etc.), ensuring timely execution and ongoing maintenance.• Virtual Event Management: Coordinated and facilitated impactful marketing and medical virtual events, engaging external healthcare professionals (HCPs) to expand reach and educational impact.• Data-Driven Decision Making: Established robust analytics frameworks for continuous monitoring of solution performance, generating insightful reports on key performance indicators (KPIs) to inform strategic optimizations.• Regulatory Compliance & Risk Mitigation: Managed the entire system life cycle (SLC), from planning to delivery, ensuring adherence with internal policies and local regulations (GDPR, Pharmacovigilance, etc.). Collaborated with Project Owners (including the CTO) to proactively identify and address IT security risks and compliance gaps.• Software Validation Expertise: Actively participated in the validation of GxP-related software, including medical devices, sticking to rigorous quality and safety standards (incl. Annex 11 and 21 CFR part 11).Technical Proficiencies:Microsoft Office 365, Microsoft Project, Smartsheet, Google Analytics, AppFigures, Adobe Analytics, Salesforce, ON24, Zoom, MS Teams, ServiceNow, Kneat, Veeva Vault,.

Rome, Italy

Campoverde, Lazio, Italia

Formia, Italy

I have supported the development and execution of the digital marketing strategy in a B2B/B2C company, in order to generate new leads, increase sales and draw interest of potential business partners.Key Responsibilities:• Improve websites positioning and usability (SEO, content marketing, UI optimization)• Manage PPC/DEM/SMM campaigns and increase conversions (i.e. Google Ads, Mail Chimp, Facebook Ads)• Build and manage e-commerce website

Rome, Italy

Contributor, Content editor and SEO optimizer for a web portal specialized in the promotion of events around Rome.

Master, Hr Management & Digital Skills

Master, Web Marketing, Smm & Community Management

Master’S Degree, Marketing And Business Communications

Bachelor’S Degree, Marketing Psychology

High School Diploma, Biological And Physical Sciences