Maria Robertson Email and Phone Number
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A proven executive with experience working with leadership on the strategy and execution of association projects and initiatives. A leader with a talent for problem-solving and building structure around product and project management. A track record of developing a loyal creative team that delivers high-quality programs and services. Consistent financial success-including budget development,, contract negotiations and advertising sales management.Achievements• Led the rebranding efforts for 3 major associations. Acted as the team liaison to leadership, staff and a representative from a public relations firm to raise the professional profile, ensure brand consistency across all communications channels.• Led an inter-department team to redesign and launch national and international websites on three occasions. Redesign award recipient in 2008, 2014, and 2018 with consistent traffic increases of 20%.• Led multi-channel marketing strategy and campaigns resulting in record-breaking event attendance in 2014, 2015, and 2017, 2018, 2019.• Provide the strategic direction for an award-winning monthly magazine with a 55,000+ circulation.• Consistently met or exceeded revenue goals for publications and internet advertising, representing 20% of the revenue for an $11+ million dollar organization.
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American Traffic Safety Services Association (Atssa)Virginia, United States -
Director Of Marketing And CommunicationsAmerican Traffic Safety Services Association (Atssa) Jul 2019 - PresentFredericksburg, Va, UsDevelop and manage ATSSA’s brand strategy; enterprise-wide marketing and communications plan; and social media presence. This position acts as the lead resource responsible for advancing ATSSA’s image and position within the marketplace and the public by ensuring consistent and constant communication of a strong, respected brand.• Develops and oversees execution of ATSSA’s marketing and communications strategy and creates high quality, measurable, and implementable plans that address the needs of each revenue center and the association overall.• Contributes to and leads the overall growth of the ATSSA brand message through marketing and public outreach by providing guidance in the implementation of the strategic plan.• Serves as a member of the leadership team; provides input and works in collaboration with leadership tocontribute to the development and achievement of strategic and operational goals; serves as a culture leader throughout the association upholding the ATSSA values.• Serves as staff liaison for the ATSSA Safety and Public Awareness Committee; assists with the creation and execution of the annual strategic plan.• Leads creative marketing and communications team to ensure that all public outreach, marketing andpromotional activities are relevant, engaging, integrated and in line with ATSSA Strategic Goals.• Oversees the success of the flagship publication and advertising programs.• Develops department budget; conducts accurate forecasting and presents to budget committee.
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Senior Director, Marketing And CommunicationsInternational Society For Pharmaceutical Engineering (Ispe) Apr 2015 - Jul 2019North Bethesda, Maryland, Us• Management: Built a high-performing Marcom team to deliver web, email and social marketing, direct mail, public relations, and design/creative services. Delivered on a $1 million budget and influenced revenue results of $7 million in conferences, training, and events. Used data-driven marketing to target audiences and increase engagement across segments.• Web/Digital Services: Led strategic development of national website redesign from RFP to launch (September 2017), and directed the day-to-day operations and contracted services related to the redesign, navigation, and content development. Results include an increase in over 300,000 sessions and 75,000 users.• Email/Social Media: Lead email and social media strategy to best leverage audiences through segmentation and automation. Increasing click-throughs and opens above nonprofit and industry standards.• Event Promotions, Planning, and Strategy: Developed, planned, and executed an integrated marketing/communications strategy for 8 global conferences through traditional and digital marketing activities, public relations and media strategies. Surpassed US and International annual meeting registration and revenue goals for 2017 and 2018. Exceeded goals for 4 of the last 6 topic-focused events worldwide.• Association Marcom: Responsible for multi-channel marketing and automation strategies for membership, publications, and other association initiatives. • Branding: Led redesign of association visual identity and brand voice, working with an international supplier, and reporting to Board and executive team. Developed guidelines to support brand compliance for chapter and affiliate organizations. • Other Association Leadership: Work Force of the Future Committee -
Senior Director, CommunicationsSchool Nutrition Association 1993 - Apr 2015Arlington, Virginia, Us• Management: Hired and developed a high-performing creative team of 9, including writers, graphic designers, web content and development staff, as well as an advertising sales team.• Publications: Directed operations for an award-winning magazine and website, direct mail, peer-reviewed research journal, annual report, e-newsletters and other communication collateral. Contracted external services and managed vendor relationships for publishing projects. Transitioned print publications to the web and launched digital edition of monthly 4/c magazine.• Advertising and Revenue Development: Responsible for $2 million in non-dues revenue related to monthly magazine, website, e-newsletters and online directory. Developed strategies for increasing revenue and value-added services; tracked revenue/expenses. Responsible for Aptify database maintenance, customer service and as well as billing, commissions and collections processes.• Web Services: Integrated the organization’s strategic plan into long- and short-term goals for national association website. Worked with inter-department teams to develop content strategy. Developed RFPs, and managed the day-to-day operations and contracted services related to website redesign, development and hosting.• Promotions, Planning and Strategy: Worked as part of the leadership team to plan and execute an integrated marketing/communications strategy for annual conference and other priority initiatives. Contributed concepts and ideas to enhance the conference and event experience.• Branding: Responsible for the consistent maintenance of a high-quality brand across all of the organizations communications channels. Developed guidelines to support brand compliance for state affiliate organizations and chapters.• Other Association Leadership: Resolutions & Bylaws Committee and Research Committee -
Managing Editor, Recycling TimesNational Solid Waste Management Association 1989 - 1992Worked with the editorial and advertising team to launch start-up publication. Set editorial and production schedules, managed and directed various vendors. Managed display and classified advertising and business records and coordinated sales with advertising team.
Maria Robertson Skills
Maria Robertson Education Details
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James Madison UniversityCommunications
Frequently Asked Questions about Maria Robertson
What company does Maria Robertson work for?
Maria Robertson works for American Traffic Safety Services Association (Atssa)
What is Maria Robertson's role at the current company?
Maria Robertson's current role is Association Management and Marcom Executive.
What is Maria Robertson's email address?
Maria Robertson's email address is mr****@****ion.org
What is Maria Robertson's direct phone number?
Maria Robertson's direct phone number is +170373*****
What schools did Maria Robertson attend?
Maria Robertson attended James Madison University.
What skills is Maria Robertson known for?
Maria Robertson has skills like Strategic Communications, Marketing Communications, Public Relations, Leadership, Media Relations, Public Speaking, Nonprofits, Marketing, Strategic Planning, Event Management, Social Media, Editing.
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