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Mike Procelli Email & Phone Number

Executive Director of Data and Analytics at AKQA
Location: Washington, District Of Columbia, United States 8 work roles 3 schools
1 work email found @akqa.com 3 phones found area 301 and 312 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email m****@akqa.com
Direct phone (301) ***-****
LinkedIn Profile matched
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Current company
AKQA
Role
Executive Director of Data and Analytics
Location
Washington, District Of Columbia, United States
Company size
2030 employees

Who is Mike Procelli? Overview

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Quick answer

Mike Procelli is listed as Executive Director of Data and Analytics at AKQA, a company with 2030 employees, based in Washington, District Of Columbia, United States. AeroLeads shows a work email signal at akqa.com, phone signal with area code 301, 312, and a matched LinkedIn profile for Mike Procelli.

Mike Procelli previously worked as Executive Director of Data & Analytics at Akqa and Group Director, Data & Analytics at Akqa. Mike Procelli holds Ba, Political Science & History from Dickinson College.

Company email context

Email format at AKQA

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{first}.{last}@akqa.com
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Profile bio

About Mike Procelli

As the Executive Director of Data & Analytics at AKQA Group, I lead a team of data and analytics professionals who deliver innovative and impactful solutions that connect digital experiences to business growth. With over 15 years of experience in this field, I have a proven track record of driving data-driven business transformation and customer experience optimization across a range of verticals, including automotive, telecommunications, technology, logistics, fintech, pharmaceuticals, and CPG.My core competencies include data strategy, implementation, business intelligence, and data science, as well as providing decision support and analysis in customer segmentation, behavior, and lifetime value, marketing campaigns and promotions, customer journeys, product optimization and A/B testing, financial forecasting, business case development, and predictive modeling. I have a strong technical background in Excel, Tableau, SQL, R, Python, machine learning, Google Analytics, BigQuery, and Adobe Analytics. I have also established a center of excellence for data-related products and services, and I have partnered with over a dozen Fortune 100 clients to create value and empower them to achieve their digital transformation and customer experience objectives. My mission is to leverage data and analytics to enable innovation and growth for our clients and our organization.

Listed skills include Writing, Channel, Testing Tools, Site Plans, and 181 others.

Current workplace

Mike Procelli's current company

Company context helps verify the profile and gives searchers a useful next step.

AKQA
Akqa
Executive Director of Data and Analytics
Washington, DC, US
Website
akqa.com
Employees
2030
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Company profile
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8 roles

Mike Procelli work experience

A career timeline built from the work history available for this profile.

Executive Director Of Data And Analytics

Akqa

Washington, DC, US

Executive Director Of Data & Analytics

Current
Akqa

San Francisco, CA, US

Leader for AKQA Americas & Global SME in Digital Products & Services Analytics, Digital Marketing, Data Science, & Business / Growth Consulting Services.

Nov 2022 - Present

Group Director, Data & Analytics

Akqa

San Francisco, CA, US

Analytics department and services leader across AKQA Americas. Direct our data driven approach to strategy, design, and experience.Established CX optimization, digital product measurement, & business transformation data science center of excellence. Responsible for building out our catalog of data related products and services.Expertise across a range of.

Jan 2021 - Nov 2022

Analytics Director

Akqa

San Francisco, CA, US

Analytics team leader on all accounts across our DC & Atlanta studios. We produce insights and optimizations through advanced analytical tools and techniques, creating better connections for consumers and improving bottom line business results for our clients. Contribute to vision and execution for our clients’ top digital business transformation and.

Jul 2017 - Dec 2020

Senior Manager, Marketing & Finance Analytics

Groupon

Chicago, IL, US

  • Developed and implemented strategic business positioning to integrate LivingSocial into a dual-brand ecosystem, owning evolution of marketing, merchandising, and inventory management analytics. Contributed to the.
  • Launched best practice initiatives and processes regarding data analysis, modeling, measurement, and segmentation.
  • Informed product roadmap prioritization by identifying revenue opportunities and modeling impact of technical improvements.
  • Successfully achieved 20% increase in Mobile app revenue through analysis that led to a revamped push notification program.
  • Launched new CRM initiatives, driving 21% increase in gross customer adds to our active customer base.
  • Managed data integration projects across LivingSocial and Groupon platforms.
Nov 2016 - Jul 2017

Senior Manager, Business Intelligence & Analytics

Livingsocial

Washington, DC, US

  • Played a key role in building out the strategic direction of the company by identifying and quantifying key initiatives, setting KPI benchmarks, forecasting company performance, reporting on execution against goals.
  • Produced a key marketing model focused on optimizing $120M+ in digital marketing spend & projecting lifetime value of users, seven days after subscription date.
  • Developed a real-time, dynamic report that analyzes marketing ROI and payback periods in each acquisition channel; calculated in-month ROI targets to fit long-term company payback goals. Improved the efficiency of.
  • Wrote algorithms to improve customer experience, including: mobile app push notification rule sets, broken merchant feed detection, and CRM lifecycle management.
  • Conducted and presented comprehensive analyses on: User acquisitionProduct performanceMobile strategyCompetitive analysisEmail CRMPersonalizationMarket supply & demandPromotional marketingConversion funnel optimization
Oct 2013 - Nov 2016

Research & Analytics Manager

Indiewire

New York, New York, US

  • Aggregated, analyzed, and reported KPIs on a weekly, monthly, quarterly, and annual basis for our online properties, devices, and VOD platforms - including active comparisons to model benchmarks and revenue projections.
  • Worked alongside the marketing team on forming, implementing, and measuring the success of promotional campaigns.
  • Contributed to advertising campaigns by estimating inventory, tracking registered impressions, and creating pacing reports.
  • Managed and administrated the company’s Google Analytics profiles; created custom/automated reports, filters, and dashboards.
  • Provided financial projections and organized partner payments based on performance.
  • Worked with the product team to evaluate site design and effectiveness; analyzed user engagement through various user-testing tools.
Jun 2009 - Oct 2013
Team & coworkers

Colleagues at AKQA

Other employees you can reach at akqa.com. View company contacts for 2030 employees →

EB Edward Broomfield Edward Broomfield Colleague at Akqa Netherlands, Netherlands View → AR Antonio Ruccia Antonio Ruccia Colleague at Akqa Milan, Lombardy, Italy, Italy View → FD Federica De Melis Federica De Melis Colleague at Akqa Milan, Lombardy, Italy, Italy View → NG Natalie Gabellone Natalie Gabellone Colleague at Akqa London, England, United Kingdom, United Kingdom View → NH Nayan Halder Nayan Halder Colleague at Akqa Barisal District, Barisāl, Bangladesh, Bangladesh View → TH Trent Herbert Trent Herbert Colleague at Akqa Greater Sydney Area, Australia View → NA Natália Albertoni Natália Albertoni Colleague at Akqa São Paulo, São Paulo, Brazil, Brazil View → EM Emi Momma Emi Momma Colleague at Akqa Tokyo, Japan, Japan View → KP Kendall Pakula Kendall Pakula Colleague at Akqa Atlanta, Georgia, United States, United States View → TH Tom Holloway Tom Holloway Colleague at Akqa London, England, United Kingdom, United Kingdom View →
3 education records

Mike Procelli education

Ba, Political Science & History

Dickinson College

International Relations And Economics

Richmond, The American International University In London

Education record

The Landon School
FAQ

Frequently asked questions about Mike Procelli

Quick answers generated from the profile data available on this page.

What company does Mike Procelli work for?

Mike Procelli works for AKQA.

What is Mike Procelli's role at AKQA?

Mike Procelli is listed as Executive Director of Data and Analytics at AKQA.

What is Mike Procelli's email address?

AeroLeads has found 1 work email signal at @akqa.com for Mike Procelli at AKQA.

What is Mike Procelli's phone number?

AeroLeads has found 3 phone signal(s) with area code 301, 312 for Mike Procelli at AKQA.

Where is Mike Procelli based?

Mike Procelli is based in Washington, District Of Columbia, United States while working with AKQA.

What companies has Mike Procelli worked for?

Mike Procelli has worked for Akqa, The George Washington University School Of Business, Groupon, Livingsocial, and Indiewire.

Who are Mike Procelli's colleagues at AKQA?

Mike Procelli's colleagues at AKQA include Edward Broomfield, Antonio Ruccia, Federica De Melis, Natalie Gabellone, and Nayan Halder.

How can I contact Mike Procelli?

You can use AeroLeads to view verified contact signals for Mike Procelli at AKQA, including work email, phone, and LinkedIn data when available.

What schools did Mike Procelli attend?

Mike Procelli holds Ba, Political Science & History from Dickinson College.

What skills is Mike Procelli known for?

Mike Procelli is listed with skills including Writing, Channel, Testing Tools, Site Plans, Adobe Contribute, Payments, Infrastructure, and Sales.

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