Marie-Pierre Stark-Flora Email & Phone Number

New York, NY, US

Neuilly, FR

Paris, FR

Paris, FR

In charge with development for fragrance, makeup and skincare categories, including product creation, global marketing, research & development, packaging development, regulatory affairs and CSR.

Singapore, SG

Advisor to PCX (Plastic Credit Exchange) - helping organizations become plastic neutral or plastic negative fast and supporting them in their transition to sustainability. Because change is urgently needed and we all need to do our part.

New York, US

• Created and launched (Jan. 2021) self-funded digitally native clean & vegan beauty brand able to mimic the anti-aging effects of exercise and unlock the life energy of skin, hair and nails. Website.
• Created concept, branding, products and ecommerce platform for DTC beauty brand
• Built and deployed US DTC launch strategy leveraging ecommerce, performance & influencer marketing, social and live selling.
• Sold brand into major B&M retailers globally: Macy’s, Galeries Lafayette, TMall Global
• Honoured as part of the CEW Indie30 Mindful Beauty Brands Report (2021)

• In charge with philosophy $275M business globally with a team of 95 in the US, leading brand turnaround after period of decline and major quality issues, from -6% decline to +5% and +8% growth in Yr1 and Yr2.Led global.
• Turned around retail business at Ulta and Macy’s in US, achieving #1 luxury skincare launch in 2017 (purity mask), #1 cleanser, #1 fragrance parent brand, and #4 ranking total skincare, launched Philosophers Rewards.
• Revitalized brand relevance with younger consumers, deploying elevated merchandising, visual language, and store concept, refreshing the brand social and digital presence, deploying a strong influencer and advocacy.
• Launched brand in China (Tmall, FSS: $4M Yr1/$8M Yr2), re-launched it in Korea and repositioned it in the UK, growing international business by 47% in one year and from 6% to 10% of total brand.

New York, NY, US

• Directed Global Marketing Team fof#1 luxury cosmetic brand, leader in luxury skincare, makeup, and fragrance and led to 8% sales growth in Skincare & Makeup Categories through successful product launches within Advance.
• Managed global marketing, consumer engagement and omnichannel strategy, including digital, mobile, social, eCommerce, loyalty, CRM, retailtainment, media and marketing planning driving growth
• Oversaw matrix for regional marketing & market research to optimize global synergies and collaboration
• Led yearly innovation strategy ensuring breakthrough product launches and beauty tech advances

Tarzana, CA, US

- Founded the iluminage brand, funded by Unilever Ventures- iluminage is imposing itself as a visionary, innovative prestige beauty brand, offering consumers clinically proven professional technologies for novel at-home device applications as well as advanced topicals and intelligent textiles.- Responsible for Global Branding, Global Marketing.

MARKETING HAS A NEW BRAIN. ARE YOU READY FOR IT? The NO BRAINER COLLECTIVE. A team of independent creative thinkers. Hard thinkers. Four minds: Image Maker, Scientist, Strategist and Wordsmith. Each with a unique perspective, who share a common history. Who trust in each other – and in the potency and potential of a single idea. The aim, the purpose of the.

Adelaide, South Australia, AU

• Worldwide responsibilities for Global Marketing, Product Development, Public Relations, Creative Services, Store Design, Merchandising, E-Commerce, Education and US Marketing
• Developed 3-year plan for product and brand strategy
• Conceived and implemented new brand platform: tagline, positioning, visuals, in-store merchandising
• Built and lead full restructure of Global Marketing Department, improved company-wide processes

New York, US

• Developed and planned launch of the Ralph Lauren Cosmetics Line
• Responsible for all aspects of global marketing and product development
• Sold project and product range into major Specialty Store Retailer

Gurgaon, IN

• Developed and launched all new products globally across all categories: Skincare, Bodycare, Suncare, Men’s, Hair care, Hair Styling, Fragrance and Makeup
• Tripled the percentage of Total Business represented by new products from ‘02 (6%) to ’04 (21%)
• Developed and launched 65 products totalling 40% of Total Business
• Received 5 CEW BEST PRODUCTS AWARDS FROM ’05 to ‘07
• Built 3-year plans for new products strategy
• Developed all aspects of new products from concept to formula, packaging, name & body copy, price positioning, cost of goods, etc.

Milano, MI, IT

• Managed Giorgio Armani Cosmetics brand in the US
• Designed 3-year financial and commercial development strategy
• Developed and implemented launch calendars for new products, special events and promotional programs
• Planned media strategy and coordinated production of advertising campaigns
• Coordinated new counter openings: retailer negotiations, construction, human resources, in-store special events, direct mail programs, training, public relations

Marketing And Sales Major

Master Degree, Theater Analysis

Hypokhâgne Et Khâgne Classiques, Humanities

Highschool Degree