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Mike Putnam is an experienced leader in consumer services and mobile, having led mobile product at TripAdvisor and Rue La La and consumer marketing at Amwell, a leader in telehealth that went public at the height of the pandemic in 2020. He is currently focused on climate change -- it is here now and we must act!Mike is an active investor and advisor in startups, having most recently helped Future, a Boston TechStars graduate, get their growth and product teams up and running.At Amwell, Mike founded and built the consumer marketing team, driving 135% average annual growth in doctor visits for six years, partnering with key industry leaders including The Cleveland Clinic, Intermountain Healthcare, Anthem, Baptist Health South Florida, Apple, Google, Samsung and many others. Mike was a founder of the mobile program at TripAdvisor where he drove rapid growth, from 1M unique visitors in January 2010, to more than 20M in Q1 2012. Much of this traffic was from apps, with TripAdvisor announcing the 15M app download milestone in February 2012.Before joining TripAdvisor, Mike founded Zeer, the easy way to find better food. Zeer was named a Top 50 website in 2008 by Time.com, won the inaugural Inbound Marketing Award from Hubspot, and launched its first iPhone application in April 2009.In his earlier career Mike held roles leading product development, marketing, eCommerce and strategy, ranging from directing eBusiness programs for a global manufacturing company to working as an eCommerce analyst at Forrester Research. As an MBA intern, Mike worked in product management at Amazon.com.Mike holds an MBA from the Tuck School of Business at Dartmouth, an MPA from the Kennedy School of Government at Harvard, and a BS from Stanford.
Startup Investor And Advisor
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Startup Investor And AdvisorStartup Investor And Advisor Jan 2010 - PresentFuture: Advisor and Investor (2021-present). Started their product and growth teams in 2022.Health Haven Rx (2021-present): InvestorSpeakBox (2022-present): Lead Techstars mentorMCJ Collective (AKA “My Climate Journey”) (2021 – present): InvestorTechStars (2021 – present): MentorLocalytics (2013 - 2021): Investor (Acquired by Upland)Beamable/Disruptor Beam (2012 – present): Investor Maternova (2010 – present): Advisor and Investor
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Senior Vice President, Consumer MarketingAmwell 2014 - 2020Boston, Massachusetts, UsI led consumer marketing for Amwell, a world leader in telehealth, from 2014 - 2020. It was a great ride, going from the very early days of telehealth to taking the company public on the NYSE (AMWL), jointly announced with a $100M investment from Google.We built a great consumer marketing team along the way, including all key marketing channels (paid, earned, social and owned, including messaging), and saw incredible growth in consumer adoption - driving a 135% average growth rate (CAGR) for six years.In 2020 I was delighted to lead the consumer experience initiative for the company, bringing together all functions to continually improve our experience. We were all thrilled when JD Power announced that Amwell had been awarded the #1 consumer experience in the industry.I was proud to be involved in many partnerships along the way, helping partners like Apple, Google, Samsung, Walgreens and others embed and promote our telehealth capabilities. -
Svp MobileKayak 2013 - 2014Stamford, Ct, UsLed the mobile business for KAYAK, including development, marketing and monetization for iOS, Android and Microsoft apps.• Revamped mobile strategy, revenue plans and project management.• Improved iOS app rating from 3.5 stars to 4.5 stars, through a combination of stability improvements and bug fixes.• Implemented marketing programs that increased iOS daily app downloads by 20%, using solely organic sources. This resulted in immediate improvements in app rankings.• Led partnerships discussions with Apple, Google and Microsoft.• Speaker at leading events including Mobile World Congress and EyeForTravel. -
Vp And Gm, MobileRue La La 2013 - 2013Boston, Ma, UsLed the mobile business for Rue La La, increasing mobile revenue by more than 50%, reaching a run rate of $150M per year -- making Rue La La the 11th largest mobile eCommerce property in the United States by revenue (according to Internet Retailer).• Set a goal to increase mobile checkout conversion by 20% in 2013, reaching it in six months through a combination of usability, navigation, stability and performance improvements.• Hired internal mobile team including engineering, design, marketing and product management, allowing Rue La La to replace outside app developers.• Rebuilt Rue La La Android app in partnership with Google, serving as a launch partner for Google Wallet at Google I/O in May 2013. App rating increased from 1.5 stars to > 4 stars on a running basis.• Revamped product management process for the company, hiring four product managers and launching a company-wide process for deciding on project priorities. -
Vice President, ProductJana 2012 - 2012Boston, Ma, UsLed product management, user experience and consumer member marketing efforts. Recruited and led a team of six including product managers, designers, advertising and support managers.• Introduced agile development and product management, moving the company to a weekly release cycle. Using this approach we launched more than 150 projects in 30 weeks.• Built and launched new company website at Jana.com, optimized for search engines. This new site increased the volume of sales leads more than 10X over the prior version.• Launched website for consumers around the world, with support for 10 languages, using responsive design to support feature phones, smartphones, tablets and Facebook desktop apps. • Continually improved the consumer experience, so that Net Promoter Score reached 40% -- a best in class level of customer satisfaction for many industries.• Optimized member join flow, increasing join rate from 5% of visitors, to 20% -- a 300% improvement. -
Director Of Mobile ProductsTripadvisor 2010 - 2012Needham, Ma, UsLed mobile product for TripAdvisor, with global responsibility for mobile websites and downloadable mobile and tablet apps.• Drove growth of mobile traffic from 1M monthly uniques in January 2010 to > 20M in Q1 2012, making TripAdvisor Mobile the largest mobile travel property in the world.• Launched TripAdvisor iPad app in December 2010, which rapidly became the #1 travel app for tablets in the world. • Redesigned tablet app from scratch in HTML5. Launched as an exclusive with Samsung on Android tablets and later rolled out to iPad.• The TripAdvisor iPad app was specifically designed to run well on smaller tablets, and was called "an incredible experience" on iPad Mini by Apple VP Phil Schiller in the iPad mini Apple keynote speech.• Named the #1 travel app by Frommers, and winner of Appy for Best Travel App in the UK. -
Senior Mobile Product ManagerTripadvisor 2009 - 2010Needham, Ma, UsMobile product management at TripAdvisor, the world's leading online travel community, covering mobile website and downloadable mobile apps.• Launched mobile site in December 2009, now available for nearly all phones with browsers, in more than 21 languages.• Launched apps for iPhone, Android, Windows Phone, Symbian and Palm. -
Ceo And FounderZeer, Inc. 2007 - 2009UsCEO of Zeer, the leading web and mobile consumer grocery resource, helping people find better groceries based on their particular needs, such as living gluten free or with food allergies.• Used Agile techniques to build and launch Zeer.com, named a Top 50 website of 2008 by Time, and a Top 100 website of 2010 by PC Magazine.• Zeer.com attracted more than 3 million unique visitors since launch.• Hired and managed team of five top-notch employees and six consultants, including software engineers, designers, marketing, PR, and content professionals.• Built and launched two iPhone applications -- FoodReviews and glutenScan.• Launched Zeer Mobile, a browser-based mobile client tested to run on all major mobile platforms, named one of the six top mobile sites in November 2008 by PCWorld.• Winner of 2008 Inbound Marketing Award for outstanding use of search engine optimization and social marketing, including Facebook, Twitter, LinkedIn, Flickr and YouTube. -
Manager, Product Marketing And Product DevelopmentMarkem Corporation 2004 - 2006Vernier, Geneva, Ch• Led product development and marketing of RFID product line, used by top 10 Walmart food suppliers to tag millions of product cases received by Wal-Mart.• Launched enterprise coding and traceability products, used by companies including Dow, P&G, and Unilever. -
Product Management / Marketing Mba InternAmazon.Com 2003 - 2003Seattle, Wa, UsOne of two MBA interns selected to work in Amazon.com's innovative algorithms team. Worked with business development, legal and financial teams to negotiate partnerships with outside firms as part of a product launch. -
Ebusiness Program ManagerMarkem Corporation 1999 - 2001Vernier, Geneva, ChFounded and managed department responsible for corporate website, Extranet and customer relationship management project. -
Ebusiness AnalystForrester Research 1997 - 1999Cambridge, Ma, Us• eCommerce analyst and consultant, writing award winning research and consulting to Fortune 500 organizations on eCommerce strategy and implementation.
Michael Putnam Skills
Michael Putnam Education Details
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Stanford UniversityScience Technology And Society -
The Tuck School Of Business At DartmouthCoursework Focused On Marketing & Entrepreneurship -
Harvard Kennedy SchoolCoursework Focused On Technology Policy & International Development
Frequently Asked Questions about Michael Putnam
What company does Michael Putnam work for?
Michael Putnam works for Startup Investor And Advisor
What is Michael Putnam's role at the current company?
Michael Putnam's current role is Startup advisor and investor. Climate focused..
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What schools did Michael Putnam attend?
Michael Putnam attended Stanford University, The Tuck School Of Business At Dartmouth, Harvard Kennedy School.
What are some of Michael Putnam's interests?
Michael Putnam has interest in Consumer Internet, Mobile.
What skills is Michael Putnam known for?
Michael Putnam has skills like E Commerce, Product Management, Mobile Devices, Product Marketing, Strategy, Analytics, Mobile Applications, Start Ups, Entrepreneurship, Online Marketing, User Experience, Business Development.
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