Mark Pyle Email & Phone Number

Houston, Texas

Available to partner with business owners and c-suite decision-makers to create compelling sales messaging, launch new products/services, improve company awareness and preference. All connected to achieving company growth goals and objectives. Expertise in planning and delivering integrated marketing campaigns, informed by audience and competitive insights for B2B or B2C product and service categories. Experienced working with clients to design the optimum mix of communication tactics to achieve defined KPIs. Applying my agency consulting and corporate marketing backgrounds in the HR managed services, energy, automotive services, packaged goods, retail, utilities, and transportation industries to generate growth and demand.

Kingwood, Texas

Managed a team of seven marketing professionals who partnered with the sales organization to plan and execute local, regional and national engagements with qualified business decision-makers. Reorganized alliances team to focus on best-fit professional influencer categories – c-suite, national, and technology; helped generate 145 new accounts with 3,850+ employees (2019-2022); $58M+ LTV. Local brand team planned and executed 165+ events in 2023 contributing to 78% YOY lift in new “direct” web users (a proxy for health of the Insperity brand). Oversaw community takeover with Inc. 5000 that helped close 4,800+ new employees in the last five years (2019-2023); $72M+ LTV.

Kingwood, Texas

Insperity provides a range of HR services to small and medium sized companies with the objective of helping them run better, grow faster, and make more money. I am responsible for improving awareness and preference for the HCM solutions Insperity offers by developing a clear understanding of our target audience needs, the competitive landscape, and how our offer helps our clients most. I act as the focal point for all market and client research and take a leadership role on projects that are designed to attract new business.

Houston, Tx

Directed a team of six marketing managers who executed media, digital platforms, public relations, sponsorships, grassroots, technology support, and customer-specific initiatives with a $70 million budget to create demand for three leading B2C and B2B brands in North America – Pennzoil, Quaker State, and Rotella lubricants. Also a core member of the North America Marketing Leadership Team.• Improved brand consideration (+26%) and purchase intent (+16%) – helped move Pennzoil from #4 to #1 preferred synthetic motor oil (quick lube operators) in less than three years • Aligned communications initiatives with creative strategy from generating “impressions” to promoting “engagement” (Pennzoil - automotive exhilaration; long love cars; Quaker State – street smart; no nonsense; Rotella – real destinations; hard working)• Worked with multiple sales channels (auto retail, auto installed, and reseller/distributor) to provide programs and communications that help major customers like AutoZone, Walmart, Chrysler, and Jiffy Lube to shift their mix of premium sales that has now exceeded 40%, up from less than 10% two years prior• Developed a process that converts “scrap” product into media assets generating 10X value to the company; gained support of Shell Retail Fuels to participate and expand our capacity; recognized as winner of the 2014 Global Commercial Competition (one of the top eight performers globally)• Recognized inefficiency in the Brand & Communications team structure and re-aligned the group by brand instead of function improving staff efficiency and providing greater focus

Houston, Tx

Led the North American marketing team, five members in the US and Canada, that planned, developed, and executed marketing tools to build and nurture a strong employer brand for Shell. Directed and participated on global teams developing new processes that improved recruitment effectiveness and efficiency. • Supported the hiring of 7,000+ professionals over three years cutting marketing cost per hire by 50%• Executed globally designed communication strategies to improve the health and reputation of the Shell employer brand targeting experienced professional and graduate talent markets • Directed creative approach (“ideas people wanted”) to fit local market challenges of attracting top talent to a less than preferred category (petroleum) and to parts of the U.S. and Canada where many of the most talented candidates don’t want to live or work (Gulf Coast or northern Canada) • Chaired a global team that designed new criteria and structure targeting certain colleges for select skill pools

Houston, Tx

Worked with and managed a team of three marketers to convert new residential and small commercial natural gas and electricity customers in 12 deregulated markets (US and Canada). This required precise alignment with supply, pricing, operations, and customer service to properly execute offers in market. Recruited as the Marketing Director for MXenergy when the business was acquired from Shell in August 2006. • Applied market insights, customer segmentation, research and competitive monitoring, to develop creative (“neighbors campaign”), customer value propositions and sales tools to improve loyalty and grow market share• Used segmentation techniques to execute “birds of a feather” marketing approach to drive down acquisition costs as low as $25 from well over $100 per customer • Facilitated cross-functional cooperation and coordination across the business – sales, marketing, operations • Promoted cross-sell projects with other Shell organizations offering residential energy services to targeted Shell credit card holders and commercial fleet accounts • Successfully reduced customer attrition and established a positive acquisition trend and achieving direct marketing response rates as high as 5%

Houston, Tx

Responsible for the creative, development, and delivery of a new brand for this wholesale energy company that just changed its name from NGC and needed to distinguish itself from large, established competitors. • Lead a diverse team of marketers to generate awareness and enthusiasm for the new brand position (“energy with passion”), plan budget deployment, and execute communications reaching a range of audiences - consumer, wholesale, financial, and policy-makers (NGOs and government policymakers)• A key contributor to corporate internal and external communication plans targeting special publics, government policy makers, NGOs, and financial influencers to build our corporate reputation and nurture our license to operate • Brought the Dynegy brand from being an “unknown” energy company to the top three in key financial reputation measures - awareness, best managed, strongest investment potential – according to The Wall Street Journal (2002)

Houston, Tx

Directed a cross-functional team to deliver brand creative, media, and marketing initiatives for category leading companies including Shell Oil, IBM, and Greyhound Bus Lines. Fully responsible for orchestrating a strategic balance of all marketing disciplines based on target audience insights. • Provided consumer-centric planning & creative thinking for software, lubricants, credit cards, fuel, transportation, and corporate identity business objectives. • Worked on the team that launched one of the first co-branded loyalty credit cards in America – the Shell MasterCard – that allowed holders to earn fuel discounts with everyday purchases. • Supervised and mentored account executives and account coordinators. Also responsible for new business development.• Developed an understanding of sales distribution strategies and built stronger brand preference with distributors, dealers, and jobbers.