• Leading, motivating and managing a new team of junior to senior financial advisers across the London, Essex and the Cambridge region. Driving their collective performance from 80%, prior to my arrival, to consistently above 105% of plan during 2024.• Work collaboratively with my Advice Quality Managers, to increase positive advice outcomes and encourage a culture of feedback, coaching and improvement.• I maintained and increased engagement with SPW’s mutually commercial relationships with key stakeholders and strategic partners including:o Lloyds Retail (Regional)o Lloyds Commercial Lead (South of England)o Cazenove Capital – Relationship Development• Delivering and executing training programs to enhance team performance and professional growtho Consumer Dutyo Review of Client meeting processo Protection Upskills• Analyse and identifying training needs and improve team productivity.• An advocate of firm-wide change for a client-centric culture and commercial outcomes.

• Unity's aims are to Foster a workplace culture that celebrates diversity and embraces the richness of individual differences, ensures fair representation, provides equal opportunities for professional growth, and dismantles barriers and biases.• I drove a change in mindset from “Passive Partakers” to “Active Allies” which helped to increase members across the UK by 73%• Delivered multi-site cultural events nationally which help broaden the demographic composition of membership

• I created analysis of my adviser team to understand how to approach and coach them to improve their present performance and personal development in role. My analysis identified thematic patterns across the team, which allowed me to drive a bespoke road map of action in both a group and 1-2-1 setting.• Observing the Advisors Meetings and providing a debrief of next steps to progress forward.• Assessing Client files and Financial Planning Reports to meet guidelines and advice standards. • Preparing and presenting reports to the Regional Directors to understand the progression of team and any wider impacts

• Managing and coaching a team of Advisers, to forge reciprocal relationships with national Investment Managers, developing their own Financial Planning led client bank. • Presented and delivered the proposition to Brewin Dolphin Stakeholders across the UK• I managed the T&C for advisers to maintain effective and compliant records • Utilising MI to demonstrate both activity and success for the team• Interviewing and selecting new candidates to join the team.• Managing and growing my own client bank to lead by example.

• As a Wealth Pilot Adviser, I transitioned clients from Investment Management Services (London) to a bespoke Financial Planning Service, reassuring clients they would maintain access to Brewin Dolphin’s investment expertise as well as now having ongoing access to myself as a Financial Planner. • Using the Investment Manager introductions to self-generate new clients and network with industry professionals.• Conducted client reviews across areas including retirement/pension planning, protection and investments.• Independently and confidently managing the client advice relationship to ensure engagement opportunities to develop client acquisition.• Complying with regulations and principles along with BD policies and procedures.

• Developed and deepened relationships with a portfolio of high-net-worth clients, including Traders, Investment Bankers, Solicitors, and Consultants.• Conducted regular holistic reviews to understand clients' financial needs, and provided tailored Wealth Management solutions for Estate Planning, Protection, Investments, and Pensions.• Delivered exceptional client service, facilitated banking transactions, and cross-sold products and services to address clients' comprehensive financial requirements, while adhering to compliance and professional standards.

• Prioritised the financial needs of HSBC Premier/HNW clients, providing a consultative approach with professionalism and regulatory expertise to understand their financial planning and wealth management requirements.• Proactively developed and strengthened customer relationships to establish a "trusted advisor" status, generating referrals to other HSBC services like Global Asset Management, Investor Visa, and International Services as appropriate.• Maintained key stakeholder relationships with Premier Managers, Area Premier Managers, and Retail Branch Managers to ensure operational excellence and adherence to standards.

• Deputising as a Sales Manager, I led meetings and conference calls, compiled management information and team KPIs, led on projects and troubleshooting issues, motivated staff and planned team events (e.g. Sales Quality visits). Trained and coached key stakeholders (Non-Regulated Relationship Managers, Business and Wealth Specialists) to maximise cross-sale opportunities through workshops, product presentations, team-building exercises, and upskilling on economic/market events.• I also provided comprehensive financial advice by assessing clients' circumstances (considering assets/tax status, prioritising needs, identifying shortfalls) and creating bespoke solutions from HSBC's investment, pension and insurance offerings. Cross-selling wealth products to Private/Commercial Independent Financial Advisers and Private Bank .

• Delivering an efficient client advisory service. Creating solutions tailored to client’s individual needs around Life, Critical Illness, and Income Protection, Investments up to £50,000, Will writing and General Insurance products. • Coaching branch staff knowledge on client’s protection needs and identifying their immediate goals via “Financial Health Checks” and how to handle objections.

• Proactively driving sales within via leads from retail providers, supervising account managers administration, lending, insurance sales. Evaluating criteria for client credit facilities, implementing payment plans and agreeing arrangements for debt collections.• I motivated staff to achieve and exceed branch targets leading us to secure number one position for secured performance in the region and advance branch to top 10 in the company.

• Reporting directly to the Director of Personal Banking to support the launch of a new product line of Secured facilities. Presenting to branches across London and Essex, to build awareness of the service and highlight how this fed into revenue stream. Leading on network events with external providers to generate new business opportunities. • Delivering training of brokerage software along with producing and maintaining detailed status reports for each office.

Facilitating detailed interviews with clients to identify and deliver a service that meets their financial requirements, liaising with other financial agencies and conducting follow-up meetings. Telesales and face-to-face advising with distributed leads