► Strategy and business development► Digital, channel and marketing strategies ► Web and application analytics, campaign measurement, voice-of-customer insights► UX strategies, agile, data-driven, prototype-driven UX testing and validation

Responsible for digital program, UX and strategic development for clients. Strategic lead across all practice areas, production oversight as well as establishing partner alliances. ► Healthcare practice: client program strategy, platform strategies and performance measurement. Rx and OTC, DTC (awareness and acquisition) programs, Patient & Caregiver (compliance and adherence), HCP product marketing, online training and Sales Force effectiveness and digital selling platforms► Content marketing practice: digital platform and monetization strategies, content marketing and native advertising solutions for brands, business case and product roadmap development, emerging platforms and strategic alliances► Clients include: Merck, Meda Pharmaceuticals, Vivus Pharmaceuticals, GlaxoSmithKline, Gilead, Bausch+Lomb, Discovery Communications (Science Channel), Star Media Group (Toronto Star, The Grid), Lexis-Nexis, Auto Trader► Co-presenter with Kolody Inc. and Perspective360: Social Media Week, Toronto September 2013 "Marketing: A Collaborative Future (Collaborative Marketing and Social Co-Creation)"​ ► Presenter and panelist: Mobile Innovation Week - Healthcare, Toronto September 2010 "Mobile marketing and healthcare - Activating opportunities for delivering customer value"

Responsible for providing strategic advice and develop comprehensive pharmaceutical marketing and communication programs for clients. Member of agency Management Team and individually responsible for managing ~$2M (USD) worth of business. Responsibilities included leading the definition of HCP, Consumer / Patient acquisition, compliance and conditional-awareness programs and strategies across a range of therapeutic areas in various global markets (United States, Canada and Europe).► Key accounts: Elsevier Health Sciences, Lexis Nexis, Schering-Plough, Mannkind, Merck-Serono (global)► Highlight: In Feb. 2008, was a speaker at a pharmaceutical brand management conference in Geneva Switzerland - Speech: "Delivering on Our Brand Promise Through Off and Online Media"

Member of digital agency management team responsible for defining marketing programs and platforms for clients, new business development and cementing profitable recurring streams of business based on new agency partnerships.► Clients & brands: TELETOON (Astral Media), The Globe and Mail, L.G., MSN/Sympatico, RBC

Strategist / Pre-Sales Consultant - Elsevier Interactive (Formerly: Infinet Communications Inc.), Toronto ON Jan 2005 - Sept. 2006► Responsible for marketplace analysis, contributing to agency pitches and NBD materials, as well as platform and product roadmaps.► Responsible for helping define Rx and OTC product marketing programs and platforms supporting a broad range of therapeutic areas in various global markets. Experience includes working across all stages of the product lifecycle (clinical trials, launch, market expansion, phase out) developing branded and unbranded solutions for HCP, DTC and patient/caregiver audiences.► Highlight: key contributor to business case and product plan that expanded the agency's business beyond fee-for-service and into product-based solution offers.Technical Director - Elsevier Interactive (Formerly: Infinet Communications Inc.), Toronto ON Aug 2002 - Dec. 2005Member of Business Unit management team and lead technologist on multi-million dollar global pharmaceutical marketing account (NV Organon). Responsible for working onsite with Global e-Business teams planning global solutions, platforms and programs.► Architected global e-business platforms, CMS and toolkit solutions for the effective release of multi-lingual DTC and HCP sites deployed in key international markets including US, Canada, Spain, Germany, Netherlands, Norway, Sweden, Eastern Europe and select Asian markets.

Responsibilities included department management, participating on agency management team, department staffing and professional development planning, industry research as well as participating as technical solutions lead and architect on key client accounts. Responsibilities also included providing technical and program leadership for other Modem Media offices and accounts globally.► Key accounts: Kraft Foods, Coca-Cola, Duncan Hines

Solution modelling and various technical production responsibilities across a wide range of clients and programs. Specific focus on front-end and interactive technologies (Macromedia Flash). Production responsibilities also included production design support as necessary to the agency's creative department.► Clients and brands: Coca-Cola, Intel, Jamieson Vitamins, IBM