As digital and UX strategist, Dave has worked with leading companies globally to develop, deploy and manage their brands in the digital space since 1997. Dave helps clients activate enduring, high-performing programs in a fluid, ever-changing marketplace using analytics, voice-of-customer and performance measurement to generate strategic and optimization roadmaps while generating consumer insights.Experience:► Healthcare & Pharmaceutical: Pfizer, Schering-Plough, Merck, Mankinnd Corp, GlaxoSmithKline, Organon, Merck Serono, Bausch + Lomb, VIVUS Inc., Meda Pharmaceuticals► Publishing and Media: The Globe and Mail, Discovery Communications, The Toronto Star, LexisNexis, Reed Elsevier► Financial Services: Royal Bank of Canada, Globe Investor, Scotiabank► Technology and Consumer Electronics: LG, Philips, Kodak, IBM, Intel► Food & Beverage: Coca-Cola, Kraft Foods► Automotive: GM, AutoTraderSkills:► Client / strategic partner relationship management, strategic alliances and business development► Digital marketing, content marketing, social media strategy and product lifecycle planning ► Web and application analytics, campaign measurement, voice-of-customer insights and engagement plans► UX strategies and agile, data-driven, prototype-driven UX testing and validation► Developing strategic roadmaps and business cases► Creating and managing product roadmaps► Managing large, multi-disciplinary teams and business units
Listed skills include Strategic Planning, Product Management, User Experience, Experience Design, and 29 others.