James Goggin Email and Phone Number
I am a results-driven sales leader with a proven track record of success in the hospitality industry. Currently serving as the Head of Sales for a prominent drinks company, I have successfully spearheaded the expansion of our business into 15+ international markets.Over the past four years, I have played a pivotal role in driving revenue growth and market share expansion, utilizing my expertise in sales strategy, business development, and team management. I have consistently exceeded sales targets and forged strong relationships with key stakeholders, positioning our company as a leader in the industry.In my current role, I oversee a dynamic sales team, fostering a collaborative and high-performing environment. By implementing innovative sales strategies and leveraging market insights, we have achieved remarkable results, securing significant market share and driving revenue growth.Prior to my current position, I held a pivotal role as a key contributor to a fast-paced global drinks company. In this capacity, I developed and implemented a highly successful global whisky advocacy program. This program propelled the company's year-on-year growth, establishing it as a leader in the competitive global whisky market.Throughout my career, I have consistently demonstrated my ability to identify and capitalise on market opportunities, leveraging my strong business sense, industry knowledge, and strategic mindset. I am passionate about driving sales excellence, fostering strong client relationships, and delivering exceptional results.With a strong focus on achieving growth targets, I thrive in fast-paced environments and relish the challenges that come with expanding into new markets. I possess excellent communication and negotiation skills, allowing me to build lasting partnerships and navigate complex business landscapes.
Barrel Aged Consultancy
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FounderBarrel Aged Consultancy Oct 2023 - PresentLondon Area, United KingdomSolving your commercial scaling challenge. -
Spirits JudgeInternational Wine & Spirit Competition - Iwsc Jun 2018 - PresentLondon, United KingdomThe IWSC, also known as the International Wine & Spirit Competition, sets the international benchmark for quality. For half a century the International Wine & Spirit Competition has been recognising and rewarding the very best wines and spirits in the world. Today we have over 400 global experts judging our awards for seven months of the year; as we celebrate our anniversary in 2019 we are moving the centre of our wine judging operation to an iconic venue in Chinatown in the heart of London. We are also proud to have a dedicated spirits tasting venue and cellar. -
Global Head Of SalesEmpirical Oct 2019 - Oct 2023London, United Kingdom- Successfully led the expansion of the business into 15+ international markets, driving substantial market share growth and revenue expansion.- Formulated and executed comprehensive market entry strategies, leveraging insights to identify lucrative opportunities and cultivate strategic partnerships.- Negotiated and closed key international contracts, consistently surpassing sales targets and ensuring the attainment of revenue objectives.- Employed data-driven methodologies to track and analyze sales performance, identifying areas of growth and implementing targeted strategies for revenue optimization.- Provided adept leadership and guidance to a high-performing sales team, fostering a culture of excellence, accountability, and collaboration.- Conducted regular performance reviews, coaching sessions, and training programs, resulting in improved sales performance and individual growth.- Collaborated closely with cross-functional teams, including marketing, product development, and operations, to align sales strategies with overall business objectives and drive seamless execution.- Cultivated and nurtured strong client relationships with key stakeholders, fostering enduring partnerships and ensuring high levels of customer satisfaction and retention.- Contributed to the development of pricing strategies, market trend analysis, and competitor evaluation, securing a competitive advantage in the marketplace.- Actively participated in industry events, conferences, and networking opportunities, expanding professional networks, generating leads, and staying abreast of industry trends and best practices. -
Global Whiskey Advocacy ManagerAtom Brands Apr 2019 - Aug 2019London, United Kingdom- Created and executed a global whiskey advocacy program for a fast-paced global drinks company, capitalizing on year-on-year growth opportunities.- Developed strategic initiatives to promote whiskey brands and increase consumer awareness through targeted advocacy efforts.- Collaborated with key stakeholders across regions to align program objectives with overall business goals, ensuring seamless execution and global brand consistency. - Leveraged market insights and trends to design engaging educational materials, events, and experiences to enhance brand loyalty and drive sales.- Conducted training sessions for sales teams and distributors, equipping them with in-depth product knowledge and advocacy techniques.I was responsible for all the whisky brands in the Maverick Drinks portfolio:That Boutique-y Whisky Company, Darkness, Teeling, Kyro, FEW, Smooth Ambler, NYDC, Balcones, St George, Widow Jane, Milk & Honey and Wolfburn. -
Global Whiskey Advocacy ManagerMaverick Drinks Apr 2019 - Aug 2019London, United Kingdom- Created and executed a global whiskey advocacy program for a fast-paced global drinks company, capitalizing on year-on-year growth opportunities.- Developed strategic initiatives to promote whiskey brands and increase consumer awareness through targeted advocacy efforts.- Collaborated with key stakeholders across regions to align program objectives with overall business goals, ensuring seamless execution and global brand consistency. - Leveraged market insights and trends to design engaging educational materials, events, and experiences to enhance brand loyalty and drive sales.- Conducted training sessions for sales teams and distributors, equipping them with in-depth product knowledge and advocacy techniques.I was responsible for all the whisky brands in the Maverick Drinks portfolio:That Boutique-y Whisky Company, Darkness, Teeling, Kyro, FEW, Smooth Ambler, NYDC, Balcones, St George, Widow Jane, Milk & Honey and Wolfburn. -
Brand Advocacy ManagerMaverick Drinks Sep 2018 - Apr 2019United KingdomPassionate brand advocacy manager with a proven track record of creating and developing successful UK Advocacy platforms for multiple brands within the renowned Maverick Drinks portfolio. Recognized for my ability to set industry standards for education and advocacy, I have spearheaded impactful training programs that have elevated brand representation and engagement across the organization.Here are some of the achievements I'm most proud of during my tenure:- Created and developed comprehensive UK Advocacy platforms for all brands in the Maverick Drinks portfolio, driving brand visibility, consumer engagement, and sales growth.- Pioneered innovative training programs that established the gold standard for education and advocacy within Maverick Drinks, ensuring consistent messaging and brand representation across the organization.- Successfully managed a team of highly skilled Portfolio Ambassadors who effectively represented our brands and maximized brand exposure across the UK.- Fostered strong relationships with key stakeholders, influencers, and industry professionals, resulting in increased brand partnerships and collaborative opportunities.- Strategically planned and executed various events, including tastings, seminars, and trade shows, to promote brand awareness and facilitate industry networking. -
Uk Portfolio AmbassadorMaverick Drinks Jan 2015 - Sep 2018London, United Kingdom -
Head BartenderHappiness Forgets Jul 2014 - Jan 2015London, United Kingdom
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Rogue AmbassadorRogue Society Gin Jan 2014 - Apr 2014Auckland, New Zealand
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Bar ManagerHarbourside Ocean Bar Grill Aug 2013 - Dec 2013Auckland, New Zealand
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Bar ManagerFoodstore Sep 2012 - Aug 2013
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Bar ManagerSuite Bar Dec 2010 - Sep 2012New Zealand -
Bar ManagerRacket Bar Aug 2008 - Nov 2010New Zealand
James Goggin Education Details
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Wset® Level 3 Award In Spirits -
Wset® Level 2 Award In Spirits -
Level 2 -
Not Completed
Frequently Asked Questions about James Goggin
What company does James Goggin work for?
James Goggin works for Barrel Aged Consultancy
What is James Goggin's role at the current company?
James Goggin's current role is Sales Leader · Brand Builder · Business Expansion · Commerical Problem Solver.
What schools did James Goggin attend?
James Goggin attended Wine & Spirit Education Trust, Wine & Spirit Education Trust, Wine & Spirit Education Trust, Institute Of Technology, Carlow.
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James Goggin
Newbury -
2jamesgoggin.com, sivantos.com
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James Goggin
United Kingdom
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