Buty is a cross-platform mobile application designed for beauty industry specialists.As part of my work at Alpika, we launched the startup Buty, which is integrated into the company’s core business. My role includes the development, launch, and promotion of the company’s new product.Stack: Flutter, FlutterFlow, Supabase (PostgreSQL), API

As the Head of Digital Marketing and Business Intelligence, I am responsible for developing and executing go-to-market strategies for our new and existing e-commerce products. I work closely with the CEO, sales department, marketing, and product teams to develop and launch new products, grow our customer base, and increase revenue.Responsibilities:- Develop and execute go-to-market strategies for new and existing e-commerce products- Identify and target new customer markets- Build and maintain relationships with key customers and partners- Lead the sales team in developing and executing sales plans- Manage the marketing team in developing and executing marketing campaigns- Track and analyze sales and marketing performance data- Collaborate with the product team to develop and launch new products that meet the needs of the target marketAccomplishments:- Increased revenue by 59% YoY by re-developing the e-commerce platform, user interface, search optimization, connecting additional services, and capturing and further working with new leads.- Increased the quantity of goods in purchase by the integration of a recommendation system in a brand online store based on big data.- Improved customer satisfaction ratings by implementing a new product feedback system and detailed product descriptions and widgets inside the product card.Managed the launch of a new e-commerce platform with an integrated recommendation service based on a neural network and big data on time and within budget.

Aristos Department.E-commerce Project and Product Manager with 5+ years of experience overseeing complex projects for top international brands. Proven ability to lead teams, manage budgets, and deliver successful results on time and within budget. Expertise in project planning, execution, and risk management. Strong communication and collaboration skills.Responsibilities:- collection, analysis, and structuring of customer requirements;- defining the goals, objectives, and results of the project;- preparation of the project for implementation, definition of "control" points and critical parameters;- determination of the composition of works;- compilation of functional and technical requirements;- assessment of the duration of work, drawing up a critical path, assessment and description of risks;- setting tasks for internal development, marketing, design, and content teams;- backlog management;- conducting retrospectives;- further support and development of the allocated projects.Accomplishments:Tefal Official ShopRelaunched the project, increasing sales by 80% year-over-year through improved functionality, new features, and integrations. Developed and launched a closed B2B sales program.Nestlé Purina Official ShopImplemented a B2B sales program within the retail e-commerce store. Increased customer retention and customer LTV through the implementation of a flexible loyalty program.Hansgrohe Official ShopDue to the complexity of the products, a lot of work was done on the development of product filters for the convenience of buyers. Sales tools were developed and implemented, such as bundles and group products. The project grew by 40% annually. We started collaborating with design studios and independent interior designers. For these reasons, I was able to negotiate with the German manufacturer to give us the project of luxury sanitary ware under the Axor brand.

Actively seek new partnerships and clients within the retail networks and marketplaces segment to expand the distribution network.Develop and implement marketing strategies specifically tailored to increase sales and profit growth within this niche.Manage the sales team and customer relationship development, with a focus on collaboration with retail networks and marketplaces.Foster and maintain long-term relationships with key retail partners and marketplaces.Ensure the achievement of key performance indicators and financial goals of the company in the area of working with retail networks and marketplaces.Some key achievements:1) Secured a contract with Tmall, becoming the first distributor from Russia to establish a presence on this platform.2) Successfully negotiated a contract with Disney for the exclusive distribution of the brand's products throughout Russia.