Founded a food and drink consultancy delivering insight, strategy, innovation and category management for small entrepreneurial food and drink businesses.

Achievements• Established new Supply Chain team, removed ingrained silos, and established collaborative ways of working.• Used Power BI to improve forecasting accuracy, allowing the business to ID efficiencies and improve profitability.Responsibilities• Lead and continuously improved the production planning, and materials planning process.• Lead a cross functional forecasting process to ensure delivery of efficient production plans.

Achievements• Ensured that Westons Cider was #1 in the on-trade and #5 in the off trade for ‘providing insights’ in the annual AGS survey of drinks suppliers.• Developed and launched Stowford Press Mixed Berries, selling the first million pints in less than six months.• Authored the Westons Cider Report, considered “the most authoritative review of the industry” by the Telegraph.• Speaker at many national & international conferences, including the IGD Category Management Summit.• Developed an insight led international commercial strategy for Westons Cider, moving the business from transactional selling to focused consultative selling, which delivered 29% export volume growth.Responsibilities• Oversaw the insights and innovation functions of the business, taking data from multiple sources to build a comprehensive view of the market, category, channels and brand.• Deliver an insight led, pipeline of innovation, in line with the objectives of the company 5 year strategy.• Managed, coached and mentored three direct reports.• Lead qualitative and quantitative research projects to gain a better insight of the cider consumer and shopper. • Deliver compelling, meaningful and actionable insight to all sales channels, driving business growth.

Achievements• Instrumental in facilitating the sales team progress their business objectives, increasing sales ahead of budget in a declining wider cider marketplace.• Built relationships with buyers in all channels to ensure Westons was the go-to authority on the cider category.• Integral member of a team that won the Waitrose Supplier Award for Collaborative Working. Responsibilities• Created compelling and actionable insight from data sources Such as IRI, Kantar and CGA.• Delivered market leading category, consumer, and market insight for internal and external consumption.• Identified additional incremental market opportunities matched to different shopper and consumer needs.

Achievements• Developed and launched Caple Rd cider, winning the International Cider Challenge Gold for both liquid and packaging.• Collaborated with Mitchells and Butler to develop Mortimer’s Orchard cider for the Mitchells and Butler estate• Grew Henry Westons Cider to the largest glass bottle apple cider brand in the UK.• Delivered Westons first TV advertising campaign for Stowford Press.• Won an IPM Award for Stowford Press cricket ground activation.Responsibilities • Delivered an insight driven brand strategy for Westons portfolio of ciders.• Controlled and monitored the Westons Brand marketing budget and Brand Plan.• Guided branded NPD projects from concept to launch.• Manage and coach International Brand Manager & Assistant Brand Manager.