Mohammed Akif Email & Phone Number

Dubai, Ae

United Arab Emirates

▪ Lead the execution of marketing programs which includes ATL, BTL, and TTL from start to finish, leveraging internal support and driving collaboration. ▪ Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets. And handle the company’s all Social Media channel accounts. ▪ Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. ▪ Organizing & running end-to-end ROI-based campaigns including paid ads on Facebook, Instagram, YouTube, Bing, and Google. ▪ Manage company Marketing Communications Social Media accounts, create content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support. ▪ Do Performance Marketing by creating, maintaining, and conductinganalytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Dubai, United Arab Emirates

◼️ Develop Performance Marketing Strategy:Design and execute performance marketing strategies aligned with business goals and target audience.Conduct market research and competitive analysis to identify key opportunities and target markets.Define performance metrics and KPIs to measure and evaluate campaign success.◼️ Plan and Execute Campaigns:Collaborate with the marketing team to develop and execute effective performance marketing campaigns across multiple digital channels (such as paid search, display advertising, social media, email marketing, and affiliate marketing).Manage campaign budgets, bid strategies, and advertising spend allocation to maximize ROI.Implement tracking and analytics tools to measure campaign performance and optimize marketing efforts.◼️ Data Analysis and Optimization:Analyze campaign performance data and provide insights and recommendations to improve campaign effectiveness and efficiency.Conduct A/B testing and conversion rate optimization (CRO) to enhance user experience and drive higher conversion rates.Utilize advanced analytics tools to track and report on key performance metrics, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).◼️ Collaboration and Communication:Collaborate with cross-functional teams, including creative, content, and development teams, to align marketing efforts and ensure consistent messaging and branding.Stay up-to-date with industry trends and best practices in performance marketing and share knowledge and insights with the team.Communicate campaign performance, key findings, and recommendations to stakeholders and senior management.

Dubai, United Arab Emirates

United Arab Emirates

Digital Strategy:Develop and execute comprehensive digital marketing strategies to drive online engagement, brand awareness, and customer acquisition.Stay abreast of industry trends and best practices to ensure the company's digital presence remains innovative and competitive.Search Engine Optimization (SEO): Lead SEO initiatives to improve organic search visibility and drive relevant traffic to the website.Conduct keyword research, monitor rankings, and implement on-page and off-page optimization strategies.Social Media Management: Oversee and manage the company's presence on various social media platforms.Develop and execute social media campaigns to increase brand loyalty, engagement, and community growth.Content Marketing: Create and oversee the content marketing strategy, including blog posts, articles, videos, and other multimedia content.Ensure content aligns with brand messaging and resonates with the target audience.Email Marketing: Plan and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.Monitor and analyze email campaign performance, optimizing for increased effectiveness.Paid Advertising: Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and others.Monitor budget allocation, and ROI, and adjust strategies to meet campaign objectives.Analytics and Reporting: Utilize analytics tools to track and analyze website traffic, user behavior, and campaign performance.Prepare regular reports on key performance metrics, providing insights and recommendations for improvement.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• As a Team Leader, I maintained my team performance, quality, behavior, and productivity during the ramp phase and employee improvement plans.• Audit team performance and maintain 96% accuracy.• Give weekly performance feedback through the one-on-one meeting.• Accomplishes department objectives by managing staff; planning and evaluating department activities.• Maintains quality service by enforcing quality and customer service standards, analyzing and resolving quality and customer service problems, and recommending system improvements.

▪ Collaborated with cross-functional teams across Amazon on new modus operandi trends, and supported multiple “Kaizen projects” to improve the quality of processes and investigations. ▪ Engage in frequent written & verbal communication with the department, risk analysts, risk engineers, other company associates, and third parties to accomplish goals. ▪ To ensure amazon.com is the safest place to transact online for customers by eliminating online risk/fraud. ▪ Ensure high-quality decisions by applying CTPS standard operational procedures and using a wide range of internet and in-house tools for research and gathering data for accurate decisions. ▪ Monitor and maintain key points indicators KPI and management information system MIS report.

▪ Identify, distinguish, and analyze multiple components and Google Ads of a problem before making recommendations for - business change with 95% accuracy.▪ Handling clients’ social media profiles using digital marketing strategies.▪ Campaigns’ data collection, data analysis, and solidifying of the Campaigns analysis templates.▪ Dealing with weekly client calls for updates, the latest policy guidelines, and understanding the business requirements.▪ Drive traffic and increase ROI for clients by doing competitive analysis, keyword research, content creation, analyzing, and link building.▪ Maintain, measure, and report on the effectiveness of PPC campaigns and SEO using tools including Google Analytics, Google Ads, Google Keyword Planner, etc.

Master Of Business Administration - Mba, Marketing/Marketing Management, General, First Division

MARKETING and COMMUNICATION | BUSINESS ANALYSIS | MARKET RESEARCH | BUSINESS STRATEGY | DATA ANALYSIS | MANAGEMENT | CUSTOMER SUCCESS

Bachelor Of Business Administration - Bba, Public Relations, Advertising, And Applied Communication, First Division

DIGITAL MARKETING | BUSINESS DEVELOPMENT | BUSINESS OPERATIONS | BUSINESS ADMINISTRATION | ORGANIZATIONAL BEHAVIORS | STRATEGY FORMATION |.

High School Diploma, Business/Commerce, General, A

COMMERCE | ACCOUNTING | ECONOMICS | STATISTICS | | INFORMATION TECHNOLOGY | OPERATIONS | APPLIED MATHEMATICS