Mr. Sumit Layek Email and Phone Number

1) Conduct of Local Area Economy analysis and shortlisting of important commodities and services.2) Conduct of value chain analysis and identify the potential interventions across the value chain.3) Leading market and value chain assessments and feasibility studies, designing technical and financial support to small holder farmers.4) Review the inception report prepared by the Districts teams and provide technical inputs relevant to the agricultural (livestock/agriculture products) value chain in depth analysis.5) Prepare the field work, data-collection tools, questionnaires, checklists and interview protocols as appropriate, under the supervision of the district teams Stakeholder consultation at district level to finalize the value chains and development of value chain plans.6) Development of a framework for selection of SHG groups and women for taking upproduction and service clusters. Selection of SHG groups and SHG members for setting up enterprises. Establishment of linkages with government departments and schemes for setting up production and serice clusters and adoption of technologies.7) Training and handholding of women on production and services clustersEstablishment of linkages with input suppliers, local market players and outside market players for output marketing linkagesProvision of value addition services to women entrepreneurs through CLF, GPLF andFPOs. etc.

Responsible for Hazaribagh, Ramgarh, Bokaro, Chatra & Latehar.Market Analysis: - Ability to conduct thorough market research, analyze trends, identify opportunities, and make data-driven decisions to optimize marketing strategies.Sales Management: - Proficiency in managing sales processes, setting and achieving sales targets, and developing effective sales strategies to maximize product or service penetration in the market.Relationship Building: - Strong interpersonal skills to build and maintain relationships with farmers, agribusinesses, distributors, retailers, and other key stakeholders in the agriculture sector.Product Knowledge: - Ability to communicate knowledge of agricultural, product features and benefits effectively.Marketing Strategy: - Development and implementation of comprehensive marketing strategies, including advertising, promotions, and branding, to increase product awareness and drive sales.Communication Skills: - Strong written and verbal communication skills to convey complex agricultural information clearly and persuasively to diverse audiences.Problem Solving: - Effective problem-solving skills to address challenges in the market, adapt to changing conditions, and implement corrective measures.Adaptability: - Flexibility to adapt to evolving market dynamics, regulatory changes, and emerging trends in the agriculture industry.Organizational Skills: - Strong organizational skills to manage multiple tasks, prioritize responsibilities, and meet deadlines in a fast-paced environment.Data Analysis: - Proficient in analyzing and interpreting data to derive actionable insights, improve marketing strategies, and make informed decisions.Leadership: - Ability to lead and motivate a sales or marketing team, providing guidance, coaching, and support to achieve common goals.

Ensure convergence with departments & Partners. Responsible for the initiation, implementation & overall management of the program. Supervise and Responsible for successful implementation of all project interventions. Ensuring that project goals are being clearly understood and the assignments are meet as per the project goals. Preparing monthly reports, training reports, quarterly reports and final reports etc.

Community Mobilization, Agri Extension Support to Farmers Through AE Model, Promoting AE Model in remote areas.

Excuted some agriculture projects like Crop Cutting, Soil Health Card through Field Team. Retailers, Dillers & Distributors Visit for Market Ideas, Top Performer Product Croping Patterns of the area & lead generation. Responsible for overall business development. Distribution network establishment. Identify challenges to establish a new business in new geographic area. Product promotion through innovative market campaigns for Business growth etc.