Digital Marketing Specialist
CurrentFocusing on producing keyword analyses, recommendations documents, technical reports and routinely dealing with complex SEO issues on an ad-hoc basis to improve the sites SEO rankings. Constructing the development of a robust, business focused SEO strategy and proactively identifying new SEO opportunities by making suggestions for SEO strategy, site improvements and link building opportunities.Drive traffic to company pages. Carry Out detailed keyword research. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingWorking a creative to produce video and still image content for promotional campaignsForecast marketing campaign growth and ROI for marketing campaigns Manage email and social media marketing campaigns Use and have a knowledge of Google Analytics, Google AdWords, and other relevant siteWrite and optimise content for the websites and social networking accounts such as Facebook, Instagram and Twitter Building partnerships and a clear understanding with clients to produce effective campaignsCreating Facebook and Instagram adverts to attract more traffic towards client sites (Mostly e-commerce)