Michel Mrad Email & Phone Number

Rugby, Gb

Sandy, England, United Kingdom

• Led an Innovate UK-funded mKTP project in collaboration with Coventry University, developing a comprehensive strategic marketing and business plan for LSG driving transformative management changes for sustainable growth, streamlining processes, reducing costs, and overseeing all digital marketing activities, including advertising, industry events, and the launch of innovative products.• Executed a targeted marketing campaign, expanding the client database by 370% year-over-year and significantly boosting engagement and sales through strategic promotions.• Cultivated strong distributor partnerships, leading to a 96% increase in UK sales and a 157% rise in international sales, while strategically onboarding new distributors to expand market reach.• Enhanced the group’s online presence and user experience with a lean budget through strategic website improvements and impactful marketing initiatives, driving engagement and visibility.• Optimised sales processes and fostered a proactive sales culture, leading initiatives that strengthened customer relationships, drove revenue growth, and contributed to the overallsuccess and profitability of the business.

Coventry, England, United Kingdom

• Created and implemented social media campaigns, increasing brand visibility and engagement through data-driven strategies.• Worked closely with internal teams to align social media efforts with broader marketing goals and track performance using analytics.• Stayed abreast of industry trends and best practicesto ensure competitive and innovative social media marketing.

Warwick, England, United Kingdom

• Managed a dedicated list of over 32 clients across the UK, fostering excellent relationships and ensuring their optimal website performance.• Collaborated closely with internal developers and digital teams, as well as external suppliers, to maintain websites’ functionality.• Led digital strategy planning and management for automotive sales clients, enhancing web presence and achieving marketing goals.• Provided support to the Account Director in ensuring client satisfaction, retention, and growth.• Managed and mentored an Account Executive, guiding their professional development

Beirut, Lebanon

• Streamlined future collaborations by cultivating robust professional relationships with suppliers, journalists, bloggers, and public figures. Identified areas of improvement by formulating a monthly report on marketing and communications campaign effectiveness.• Leveraged expertise in promoting services/products for several clients from large corporations to SMEs covering a variety of sectors, including hospitality, retail, healthcare, airline, financial institutions, and NGOs.• Achieved companies’ objectives through the development and implementation of annual marketing plans that include all strategies and tactical activities.• Improved brand awareness and recognition by producing marketing materials, including stationery printing, leaflets, posters, flyers, billboards, e-newsletters, and utilising digital formats via social media and the website.

Bicester Village

• Researched and built relationships with potential clients, meeting KPIs and driving revenue growth.

Dbayeh, Lebanon

• Maximised workflow productivity and team performance through training, supervising, motivating, and coaching.• Successfully launched a new brand store and spearheaded comprehensive marketing initiatives, including influencer partnerships and targeted events.• Played a pivotal role in planning the grand opening, from creating strategic guest lists to executing multifaceted marketing strategies.• Enhanced customer experience and drove sales by developing strategic in-store displays and supporting photoshoots for social media and fashion magazines.• Conducted ongoing market research to understand customer trends and provided insights to the buyer team for informed product selection.

Dbayeh, Lebanon

As a brand representative, I led, trained, and motivated staff to reach target and increase profitability.A small selection of the key achievements for this role have been:- Achieved business and marketing goals through the implementation of marketing plans, advertising, direct marketing, and campaigns.- Recognised for displaying exceptional results that resulted in becoming a top seller in the Women's department for the year 2014.- Commended by the HR team for achieving the best score in training and coaching.

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing

Baccalaureate, Sociology And Economics