Adam Long Email & Phone Number

Canada

Markham, Ontario

• Main accomplishments & responsibilities:
• Developed annual content marketing strategy for a banking software firm with a focus on blogging, LinkedIn PPC campaigns, case studies, and Search Engine Optimization (SEO) to support annual revenue goals of ~$20 million
• Wrote, designed, and published marketing content, including 5 industry eBooks, 6 white papers, ~40 blog posts, 5 case studies, as well as countless feature sheets, landing pages, and webinars to build thought.
• Published and distributed a successful monthly newsletter and email marketing campaign called ICYMI, providing commentary on the economy and banking industry, and growing the publication to 880 LinkedIn subscribers in.
• Wrote and distributed news releases, press releases, product release announcements, and communications
• Launched company blog, created core keyword strategy, and performed keyword research to write ~40 SEO-focused blog posts targeting 4 key marketing personas for lead and demand generation

• Accomplishments & responsibilities:
• Wrote and edited press releases and corporate communications material
• Designed brochures and website graphics using Adobe Photoshop, Adobe Illustrator and Adobe InDesign
• Produced brochure and website copy for banking software products
• Managed corporate social media accounts
• Provided daily editing, writing and marketing support

Toronto, Canada Area

• Accomplishments & responsibilities:
• Travelled to Africa where I interviewed and collected stories from Kenya’s Masai tribes
• Created book proposals and provided editorial support for Me to We Books authors
• Edited manuscripts
• Worked as a ghostwriter for New York Times best-selling authors
• Wrote and edited articles focused on human rights for a weekly Toronto Star and Vancouver Sun column

Toronto, Canada Area

• Accomplishments & responsibilities:
• Sold rights and permissions to international publishing markets
• Managed rights on backlist titles
• Negotiated contracts and permission terms
• Arranged meetings with publishers and literary agents
• Edited manuscripts and unreleased titles

Haliburton Highlands

• Accomplishments & responsibilities:
• Wrote articles for regional newspaper
• Conducted interviews with authors and artists
• Reported on local events

University Of Toronto

• Wrote feature articles for the arts section of the University of Toronto’s student newspaper
• Conducted interviews with authors and artists
• Reviewed theatre productions at the University of Toronto

Honours Bachelor Of Arts (Hba), English & Media Studies (Double Major)

During my time at the University of Toronto, I developed my critical thinking and writing skills while immersing myself in a diverse range.

Certificate (With Honours), Digital Marketing Management

This certificate program provided me with a solid foundation in digital marketing, search engine marketing (SEM), and social media.

Certificate (With Honours), Liberal Arts And Sciences